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从尼葛洛庞帝“三圆交叠”说看媒介分化 被引量:14
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作者 曹漪那 付玉杰 《西南民族大学学报(人文社会科学版)》 CSSCI 北大核心 2009年第12期223-226,共4页
自美国学者尼古拉斯.尼葛洛庞帝提出"三圆交叠"说以来,媒介融合在理论研究和实践方面都取得了长足进展。但是业界和学界往往因为对"三圆交叠"说中媒介相互交叠的部分,即媒介融合的部分过于关注,而忽略了三圆中不相... 自美国学者尼古拉斯.尼葛洛庞帝提出"三圆交叠"说以来,媒介融合在理论研究和实践方面都取得了长足进展。但是业界和学界往往因为对"三圆交叠"说中媒介相互交叠的部分,即媒介融合的部分过于关注,而忽略了三圆中不相交叠,即媒介独有的特色和优势部分。本文提出媒介分化的概念,并简要阐明了媒介分化的作用、实践及其与媒介融合的关系,提示业界和学界关注尼葛洛庞帝"三圆交叠"说中的不相交叠部分,为传统媒介应对新媒介挑战提供了有益的探索。 展开更多
关键词 媒介分化 媒介融合 尼古拉斯·尼葛洛庞帝 三圆交叠说
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危机传播下的媒介融合与分化
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作者 张舟 《新闻前哨》 2012年第7期39-41,共3页
本文试图讨论在危机传播背景下媒介的发展方向。以危机传播中媒体所扮演的角色和受众的需求为切入点,详述了媒介融合对危机传播的影响。从受众的注意力分化和媒介自身的优势分析媒介融合之后最终的发展目标是媒介分化。在危机传播中,分... 本文试图讨论在危机传播背景下媒介的发展方向。以危机传播中媒体所扮演的角色和受众的需求为切入点,详述了媒介融合对危机传播的影响。从受众的注意力分化和媒介自身的优势分析媒介融合之后最终的发展目标是媒介分化。在危机传播中,分化更有利于不同媒介发挥各自优势,在激烈的竞争中赢得自己生存的一席之地。 展开更多
关键词 危机传播 媒介融合 媒介分化
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网络时代的媒介市场细分化
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作者 葛丰 《新闻实践》 北大核心 2001年第12期43-44,共2页
网络时代的多媒体数字信息传播技术可以使网络媒体实现真正的个性化服务。因此,在网络时代,根据不同类型的受众群的大体相同的特殊需求而形成的市场细分,可能已显得不合时宜。从经济学的角度来说,网络时代的媒介市场细分化可表述为以“... 网络时代的多媒体数字信息传播技术可以使网络媒体实现真正的个性化服务。因此,在网络时代,根据不同类型的受众群的大体相同的特殊需求而形成的市场细分,可能已显得不合时宜。从经济学的角度来说,网络时代的媒介市场细分化可表述为以“大规模的量身计制(mass-customiza-tion)”为特点的,针对受众个体的信息服务方式。 展开更多
关键词 媒介市场细分化 网络时代 大规模的量身订制
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传统媒体的未来 被引量:13
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作者 陈国权 《编辑之友》 CSSCI 北大核心 2017年第1期26-30,86,共6页
文章认为,影响传统媒体未来发展的因素太多,只能作出趋势性预判。主要有三大趋势:一是媒介分化趋势导致媒介种类越来越多,一些传统媒介形态如报纸并不会消亡,而会继续分化;二是为了应对当前及未来媒体职能分化趋势,传统媒体将加快实现... 文章认为,影响传统媒体未来发展的因素太多,只能作出趋势性预判。主要有三大趋势:一是媒介分化趋势导致媒介种类越来越多,一些传统媒介形态如报纸并不会消亡,而会继续分化;二是为了应对当前及未来媒体职能分化趋势,传统媒体将加快实现舆论平台建设与盈利平台转移;三是应对传统媒体"新常态"的战略是聚焦精简,这既是传统媒体的转型战略更是传统媒体发展趋势。 展开更多
关键词 传统媒体 媒介分化 平台转移 聚焦战略
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The Rise of Islamic Values in Media: A Three Dimensions Analysis of Film Industry in Indonesia
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作者 Muhamad Fadhil Nurdin Fitaha Aini +1 位作者 Vina E ffendi Mohamad Saleeh Bin Rahamad 《Journalism and Mass Communication》 2016年第8期455-468,共14页
This article focuses on the rise of Islamic values in media with concern to the film industry in Indonesia. In this nation, 88.22% of 254 million of the population are Muslims. However, this substantial quantity is bu... This article focuses on the rise of Islamic values in media with concern to the film industry in Indonesia. In this nation, 88.22% of 254 million of the population are Muslims. However, this substantial quantity is burden some if Muslims have a lack of appreciation to history and are intellectually weak. In addition, cultural degradation due to the rapid changes in information & communication technology diminishes moral and ethics of society. The growth of film industry in the Soeharto era which curb freedom of expression and media resulted in films which were more oriented to comedy, horror, and vulgar. The aims of this study specifically are: (1) to identify the film industry (macro) in the context of challenge of Indonesian Muslim in social and culture; (2) to analyze the political interests of film production company owner (meso) in his films; (3) to conduct textual analysis (micro) of two films which include Islamic values in the dialogues. Two films, Nagabonar Jadi 2 (Nagabonar Become 2) and Alangkah Lucunya Negeri lni (How Funny This Country ls), were selected as samples for their contents that fearlessly criticize corrupt governance and promote integrity and good deeds. The three dimensions of critical discourse which was proposed by Norman Fairlough (1992) was used to evaluate the local film industry from the perspective of macro, meso, and micro. The macro-analysis found that Indonesian films act should be modified to keep up with modernized and recent trends in media and film industry. The meso analysis showed that competition between film companies are very though, however, film quality determines the popularity of the company in public. According to the company owner's agenda, Deddy Mizwar determines the quality of films produced, instead of quantity, as apriority. Thus, in post-reform era, the freedom of expression which enforced by the Act No. 9 of 1998, the company start producing Islamic films. Deddy Mizwar concerns for society are not only through the media but also political. He recently elected as the deputy governor of West Java province with the full support of an Islamic Party (Partai Keadilan Sejahtera). The textual studies have found similarities of the Islamic values in the content of the two films which are tawaqal (trust and reliance on God) and Taqwa, the pursuit of knowledge, respecting for the elderly, and belief in the Hereafter. 展开更多
关键词 film studies Islamic values macro analysis meso analysis miso analysis Indonesia
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Visualization of Understanding of Media Characteristics Using Analytic Hierarchy Process
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作者 Yasushi Gotoh 《Computer Technology and Application》 2013年第10期563-567,共5页
The purpose of this study is to design a tool, adapted to students' individual contexts and to enable students to reflect on their understanding of media characteristics. AHP (analytic hierarchy process) is a struc... The purpose of this study is to design a tool, adapted to students' individual contexts and to enable students to reflect on their understanding of media characteristics. AHP (analytic hierarchy process) is a structured technique for organizing and analyzing complex decisions. Using AHP, students have to define appropriate criteria and priorities for using media. It is expected that students" understanding of the characteristics of different types of media will emerge through reflection. Seventy two university students took part in this research. They were asked to prioritize their ways.of obtaining information about current affairs using sets of media such as TV, books, newspapers and web pages, Twitter and Facebook. AHP enables us to visualize a "real" understanding of media characteristics and students can reflect on that basis. As far as "information sources and media" is concerned, a few students indicated that it was the information source itself that was important rather than the type of media. Our tool fulfils the role of encouraging this type of reflection. 展开更多
关键词 Media literacy VISUALIZATION understanding of media characteristics.
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传统报业商业模式转型探究
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作者 肖潇 《中国报业》 2015年第2期7-8,共2页
近年来,随着科学技术日新月异、新媒体发展大潮冲击,让传统报纸行业的衰退危机进一步凸显,业界开始了新一轮关于报业转型的讨论。报纸行业发行量萎缩、读者减少、盈利下降,使报业转型成为当下亟须解决的问题。因此,新媒体环境中如何转... 近年来,随着科学技术日新月异、新媒体发展大潮冲击,让传统报纸行业的衰退危机进一步凸显,业界开始了新一轮关于报业转型的讨论。报纸行业发行量萎缩、读者减少、盈利下降,使报业转型成为当下亟须解决的问题。因此,新媒体环境中如何转变商业运营模式,成为报业在这场变革中充满争议的热点与难点。本文试图从"付费墙""开放式新闻"以及媒介分化理论三种模式来探讨传统报业转型的方式,分析三种模式的不同之处以及各自的利弊,以期给报业转型之路提出若干建议。 展开更多
关键词 报业转型 商业模式 付费墙 开放式新闻 媒介分化
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