不久前，一位记者问马克·罗森，为什么他认为香水销售平淡。这位香水瓶设计师回答说，香水的开发曾经是出于一个概念，从香水的香味到包装再到营销，都出自这个概念。“今天，已经没有多少概念了。我没有感觉到这个行业能拿出多少...不久前，一位记者问马克·罗森，为什么他认为香水销售平淡。这位香水瓶设计师回答说，香水的开发曾经是出于一个概念，从香水的香味到包装再到营销，都出自这个概念。“今天，已经没有多少概念了。我没有感觉到这个行业能拿出多少激动人心的东西。”这些年来，罗森最喜欢的概念包括Carrie，Beautiful，Happyand．Elizabeth，Arden's Red Dooro他说，Red Door(红门)展开更多
Mass media has contributed to the large increase in the number of advertisements all over the world and in all types of products that could be advertised. Over the last few years, companies have strived to gain a wide...Mass media has contributed to the large increase in the number of advertisements all over the world and in all types of products that could be advertised. Over the last few years, companies have strived to gain a wide audience through advertisement to sell more and more their commodities. Women have become an essential component and a tool that advertisers use to attract the spectator＇s attention, especially the male viewer. Perfume ads are considered among the ads that extremely use the female body, through scenes of beauty and appeal which makes the spectator enters a world of dreams, charm, and lust. In this paper, the author aims to analyze print perfume ads from different brands, including Gucci, Chanel, Calvin Klein, Dolce and Gabana, and Dior, and their manipulation of the female body to create a sort of voyeuristic desire in the spectator＇s psyche and to serve their lucrative purpose.展开更多
文摘不久前，一位记者问马克·罗森，为什么他认为香水销售平淡。这位香水瓶设计师回答说，香水的开发曾经是出于一个概念，从香水的香味到包装再到营销，都出自这个概念。“今天，已经没有多少概念了。我没有感觉到这个行业能拿出多少激动人心的东西。”这些年来，罗森最喜欢的概念包括Carrie，Beautiful，Happyand．Elizabeth，Arden's Red Dooro他说，Red Door(红门)
文摘Mass media has contributed to the large increase in the number of advertisements all over the world and in all types of products that could be advertised. Over the last few years, companies have strived to gain a wide audience through advertisement to sell more and more their commodities. Women have become an essential component and a tool that advertisers use to attract the spectator＇s attention, especially the male viewer. Perfume ads are considered among the ads that extremely use the female body, through scenes of beauty and appeal which makes the spectator enters a world of dreams, charm, and lust. In this paper, the author aims to analyze print perfume ads from different brands, including Gucci, Chanel, Calvin Klein, Dolce and Gabana, and Dior, and their manipulation of the female body to create a sort of voyeuristic desire in the spectator＇s psyche and to serve their lucrative purpose.
