顺应时代发展 推进媒体革新

自2014年起,从中央媒体到地方媒体,大都在打造"中央厨房"。这已成为媒体革新、融合的创新转型之举。2007年中央政治局委员、中央书记处书记、中宣部部长刘奇葆在推进媒体深度融合工作座谈会上指出:推进媒体深度融合,"中央厨房"是标配、是龙头工程,一定要建好用好。

多渠道发布与多渠道采集在电视台全媒体革新中的应用

随着电视台行业的激烈竞争,媒体的迅速发展以及业务流程的转变,面对全媒体发展现状,电视台必须紧跟时代大趋势,加快科技应用研究与传播体系建设,发挥媒体优势,通过多渠道内容的采集、汇聚及收录的高效生产,内容分发精细化管理,然后通过多渠道发布带来全媒体的技术改革。本文以"云浮广播电视台的全媒体系统平台的搭建"为例进行分析,探讨多渠道采集与多渠道发布在电视台全媒体革新中的应用。

新媒体技术革新对播音主持的影响及应对策略

网络的极速发展,给播音主持行业,带来了全新的技术革命,报刊、广播电视等传统传播方式,逐渐淡出人们的视野,相反,各大信息传播平台争奇斗艳,迅速崛起,播音主持形式也出现了极大的变化,媒体时代的“百花齐放”正在到来。面对大好机遇,播音主持工作者应快速地融入到新的环境当中,抓住机会,迎接挑战,从技术革新当中突破自我,同时加强自身的艺术修养和道德品质,做合格的信息传播者。

农村改革新政策解读和落实方略

近年来,我国政府对农业的支持力度不断加大,确定的支农惠农、强农惠农措施不断出台,但在新农村建设工作中仍面临一些问题需要去解决。

探析融媒体如何引领传统媒体走出突围之路

现在信息技术的日益发展带来的是各种媒体的快速发展,互联网、电视、广播等等都在新时代有了新的发展。融媒体作为一种新型的媒体,通过对于各种资源进行相互补充,从而实现传播效率的最大化。也正因如此,融媒体如何促进传统媒体例如报纸等媒体的发展也是值得思考的问题,笔者试从融媒体如何引领传统媒体走出突围之路,从融媒体的特点和内涵,发展状况以及如何实现媒体与传统媒体共同发展的策略尝试做出以下论述。

融媒体时代党报编辑面临的机遇和挑战

互联网技术的发展,为人们带来了多元化的信息沟通交流体验。尤其是近些年移动终端的各种网络媒体技术的应用,更是大幅度提升了人们获取信息的便捷性。但随之而来的是,人们的阅读习惯也在悄然的发生着改变,越来越依赖于反应快捷、内容丰富的新媒体方式。而传统的纸媒报刊已经渐渐淡出了人们的视野,这也导致了我国党报党刊这种以纸质印刷为载体的主流媒体面临着具大的挑战。面对融媒体时代的到来,面对数字新媒体的“战书”,作为我党执政理论、主张、策略的主要舆论载体而言,必须保持党报党刊的主体地位。因此,当前的主要任务就是结合新媒体的新技术及竞争优势来发展党报党刊,促进其稳定长远发展。

College English Curriculum Reform and Practice Based on Culture Cognitive Analysis From the New Media Prospective

With the increase of international cultural exchange, training and strengthening college students＇ cultural cognitive ability is a burgeoning research subject in today＇s foreign language teaching profession of colleges and universities Cross-cultural communication skills and cultural cognition abilities have become an important measure of the ability of the modem language talents. This paper tries to implement a comprehensive reform of college English curriculum system through an empirical research in order to improve students＇ cultural cognitive abilities and cross-cultural communicative competence and change the non-ideal situation in college English teaching. Its valuable experience can greatly promote language teaching and help other universities reform their college English curriculum.

On the policy of mainstream media to enhance public opinion＇s guide and influence

Under the new situation, news and propaganda work must hold high the banner around the overall situation, serve the people, make reform and innovation, adhere to the correct guidance of public opinion, to improve the ability to guide public opinion, to create a good public opinion environment, to better play and publicize the party＇ s ideas, to promote social justice, to access to social conditions public opinion, to guide social hot spots, to divert the public mood, to improve the important role of public opinion. We should put the improvement of the ability to guide public opinion in a prominent position, conduct in-depth research, and come up with concrete measures to achieve new results. We must adhere to the Party＇ s principles; firmly grasp the correct guidance of public opinion. Guiding correctly public opinion will benefit the country, party and people; guiding media wrong will make damage to China, party and people. To firmly establish political awareness, the overall sense of responsibility, position sense, we should put adhering to the correct orientation in the first place on the news and propaganda work.

USING MULTIMEDIA AND NETWORK TECHNOLOGY TO REFORM COLLEGE ENGLISH TEACHING IN THE TEACHING OF NEW HORIZON COLLEGE ENGLISH

This paper explores the advantages of multimedia and network-based language teaching over traditional approaches and those of New Horizon College English over traditional textbooks and puts forward several suggestions on how to use multimedia and network technology to reform college English teaching in the teaching of New Horizon College English.