新媒体场域下央媒纪录片的破局之路——以中央广播电视总台天津总站新媒体定制纪录片《峥嵘岁月 家国记忆》为例

作为激发民族情感、铭记历史史实、塑造集体记忆的重要媒介手段,历史类纪录片的制作与传播发挥着重要的作用。受其拍摄时间跨度长、调度资源多、要求严谨等因素影响,此类纪录片往往由央媒牵头制作完成,是央媒的拿手好戏。然而,在以新媒体为背景的新传播场域中,越来越多新鲜受众的涌入为纪录片的表现形式与传播特性提出了新的要求。如何在寻求时代之变的同时守住央媒之责,这考验着制作者的智慧和能力。本文以中央广播电视总台天津总站出品的、专门针对新媒体平台定制的系列纪录片《峥嵘岁月家国记忆》为案例,从呈现特征与精神内核等层面进行分析,梳理了解面对新媒体传播特性下央媒纪录片的变与不变。

新闻定制媒体:区块链新闻平台的发展定位

文章从媒体角色、用户、内容和商业模式等方面探析了区块链新闻平台的定位,主张区块链新闻平台角色应着眼于新闻社会功能的回归,吸引社区居民成为区块链新闻平台的用户,要求区块链媒体进行与用户密切相关、形式和内容优于其他媒体的报道,商业模式需要媒体定位明晰。最后提出区块链新闻平台的定位是成为新闻定制媒体。

中国社区媒体运行模式及其价值研究

中国社区媒体的运行模式主要是合作,媒体定制成为合作主流。这种运行模式不仅使合作双方共赢,而且对培育社区共同体、促进城镇经济发展等方面起到了积极的推动作用。这正是社区媒体的价值,也是其可持续发展的关键所在。

Educational Press for Remote Experimentation Applied in the Spring to Study Hooke＇s Law

The aim of this study is to report the use of RE （remote experimentation） in an educational press. The authors developed this remote experiment with the objective to study the Hooke＇s law through the analysis of the coil spring. The remote experiment is available in a website, where the students can manipulate and observe the educational press and confirm Hooke＇s statements with the output information. In addition, the students will have the opportunity to read in the website about the educational press, the physical law, and the use of the press in industrial processes. This remote experimentation exerts a force in the mechanical spring creating a deformation. In the defined point, the microcomputer will collect the data from the sensors, and it will save this data in the database. After the process execution, a graph with the data will be plotted in the website. The tests confirm that the educational press has informational potential because it returned values consistent with Hooke＇s law and the experiment presented repetition in all tests realized.