在里约奥运会开幕前100天,宝洁公司(Procter&Gamble)推出了一部主题宣传片,名为《Strong》(强大)。以"感谢母亲(Thank You Mom)"切入,《Strong》将运动员的幕后英雄拉到了台前。在片中,体操、排球、跳水、田径等4个不同领域的...在里约奥运会开幕前100天,宝洁公司(Procter&Gamble)推出了一部主题宣传片,名为《Strong》(强大)。以"感谢母亲(Thank You Mom)"切入,《Strong》将运动员的幕后英雄拉到了台前。在片中,体操、排球、跳水、田径等4个不同领域的运动员,在赛场上的紧张时刻,回忆童年时期遇到龙卷风、撞车、电梯故障、飞机颠簸时,母亲引导他们临危不惧,又在艰苦训练期间鼓舞他们,坚定其走向成功的信念。展开更多
The Olympic Partner Programme(TOP)is an international Olympic marketing pro- gramme created by the International Olympic Committee(IOC),which includes the Organising Committees of the Games,the National Olympic Commit...The Olympic Partner Programme(TOP)is an international Olympic marketing pro- gramme created by the International Olympic Committee(IOC),which includes the Organising Committees of the Games,the National Olympic Committees and the TOP Partners. The IOC's inception of TOP,which gives partner firms exclusive marketing rights to the winter and summer Games,with each taking an even split of marketing funds,is seen by many commentators as a seminal moment in the history of sports sponsorship.展开更多
文摘在里约奥运会开幕前100天,宝洁公司(Procter&Gamble)推出了一部主题宣传片,名为《Strong》(强大)。以"感谢母亲(Thank You Mom)"切入,《Strong》将运动员的幕后英雄拉到了台前。在片中,体操、排球、跳水、田径等4个不同领域的运动员,在赛场上的紧张时刻,回忆童年时期遇到龙卷风、撞车、电梯故障、飞机颠簸时,母亲引导他们临危不惧,又在艰苦训练期间鼓舞他们,坚定其走向成功的信念。
文摘The Olympic Partner Programme(TOP)is an international Olympic marketing pro- gramme created by the International Olympic Committee(IOC),which includes the Organising Committees of the Games,the National Olympic Committees and the TOP Partners. The IOC's inception of TOP,which gives partner firms exclusive marketing rights to the winter and summer Games,with each taking an even split of marketing funds,is seen by many commentators as a seminal moment in the history of sports sponsorship.