Mass media has contributed to the large increase in the number of advertisements all over the world and in all types of products that could be advertised. Over the last few years, companies have strived to gain a wide...Mass media has contributed to the large increase in the number of advertisements all over the world and in all types of products that could be advertised. Over the last few years, companies have strived to gain a wide audience through advertisement to sell more and more their commodities. Women have become an essential component and a tool that advertisers use to attract the spectator＇s attention, especially the male viewer. Perfume ads are considered among the ads that extremely use the female body, through scenes of beauty and appeal which makes the spectator enters a world of dreams, charm, and lust. In this paper, the author aims to analyze print perfume ads from different brands, including Gucci, Chanel, Calvin Klein, Dolce and Gabana, and Dior, and their manipulation of the female body to create a sort of voyeuristic desire in the spectator＇s psyche and to serve their lucrative purpose.展开更多
文摘Mass media has contributed to the large increase in the number of advertisements all over the world and in all types of products that could be advertised. Over the last few years, companies have strived to gain a wide audience through advertisement to sell more and more their commodities. Women have become an essential component and a tool that advertisers use to attract the spectator＇s attention, especially the male viewer. Perfume ads are considered among the ads that extremely use the female body, through scenes of beauty and appeal which makes the spectator enters a world of dreams, charm, and lust. In this paper, the author aims to analyze print perfume ads from different brands, including Gucci, Chanel, Calvin Klein, Dolce and Gabana, and Dior, and their manipulation of the female body to create a sort of voyeuristic desire in the spectator＇s psyche and to serve their lucrative purpose.
