The characteristic of enterprise competitiveness is different between different life cycle stages. In this paper we surveyed the enterprise competitiveness＇s differences in various stages of the life cycle and the ev...The characteristic of enterprise competitiveness is different between different life cycle stages. In this paper we surveyed the enterprise competitiveness＇s differences in various stages of the life cycle and the evolution model of three aspects of enterprise com- petitiveness as resource, capability and dynamic capability by questionnaire survey. The result shows that there are significant differences between different life cycle stages of en- terprise competitiveness in China. The enterprise competitiveness is stronger and stronger during the periods from the enterprise＇s birth to maturity, while in the enterprise＇s recession period the competitiveness becomes much weaker. The competitiveness＇s constitutive features in each stage are as follows： in the enterprise＇s born stage the enterprise is lack of resources and its competition mainly relies on the ability; in the enterprise＇s growth stage the enterprise＇s resources become richer and are as important as enterprise＇s ability in the constitution of enterprise competitiveness; in the maturity stage the enterprise＇s people, money and material resources all become very rich but the role of capability in enterprise competitiveness begins to decrease; in the enterprise＇s recession stage the en- terprise resources begin to exhaust, and the enterprise＇s competitiveness returns to rely on capability, and in this period the enterprise＇s learning ability, innovation ability and dynamic mechanisms perform worst, which will affect the enterprise＇s revival and lead to the ultimate death of enterprise. These conclusions have great value for reference to the enterprise＇s competitive strategy making for different life cycle stages.展开更多
文摘The characteristic of enterprise competitiveness is different between different life cycle stages. In this paper we surveyed the enterprise competitiveness＇s differences in various stages of the life cycle and the evolution model of three aspects of enterprise com- petitiveness as resource, capability and dynamic capability by questionnaire survey. The result shows that there are significant differences between different life cycle stages of en- terprise competitiveness in China. The enterprise competitiveness is stronger and stronger during the periods from the enterprise＇s birth to maturity, while in the enterprise＇s recession period the competitiveness becomes much weaker. The competitiveness＇s constitutive features in each stage are as follows： in the enterprise＇s born stage the enterprise is lack of resources and its competition mainly relies on the ability; in the enterprise＇s growth stage the enterprise＇s resources become richer and are as important as enterprise＇s ability in the constitution of enterprise competitiveness; in the maturity stage the enterprise＇s people, money and material resources all become very rich but the role of capability in enterprise competitiveness begins to decrease; in the enterprise＇s recession stage the en- terprise resources begin to exhaust, and the enterprise＇s competitiveness returns to rely on capability, and in this period the enterprise＇s learning ability, innovation ability and dynamic mechanisms perform worst, which will affect the enterprise＇s revival and lead to the ultimate death of enterprise. These conclusions have great value for reference to the enterprise＇s competitive strategy making for different life cycle stages.
