Subtitling has a very different role in countries with millions of people speaking their language and in small countries like Slovenia. Considering the fact that dubbing costs ten times as much as subtitling, Slovenia...Subtitling has a very different role in countries with millions of people speaking their language and in small countries like Slovenia. Considering the fact that dubbing costs ten times as much as subtitling, Slovenia has traditionally turned to subtitling in order to present foreign TV and film production to the audiences. The development of subtitling after WWll can be divided into two periods： before and after 1990, for obvious reasons. During the first period that started in the 1950s, the stress was on quality all along, additionally spurned by the development of technology. TV Ljubljana with its group of pro fessional translators was the leading motor of progress in this field. The translators were all college-educated and willing to study new technologies that on the one hand made their work less time-consuming and on the other more prone to direct peer criticism. Computer technology, even though the beginnings now resemble the age of dinosaurs, made a big difference. The University of Ljubljana established a translation department that worked closely with the TV translation department, thus linking theory and practice in the best of possible ways. All the efforts were centred on quality. Democracy, however, gradually transferred the stress onto quantity. The newly-established commercial TV houses started lowering translation fees, encouraging competition not in quality but in lower prices. Globalization brought a few international subtitling firms on the Slovene market, causing a drastic drop in translation fees. The best translators /bund other job opportunities while subtitling done by non-expert translators and inexperienced students can most often be described as ＂anything goes＂. The trouble is that the number of subtitles that a TV viewer reads per year amounts to a book of approximately a thousand pages. That means that bad translations on TV screens influence the quality level of language among the users, especially among young viewers devoted to the consumption of fast food and fast culture. The increasingly popular permissive view of language use at our universities is causing a drop in language standards and norms. It is a vicious circle that will be difficult to break.展开更多
Film, one of the carriers of culture, has a coverall function. As a medium of cultural transmission, it is a way to comprehend foreign cultures and customs. Therefore, the translation of subtitles becoraes a vital imp...Film, one of the carriers of culture, has a coverall function. As a medium of cultural transmission, it is a way to comprehend foreign cultures and customs. Therefore, the translation of subtitles becoraes a vital importance. The paper is intended to analysis main strategies for English film subtitle translation based on main principles, according to the method of analyzing the diversities of various cultures and real examples from movies. ＂translators are required to know well about different cultures and pay more attention to accumulation of usual experiences.展开更多
Fansubbing, short for fan subtitling, is a new form of subtitling done by fans for fans voluntarily and collaboratively to distribute free fansubbed programs. Fansub is a virtual community where fansubbers communicate...Fansubbing, short for fan subtitling, is a new form of subtitling done by fans for fans voluntarily and collaboratively to distribute free fansubbed programs. Fansub is a virtual community where fansubbers communicate only through chatting rooms, forums, MSN or QQ. With the popularity of audiovisual programs on the Intemet, fansubs become well-known for their voluntary fansubbed programs and interesting fansubbing. However, little is known about the operating of this virtual community and the strategies of fansubbing humor. Thus, this dissertation explores the modus operandi of fansubs in China's Mainland, and discusses fansubbing strategies compared with that of mainstream subtitling, with particular emphasis on fansubbed humor in American TV series which are popular with Chinese audiences. Different from the mainstream subtitling which often domesticates the otherness in the foreign culture, fansubbing tends to rewrite and manipulate the translation in a more idiosyncratic and creative way. Fansubbers recreate the humor in an ＂abusive＂ way to explain the cultural difficulties. And their ＂abusive＂ manipulation of translation, especially in humor translation, which helps the audience to overcome the culture barriers, experience the cultural ＂otherness＂ while entertain the humor, has great potential to be adopted by other translators in dealing with translating cultural difficulties.展开更多
Nowadays Chinese have become much more open and willing to welcome and embrace Western culture, and therefore English plays an important role in Chinese pop culture. This paper intends to analyze the role of English i...Nowadays Chinese have become much more open and willing to welcome and embrace Western culture, and therefore English plays an important role in Chinese pop culture. This paper intends to analyze the role of English in Chinese advertisements, movies and TV shows, which are shown in China's Mainland, Taiwan, and Hong Kong. Findings show that English is pervasively used in Chinese commercials in both China's Mainland and Taiwan. Unlike the situations in Taiwan, English is always used in combination with Chinese subtitles in China's Mainland, most international commercials are re-produced to be more applicable to local Chinese communities, and the strategy of advertising is different. In Hong Kong movies, Hong Kong English is used frequently, which gives the evidence that the language mixing behavior is popular in Hong Kong.展开更多
文摘Subtitling has a very different role in countries with millions of people speaking their language and in small countries like Slovenia. Considering the fact that dubbing costs ten times as much as subtitling, Slovenia has traditionally turned to subtitling in order to present foreign TV and film production to the audiences. The development of subtitling after WWll can be divided into two periods： before and after 1990, for obvious reasons. During the first period that started in the 1950s, the stress was on quality all along, additionally spurned by the development of technology. TV Ljubljana with its group of pro fessional translators was the leading motor of progress in this field. The translators were all college-educated and willing to study new technologies that on the one hand made their work less time-consuming and on the other more prone to direct peer criticism. Computer technology, even though the beginnings now resemble the age of dinosaurs, made a big difference. The University of Ljubljana established a translation department that worked closely with the TV translation department, thus linking theory and practice in the best of possible ways. All the efforts were centred on quality. Democracy, however, gradually transferred the stress onto quantity. The newly-established commercial TV houses started lowering translation fees, encouraging competition not in quality but in lower prices. Globalization brought a few international subtitling firms on the Slovene market, causing a drastic drop in translation fees. The best translators /bund other job opportunities while subtitling done by non-expert translators and inexperienced students can most often be described as ＂anything goes＂. The trouble is that the number of subtitles that a TV viewer reads per year amounts to a book of approximately a thousand pages. That means that bad translations on TV screens influence the quality level of language among the users, especially among young viewers devoted to the consumption of fast food and fast culture. The increasingly popular permissive view of language use at our universities is causing a drop in language standards and norms. It is a vicious circle that will be difficult to break.
文摘Film, one of the carriers of culture, has a coverall function. As a medium of cultural transmission, it is a way to comprehend foreign cultures and customs. Therefore, the translation of subtitles becoraes a vital importance. The paper is intended to analysis main strategies for English film subtitle translation based on main principles, according to the method of analyzing the diversities of various cultures and real examples from movies. ＂translators are required to know well about different cultures and pay more attention to accumulation of usual experiences.
文摘Fansubbing, short for fan subtitling, is a new form of subtitling done by fans for fans voluntarily and collaboratively to distribute free fansubbed programs. Fansub is a virtual community where fansubbers communicate only through chatting rooms, forums, MSN or QQ. With the popularity of audiovisual programs on the Intemet, fansubs become well-known for their voluntary fansubbed programs and interesting fansubbing. However, little is known about the operating of this virtual community and the strategies of fansubbing humor. Thus, this dissertation explores the modus operandi of fansubs in China's Mainland, and discusses fansubbing strategies compared with that of mainstream subtitling, with particular emphasis on fansubbed humor in American TV series which are popular with Chinese audiences. Different from the mainstream subtitling which often domesticates the otherness in the foreign culture, fansubbing tends to rewrite and manipulate the translation in a more idiosyncratic and creative way. Fansubbers recreate the humor in an ＂abusive＂ way to explain the cultural difficulties. And their ＂abusive＂ manipulation of translation, especially in humor translation, which helps the audience to overcome the culture barriers, experience the cultural ＂otherness＂ while entertain the humor, has great potential to be adopted by other translators in dealing with translating cultural difficulties.
文摘Nowadays Chinese have become much more open and willing to welcome and embrace Western culture, and therefore English plays an important role in Chinese pop culture. This paper intends to analyze the role of English in Chinese advertisements, movies and TV shows, which are shown in China's Mainland, Taiwan, and Hong Kong. Findings show that English is pervasively used in Chinese commercials in both China's Mainland and Taiwan. Unlike the situations in Taiwan, English is always used in combination with Chinese subtitles in China's Mainland, most international commercials are re-produced to be more applicable to local Chinese communities, and the strategy of advertising is different. In Hong Kong movies, Hong Kong English is used frequently, which gives the evidence that the language mixing behavior is popular in Hong Kong.
