Advertisement is not only an effective method of promotion, but an elegant act of planning. Successful English advertisements depend on good command and creative application of English words and sentences and smart us...Advertisement is not only an effective method of promotion, but an elegant act of planning. Successful English advertisements depend on good command and creative application of English words and sentences and smart use of various rhetorical devices. Based on some examples, this paper discusses the linguistic characteristics of English business advertisements targeted on female customers.展开更多
Conceptual metaphor has always been the study focus of cognitive linguistics. Conceptual metaphor is ubiquitous, cognitive and systematic. Nathaniel Hawthorne in his representative work The Scarlet Letter makes full u...Conceptual metaphor has always been the study focus of cognitive linguistics. Conceptual metaphor is ubiquitous, cognitive and systematic. Nathaniel Hawthorne in his representative work The Scarlet Letter makes full use of the conceptual metaphor. A detailed description of the heroine Hester Prynne through the conceptual metaphor fully expresses Nathaniel Hawthorne＇ s feminist thoughts. Through the metaphorical analyses of the name Pearl, the scarlet letter ＂A＂, the forest and the scaffold this paper analyzes Hester Prynne＇ s resistant consciousness. On the basis of this, the positive social significance of the novel is explored.展开更多
Male and female speech is different in many ways. This study intends to compare and contrast love expressions used by American and Chinese university students. The participants of 40 university students, including Ame...Male and female speech is different in many ways. This study intends to compare and contrast love expressions used by American and Chinese university students. The participants of 40 university students, including American male university students, American female university students, Chinese male university students, and Chinese female university students, were selected randomly. Each of them was given one questionnaire. There was an introductory question, which aimed at finding out whether the participants would choose to express their love in verbal or written language, and if they would, how they would express it. Then the participants were channeled into the four different parts. Results showed that male university students of both nations were more eager to express their love and also had less constraints and pressure compared with their female counterparts did. American university students of both genders were more open and direct when they expressed their love, whereas Chinese university students of both genders were more reserved and tended to express their love indirectly.展开更多
文摘Advertisement is not only an effective method of promotion, but an elegant act of planning. Successful English advertisements depend on good command and creative application of English words and sentences and smart use of various rhetorical devices. Based on some examples, this paper discusses the linguistic characteristics of English business advertisements targeted on female customers.
文摘Conceptual metaphor has always been the study focus of cognitive linguistics. Conceptual metaphor is ubiquitous, cognitive and systematic. Nathaniel Hawthorne in his representative work The Scarlet Letter makes full use of the conceptual metaphor. A detailed description of the heroine Hester Prynne through the conceptual metaphor fully expresses Nathaniel Hawthorne＇ s feminist thoughts. Through the metaphorical analyses of the name Pearl, the scarlet letter ＂A＂, the forest and the scaffold this paper analyzes Hester Prynne＇ s resistant consciousness. On the basis of this, the positive social significance of the novel is explored.
文摘Male and female speech is different in many ways. This study intends to compare and contrast love expressions used by American and Chinese university students. The participants of 40 university students, including American male university students, American female university students, Chinese male university students, and Chinese female university students, were selected randomly. Each of them was given one questionnaire. There was an introductory question, which aimed at finding out whether the participants would choose to express their love in verbal or written language, and if they would, how they would express it. Then the participants were channeled into the four different parts. Results showed that male university students of both nations were more eager to express their love and also had less constraints and pressure compared with their female counterparts did. American university students of both genders were more open and direct when they expressed their love, whereas Chinese university students of both genders were more reserved and tended to express their love indirectly.
