大数据产品(Big Data Product,BDP)在原材料、用户需求、加工工艺等方面具有不同于实体产品的特征,而现有BDP生产系统的研究仍停留在概念模型阶段。为了解决该问题,提出BDP生产线的概念,基于生产线特征研究了生产线决策要素,强调了质量...大数据产品(Big Data Product,BDP)在原材料、用户需求、加工工艺等方面具有不同于实体产品的特征,而现有BDP生产系统的研究仍停留在概念模型阶段。为了解决该问题,提出BDP生产线的概念,基于生产线特征研究了生产线决策要素,强调了质量作为关键决策要素在BDP生产中的作用机理;采用超图理论建立了嵌入质量、质量传递函数和质量聚集函数的BDP生产系统模型,设计了BDP生产线决策流程;提出了供给侧稳定和需求侧稳定的BDP生产线决策模式。实例验证结果表明,所提出的模型和决策方法能够满足用户对BDP质量的要求。展开更多
To obtain the platform s big data analytics support,manufacturers in the traditional retail channel must decide whether to use the direct online channel.A retail supply chain model and a direct online supply chain mod...To obtain the platform s big data analytics support,manufacturers in the traditional retail channel must decide whether to use the direct online channel.A retail supply chain model and a direct online supply chain model are built,in which manufacturers design products alone in the retail channel,while the platform and manufacturer complete the product design in the direct online channel.These two models are analyzed using the game theoretical model and numerical simulation.The findings indicate that if the manufacturers design capabilities are not very high and the commission rate is not very low,the manufacturers will choose the direct online channel if the platform s technical efforts are within an interval.When the platform s technical efforts are exogenous,they positively influence the manufacturers decisions;however,in the endogenous case,the platform s effect on the manufacturers is reflected in the interaction of the commission rate and cost efficiency.The manufacturers and the platform should make synthetic effort decisions based on the manufacturer s development capabilities,the intensity of market competition,and the cost efficiency of the platform.展开更多
文摘大数据产品(Big Data Product,BDP)在原材料、用户需求、加工工艺等方面具有不同于实体产品的特征,而现有BDP生产系统的研究仍停留在概念模型阶段。为了解决该问题,提出BDP生产线的概念,基于生产线特征研究了生产线决策要素,强调了质量作为关键决策要素在BDP生产中的作用机理;采用超图理论建立了嵌入质量、质量传递函数和质量聚集函数的BDP生产系统模型,设计了BDP生产线决策流程;提出了供给侧稳定和需求侧稳定的BDP生产线决策模式。实例验证结果表明,所提出的模型和决策方法能够满足用户对BDP质量的要求。
基金The National Natural Science Foundation of China(No.72071039)the Foundation of China Scholarship Council(No.202106090197)。
文摘To obtain the platform s big data analytics support,manufacturers in the traditional retail channel must decide whether to use the direct online channel.A retail supply chain model and a direct online supply chain model are built,in which manufacturers design products alone in the retail channel,while the platform and manufacturer complete the product design in the direct online channel.These two models are analyzed using the game theoretical model and numerical simulation.The findings indicate that if the manufacturers design capabilities are not very high and the commission rate is not very low,the manufacturers will choose the direct online channel if the platform s technical efforts are within an interval.When the platform s technical efforts are exogenous,they positively influence the manufacturers decisions;however,in the endogenous case,the platform s effect on the manufacturers is reflected in the interaction of the commission rate and cost efficiency.The manufacturers and the platform should make synthetic effort decisions based on the manufacturer s development capabilities,the intensity of market competition,and the cost efficiency of the platform.