Computer hardware has always changed rapidly, but input/output devices, interaction techniques, and software for human computer interaction have not experienced similar growth and improvement. The GUI based style of i...Computer hardware has always changed rapidly, but input/output devices, interaction techniques, and software for human computer interaction have not experienced similar growth and improvement. The GUI based style of interaction has made computers simpler and easier to use, especially for office productivity applications where computers are used as tools to accomplish specific tasks. However, as the way we use computers changes and computing becomes more pervasive and ubiquitous, largely due to advances in bandwidth and mobility, GUIs will not easily support the range of interactions necessary to meet users’ needs. In order to accommodate a wider range of scenarios, tasks, users, and preferences, we need to move toward interfaces that are natural, intuitive, adaptive, and unobtrusive. “Perceptive media” is an interdisciplinary initiative to combine multimedia display and machine perception to create useful, adaptive, responsive interfaces between people and technology. This article describes and investigates aspects of perceptive media and gives examples of work in one particular sub area, Vision Based Interfaces.展开更多
Because most people consider advertising as an irritant and a distraction and would avoid it, should there be an alternative, advertising agencies strive to utilize the interactive, demassifying, and asynchronous qual...Because most people consider advertising as an irritant and a distraction and would avoid it, should there be an alternative, advertising agencies strive to utilize the interactive, demassifying, and asynchronous qualities of newer technologies to create an appealing advertisement. The current study investigates whether college students＇ attitudes toward advertising on traditional media are different when online advertising is used, especially on Social Media Networking Sites （SMNSs）. Employing the concept of reciprocity （of replicating offline attitudes online） and the flow theory that relates one＇s concentration on an activity and its impact on other occurrences happening around him/her, 287 college students responded to a questionnaire on their perceptions of online advertising, their preferred SMNS, and the SMNS on which they would consider viewing an advertising message. The results showed that 57.8% of the participants avoid online advertising at all costs, which is similar to their offline perception of advertising. Some 42.2% reported that they may consider viewing online advertising if the attributes of relevance, interest, creativity, and interactivity are present, as in viral advertisement. In addition, among the four SMNSs reviewed--Facebook, MySpace, Twitter, and Linkedln--a majority of students indicated that Facebook is their preferred site for online advertising because it allows for creativity and they consider those messages credible, especially if their Facebook friends tagged, liked, or shared the advertisement.展开更多
文摘Computer hardware has always changed rapidly, but input/output devices, interaction techniques, and software for human computer interaction have not experienced similar growth and improvement. The GUI based style of interaction has made computers simpler and easier to use, especially for office productivity applications where computers are used as tools to accomplish specific tasks. However, as the way we use computers changes and computing becomes more pervasive and ubiquitous, largely due to advances in bandwidth and mobility, GUIs will not easily support the range of interactions necessary to meet users’ needs. In order to accommodate a wider range of scenarios, tasks, users, and preferences, we need to move toward interfaces that are natural, intuitive, adaptive, and unobtrusive. “Perceptive media” is an interdisciplinary initiative to combine multimedia display and machine perception to create useful, adaptive, responsive interfaces between people and technology. This article describes and investigates aspects of perceptive media and gives examples of work in one particular sub area, Vision Based Interfaces.
文摘Because most people consider advertising as an irritant and a distraction and would avoid it, should there be an alternative, advertising agencies strive to utilize the interactive, demassifying, and asynchronous qualities of newer technologies to create an appealing advertisement. The current study investigates whether college students＇ attitudes toward advertising on traditional media are different when online advertising is used, especially on Social Media Networking Sites （SMNSs）. Employing the concept of reciprocity （of replicating offline attitudes online） and the flow theory that relates one＇s concentration on an activity and its impact on other occurrences happening around him/her, 287 college students responded to a questionnaire on their perceptions of online advertising, their preferred SMNS, and the SMNS on which they would consider viewing an advertising message. The results showed that 57.8% of the participants avoid online advertising at all costs, which is similar to their offline perception of advertising. Some 42.2% reported that they may consider viewing online advertising if the attributes of relevance, interest, creativity, and interactivity are present, as in viral advertisement. In addition, among the four SMNSs reviewed--Facebook, MySpace, Twitter, and Linkedln--a majority of students indicated that Facebook is their preferred site for online advertising because it allows for creativity and they consider those messages credible, especially if their Facebook friends tagged, liked, or shared the advertisement.
