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学校媒体与学生受众错位对策研究——以榆林学院为例
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作者 尚莹 《榆林学院学报》 2014年第5期105-107,共3页
现代媒体的快速发展带来学校媒体行为的勃兴渐长和日益丰富。学校媒体生态也在媒体融合的大背景下发生着改变。当下榆林学院各类基于网络的新媒体不断涌现,使传播的维度、广度和深度在不同程度上都有扩展;但媒体的层出不群,并没有有效... 现代媒体的快速发展带来学校媒体行为的勃兴渐长和日益丰富。学校媒体生态也在媒体融合的大背景下发生着改变。当下榆林学院各类基于网络的新媒体不断涌现,使传播的维度、广度和深度在不同程度上都有扩展;但媒体的层出不群,并没有有效提高学生受众的满意度,学校媒体和学生受众貌合神离的局面依然存在。因此,如何有效运用学校媒体为学生受众服务,就成了我们当前应该深入思考的问题。拓展信息,深度报道、优化报道、特色报道及其建立校院媒体与学生受众互动平台等等,不失为解决错位良策。 展开更多
关键词 榆林学院 学校媒体 学生受众 错位 对策
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学校选择型学生媒体管理的问题与对策 被引量:2
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作者 邓喆 《现代教育科学(高教研究)》 2012年第5期105-107,共3页
学校选择型学生媒体,作为学校"授权的"、"官方的"信息传播平台,肩负着代表学校管理、教育、引导学生的职责,其发展和运作值得高校工作者关注。但是,学校选择型学生媒体同样面临着人才管理的难题,这主要是由于管理... 学校选择型学生媒体,作为学校"授权的"、"官方的"信息传播平台,肩负着代表学校管理、教育、引导学生的职责,其发展和运作值得高校工作者关注。但是,学校选择型学生媒体同样面临着人才管理的难题,这主要是由于管理者对这种组织形态的认识不清造成的。本文通过厘清学校选择性学生媒体的概念,分析其特点和管理困难,为改善组织的人力管理提供参考。 展开更多
关键词 学校选择型学生媒体 学生组织 人力管理
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大学校园媒体的思想政治教育功能探究 被引量:1
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作者 李守香 《湖北函授大学学报》 2015年第20期47-48,共2页
本文对大学校园媒体的概念和特点进行了说明,阐述了大学校园媒体在思想政治教育工作中的功能和作用,并就如何更好地发挥大学校园媒体在思想政治教育中的功能这一问题提出了几点有效的措施,对今后相关工作和研究的开展都具有一定借鉴意义。
关键词 学校媒体 思想政治教育 功能和作用
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新时代大学校园媒体记者队伍建设及文化养成
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作者 林美貌 雷媛媛 《福建广播电视大学学报》 2018年第5期65-68,共4页
大学校园媒体记者在高校意识形态宣传工作和校园文化养成中发挥着重要作用。新时代背景下,校园媒体记者队伍建设面临诸多挑战,要充分打破队伍建设"壁垒",顺应时代发展脉搏,构建校园媒体记者的培育体系,探索校园媒体记者队伍... 大学校园媒体记者在高校意识形态宣传工作和校园文化养成中发挥着重要作用。新时代背景下,校园媒体记者队伍建设面临诸多挑战,要充分打破队伍建设"壁垒",顺应时代发展脉搏,构建校园媒体记者的培育体系,探索校园媒体记者队伍文化养成的有效路径,方能应对高校新闻宣传工作面临的新态势、新挑战、新格局。 展开更多
关键词 新时代 学校媒体记者 培育体系 文化养成
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English Multimedia Teaching Development Status and Countermeasures 被引量:1
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作者 Hong Jiang 《International Journal of Technology Management》 2013年第4期24-26,共3页
Classroom instruction is mainly the form of implementation of quality education in schools, the main venue of the teachers and students bilateral activities. The students in school spent most of their time in the clas... Classroom instruction is mainly the form of implementation of quality education in schools, the main venue of the teachers and students bilateral activities. The students in school spent most of their time in the classroom teaching. Therefore, it is the main front of the school education and students healthy growth. Instead of traditional classroom teaching in the new curriculum reform today, it is the learning being full of joy, independent, cooperate, and exploratory ways of learning, experience of the joy of success, positive evaluation to the diversification students. Vigorous and harmonious classroom learning atmosphere stimulates the students to actively participate in classroom, explore, and apply knowledge to solve problems. In this case, students can gain self-esteem, self-confidence, and self-belief, the courage to cynically express them and to express their unique insight. Therefore, a harmonious classroom teaching can benefit for students. 展开更多
关键词 English Multimedia Teaching. Cotmtermeasures. Modem educational technology
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Analysis on the Application of Campus Catchword Variation to Guiding the Teaching and Leaming of College English from the Perspective of Memetics
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作者 ZHANG Qiao WU Ying 《International Journal of Technology Management》 2015年第12期36-38,共3页
Along with the development of new media such as film and television, the phenomenon of language variation has sprung up in the world. The variation of campus catchwords not only meets the demand of college students, a... Along with the development of new media such as film and television, the phenomenon of language variation has sprung up in the world. The variation of campus catchwords not only meets the demand of college students, and also expands with a great influence to the development of the modern Chinese language. In this paper, the application of campus catchword variation to guiding the teaching and learning of college English from the perspective of memetics is discussed and also the related reasons are analyzed. 展开更多
关键词 MEMETICS the Variation of Catch Words College English
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The Applied Research on Multimedia Technology in College Teaching
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作者 YaoFeng Miao Yuan Zhou 《International Journal of Technology Management》 2013年第6期56-58,共3页
Elaborated the multimedia technologies in the teaching characteristic, definitely multimedia technical superiority at the same time, the union managed by the people university have used the question which in the multi... Elaborated the multimedia technologies in the teaching characteristic, definitely multimedia technical superiority at the same time, the union managed by the people university have used the question which in the multimedia technologies appears to propose some improvement method as well as in the multimedia technologies the question which should pay attention in the teaching. Proposed in the modem education media, the teacher reasonably chooses and utilizes the science teaching process through the teaching design which multimedia technical and the traditional teaching method organic synthesis forms, all played to the curriculum and the teaching method reform the positive role. The science uses the multimedia technologies, may avoid the multimedia technologies in classroom instruction application some erroneous zones, the realization teaching effect optimization. 展开更多
关键词 Multimedia technologies Managed by the people university Teaching effect
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