This study analyzes the public relations curricula of 44 American colleges that have a Public Relations （PR） Student Society of America （PRSSA） chapter. Through content analysis, this study examines general requir...This study analyzes the public relations curricula of 44 American colleges that have a Public Relations （PR） Student Society of America （PRSSA） chapter. Through content analysis, this study examines general requirements, core public relations courses, requirements of public relations programs and strategic communication programs, and optional public relations courses offered by the colleges. The findings of this study reveal that very few public relations programs offer courses involving new media, crisis communication, and PR ethics. In order to keep in touch with the fast-changing public relations landscape, more PR programs should require and integrate new media, crisis communication and ethics courses.展开更多
The restoration of political radicalism in China can be attributed to a number of factors; similarly, the successful construction of a civil society to un- tangle the mess caused by the transformation does not rely on...The restoration of political radicalism in China can be attributed to a number of factors; similarly, the successful construction of a civil society to un- tangle the mess caused by the transformation does not rely on spontaneous fulfill- ment of the society itself, for it involves more factors than have been realized and discussed, such as the state （i.e., the government）, the ruling party, society, and the context of globalization. Without a comprehensive study on the cause of this problem, any prescriptive suggestion or discussion on how to go beyond radicalism is no more than an idealistic path for China＇s political reconstruction.展开更多
文摘This study analyzes the public relations curricula of 44 American colleges that have a Public Relations （PR） Student Society of America （PRSSA） chapter. Through content analysis, this study examines general requirements, core public relations courses, requirements of public relations programs and strategic communication programs, and optional public relations courses offered by the colleges. The findings of this study reveal that very few public relations programs offer courses involving new media, crisis communication, and PR ethics. In order to keep in touch with the fast-changing public relations landscape, more PR programs should require and integrate new media, crisis communication and ethics courses.
文摘The restoration of political radicalism in China can be attributed to a number of factors; similarly, the successful construction of a civil society to un- tangle the mess caused by the transformation does not rely on spontaneous fulfill- ment of the society itself, for it involves more factors than have been realized and discussed, such as the state （i.e., the government）, the ruling party, society, and the context of globalization. Without a comprehensive study on the cause of this problem, any prescriptive suggestion or discussion on how to go beyond radicalism is no more than an idealistic path for China＇s political reconstruction.
