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服务型品牌好服务定位点的形成机理——海底捞和胖东来的双案例研究 被引量:14
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作者 李飞 李达军 马燕 《管理案例研究与评论》 CSSCI 2017年第6期594-605,共12页
通过对海底捞和胖东来公司的双案例研究,揭示了服务型品牌好服务定位点的形成机理,具体内容包括:(1)好服务定位点要求产品、服务、价格、渠道、推广信息等营销要素,形成"服务出色,产品优秀,其他达到顾客可接受水平"的营销模式... 通过对海底捞和胖东来公司的双案例研究,揭示了服务型品牌好服务定位点的形成机理,具体内容包括:(1)好服务定位点要求产品、服务、价格、渠道、推广信息等营销要素,形成"服务出色,产品优秀,其他达到顾客可接受水平"的营销模式;(2)"服务出色,产品优秀,其他达到顾客可接受水平"的营销模式,要求构建与其匹配的"一个销售服务的关键流程+其他几个一般流程"的流程模式;(3)"一个销售服务的关键流程+其他几个一般流程"的流程模式,要求形成"快乐工作、高薪酬和利润共享计划的人力资源+一般水平的信息资源+家人式公司氛围的组织资源"的资源形式。同时,比较了与低价定位点形成机理的相同点和差异点,并提出了相应的管理启示。 展开更多
关键词 服务型品牌 定位点 好服务 海底捞 胖东来
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县级广播电台如何办好服务类节目
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作者 杨东芳 《新闻研究导刊》 2014年第6期138-138,共1页
现阶段,广播电台服务类节目已深入人心,其节目内容涉及领域广泛,与听众实际生活紧密相关,能够帮助受众解决生活中的困惑与问题。不过,当前县级广播电台服务类节目存在受众覆盖面狭窄、制作缺乏精品意识等问题,其发展现状亟待改善。本文... 现阶段,广播电台服务类节目已深入人心,其节目内容涉及领域广泛,与听众实际生活紧密相关,能够帮助受众解决生活中的困惑与问题。不过,当前县级广播电台服务类节目存在受众覆盖面狭窄、制作缺乏精品意识等问题,其发展现状亟待改善。本文就县级广播电台如何办好服务类节目进行探讨,分析了现阶段县级广播电台服务类节目存在的若干问题,并就这些问题,深入思考县级广播电台服务类节目应坚持的开办原则以及该类节目应如何进行创新,以期对县级广播电台服务类节目得到更好发展提供有价值参考。 展开更多
关键词 县级 广播电台 好服务类节目
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Location and Its Semantics in Location-Based Services 被引量:1
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作者 ZHAO Dongqing LUE Zhiping ZHANG Xiguang 《Geo-Spatial Information Science》 2007年第2期145-150,共6页
Starting with a simple presentation of location determination techniques, physical location and geographic location as two common kinds of location description methods are discussed. The semantic location concept is t... Starting with a simple presentation of location determination techniques, physical location and geographic location as two common kinds of location description methods are discussed. The semantic location concept is then introduced and a correction is given, which especially emphasizes that location property is an important part of semantic location. By analyzing the connotation and extension of every geographic location, what should be contained in a location property is determined. Using a hierarchical model, the relations and associations among locations are clearly described. To realize a formalized description of semantic location, an ontology technique that can adequately describe semantic information of location is used. Organized by ontology web language, a location ontology model allows semantic location to be read and processed by computer. The location ontology model realizes the knowledge description of location information and establishes an important foundation to personalized preference services in location based services. 展开更多
关键词 personalized preference services LOCATION SEMANTICS ONTOLOGY
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QoS Evaluation for Web Service Recommendation 被引量:1
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作者 MA You XIN Xin +3 位作者 WANG Shangguang LI Jinglin SUN Qibo YANG Fangchun 《China Communications》 SCIE CSCD 2015年第4期151-160,共10页
Web service recommendation is one of the most important fi elds of research in the area of service computing. The two core problems of Web service recommendation are the prediction of unknown Qo S property values and ... Web service recommendation is one of the most important fi elds of research in the area of service computing. The two core problems of Web service recommendation are the prediction of unknown Qo S property values and the evaluation of overall Qo S according to user preferences. Aiming to address these two problems and their current challenges, we propose two efficient approaches to solve these problems. First, unknown Qo S property values were predicted by modeling the high-dimensional Qo S data as tensors, by utilizing an important tensor operation, i.e., tensor composition, to predict these Qo S values. Our method, which considers all Qo S dimensions integrally and uniformly, allows us to predict multi-dimensional Qo S values accurately and easily. Second, the overall Qo S was evaluated by proposing an efficient user preference learning method, which learns user preferences based on users' ratings history data, allowing us to obtain user preferences quantifiably and accurately. By solving these two core problems, it became possible to compute a realistic value for the overall Qo S. The experimental results showed our proposed methods to be more efficient than existing methods. 展开更多
关键词 Web service recommendation QoS prediction user preference overall QoSevaluation
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Beyond the Concepts of the Secular and the Religious
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作者 Brent A. Smith 《Cultural and Religious Studies》 2016年第1期37-52,共16页
The U.S. Supreme Court gave the privately owned company Hobby Lobby the authority to deny healthcare coverage to its employees, a decision by a secular authority involving the owner's religious beliefs. In France, th... The U.S. Supreme Court gave the privately owned company Hobby Lobby the authority to deny healthcare coverage to its employees, a decision by a secular authority involving the owner's religious beliefs. In France, the first issue released by the secular magazine Charlie Hebdo after the terrorist attack depicted a religious figure declaring, "All is forgiven." In each instance the boundaries between the "secular" and "religious" were transgressed. In the academic study of religion, an additional direction methodology needs to take involves the lens formed by academic concepts and categories as shaped by the historical development of the university's discourses and lines of inquiry. The university is an epistemological project and we look "out there" through concepts and categories formed "in here", inside of the history of "the university". It is another dimension to the problem of the insider/outsider. This paper will use the characteristics of interdisciplinarity to historicize how the university as an epistemological project has developed the concepts of "religion", the "secular", and the binary they form, in order to suggest directions for their use to interpret events in the 21 st century through the academic study of religion. 展开更多
关键词 INTERDISCIPLINARY interdisciplinarity RELIGIOUS SECULAR
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Ecosystem Service Valuation of Watershed Restoration in the Shiyang River Basin under Heterogeneous Preferences 被引量:1
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作者 赵敏娟 徐涛 +3 位作者 史恒通 姚柳杨 刘冰洋 陆迁 《Journal of Resources and Ecology》 CSCD 2015年第6期405-411,共7页
Evaluations connect ecosystem and human welfare to achieve restoration. There have been an increasing number of studies conducted on various ecosystem service assessments, but little research has focused on inland riv... Evaluations connect ecosystem and human welfare to achieve restoration. There have been an increasing number of studies conducted on various ecosystem service assessments, but little research has focused on inland river basins playing a critical role in development in northwestern China. The distinct differences in natural endowment, socioeconomic characteristics among the upper, middle and downstream inland river basin require heterogeneity during evaluation. The objective of this study was to verify the existence of population preference heterogeneity and examine impact factors using choice experiment surveys in the Shiyang River Basin, China. A mixed logit model using data from 714 households across the entire basin estimated mean willingness to pay and the standard deviation for ecological attributes. Ordinary least squares(OLS) was employed to estimate the effects of exogenous variables on all willingness to pay estimations. The results demonstrate that ecosystem service values are heterogeneous among people. Willingness to pay is affected by personal and regional characteristics. Government involvement will be required to seek differentiated ecosystem services values among populations and facilitate public support. 展开更多
关键词 ecosystem services economic valuation preference heterogeneity choice experiment
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Unbalanced development, public services and government responsibility: an analysis based on government preference and government efficiency 被引量:3
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作者 Lv Weia Wang Weitong 《Social Sciences in China》 2008年第4期63-80,共18页
Unbalanced development is a prominent issue in China's present social and economic operation. It is generally believed that the lack of public services is the direct cause of this problem and that the crux of the iss... Unbalanced development is a prominent issue in China's present social and economic operation. It is generally believed that the lack of public services is the direct cause of this problem and that the crux of the issue is the absence of government responsibility. If one distinguishes between two types of unbalanced development, the "development stage" type and the "government responsibility" type. it becomes clear that factors related to both supply and demand for public services have together produced the present surge in unbalanced economic development in China, a situation characterized by the combination of the two types of unbalanced development. The economic system of the transition period has limited government efficiency and biased government behavior, so it is the fundamental crux of the current problem. To solve this problem, it will be necessary not only to require that the government assume more responsibility for public services, but also, more importantly, to speed up resolution of the systemic problems that give rise to this bias in government behavior against the background of system transition. 展开更多
关键词 unbalanced development public services government responsibility government preference government efficiency
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