This paper describes in detail the web data mining technology, analyzes the relationship between the data on the web site to the tourism electronic commerce （including the server log, tourism commodity database, user...This paper describes in detail the web data mining technology, analyzes the relationship between the data on the web site to the tourism electronic commerce （including the server log, tourism commodity database, user database, the shopping cart）, access to relevant user preference information for tourism commodity. Based on these models, the paper presents recommended strategies for the site registered users, and has had the corresponding formulas for calculating the current user of certain items recommended values and the corresponding recommendation algorithm, and the system can get a recommendation for user.展开更多
This paper examines the influence environmental awareness and recreation experience has on the environmentally-friendly behavior of tourists, and identifies the function of perceived quality as an intermediary variabl...This paper examines the influence environmental awareness and recreation experience has on the environmentally-friendly behavior of tourists, and identifies the function of perceived quality as an intermediary variable. By providing a conceptual framework based on the combination of environmental awareness theory and tourist perception theory, and a SEM-based methodology, an in-depth analysis of the influence mechanism was carried out in the Qinghai Lake area of Qinghai province. Results show that there exist differences in the ways environmental awareness influences perceived gains and perceived losses, and the influence coefficient of the former is higher than that of the latter. The perceived gains may promote environmentally friendly behaviors, while the perceived losses have an adverse impact on such behaviors. Moreover, the strength of the adverse impact of the latter is less than the strength of the positive impact of the former. The mediating effect of perceived quality was confirmed in the EA（environmental awareness）-EB（environmental behavior） nexus, within which the influence of tourist environmental awareness on environmentally friendly behavior could be transformed. The mediating effect of perceived quality in the perceived-gains model was more obvious than that in the perceived-losses model. This study highlights the importance of understanding the foundations of environmental behavior related to environmental awareness and tourist perceptions.展开更多
文摘This paper describes in detail the web data mining technology, analyzes the relationship between the data on the web site to the tourism electronic commerce （including the server log, tourism commodity database, user database, the shopping cart）, access to relevant user preference information for tourism commodity. Based on these models, the paper presents recommended strategies for the site registered users, and has had the corresponding formulas for calculating the current user of certain items recommended values and the corresponding recommendation algorithm, and the system can get a recommendation for user.
基金National Natural Science Foundation of China(41671527)
文摘This paper examines the influence environmental awareness and recreation experience has on the environmentally-friendly behavior of tourists, and identifies the function of perceived quality as an intermediary variable. By providing a conceptual framework based on the combination of environmental awareness theory and tourist perception theory, and a SEM-based methodology, an in-depth analysis of the influence mechanism was carried out in the Qinghai Lake area of Qinghai province. Results show that there exist differences in the ways environmental awareness influences perceived gains and perceived losses, and the influence coefficient of the former is higher than that of the latter. The perceived gains may promote environmentally friendly behaviors, while the perceived losses have an adverse impact on such behaviors. Moreover, the strength of the adverse impact of the latter is less than the strength of the positive impact of the former. The mediating effect of perceived quality was confirmed in the EA（environmental awareness）-EB（environmental behavior） nexus, within which the influence of tourist environmental awareness on environmentally friendly behavior could be transformed. The mediating effect of perceived quality in the perceived-gains model was more obvious than that in the perceived-losses model. This study highlights the importance of understanding the foundations of environmental behavior related to environmental awareness and tourist perceptions.
