This paper is part of a continuing research stream dealing with organizational behavior and performance in higher education, specifically within AACSB-Intemational business schools. Using responses to a national surve...This paper is part of a continuing research stream dealing with organizational behavior and performance in higher education, specifically within AACSB-Intemational business schools. Using responses to a national survey sent to AACSB-International members schools located in the United States, we report market orientation levels toward students, parents of students, and employers of students as well as levels of organizational performance reported by accounting department chairpersons, business school deans, and academic vice-presidents. Theory and empirical research suggest that higher levels of market orientation result in higher levels of organizational performance. Comparisons of the various input scores for each customer group （students, parents of students, and employers of students） submitted by the survey respondents are made against a benchmark established for businesses in the marketing literature and then scores are compared by administrative groups against one another. Finally, regression analysis is used to determine if the reported levels of organizational performance are impacted by the levels of reported market orientation. Altogether, 101 accounting department chairpersons, 130 business school deans, and 110 academic vice-presidents responded. The paper presents details of the research process, findings, statistical inferences, and discusses the implications of the research for schools of business and academic accounting departments.展开更多
The market competition is more and more complicated and the employment situation is more severe, which makes innovation and entrepreneurship ability become the way of survival of university students. How to cultivate ...The market competition is more and more complicated and the employment situation is more severe, which makes innovation and entrepreneurship ability become the way of survival of university students. How to cultivate entrepreneurial competence for colleges and universities is worth of caring and considering. The paper researches the cultivation of entrepreneurial competence of vocational college students and proposes the opinions to improve the entrepreneurial competence of Vocational college students.展开更多
This article presents the results of empirical research with freelance journalists from the city of Sao Paulo, involving quantitative and qualitative research methods and the theoretical-methodological from the Recept...This article presents the results of empirical research with freelance journalists from the city of Sao Paulo, involving quantitative and qualitative research methods and the theoretical-methodological from the Reception Studies and Ergology. It is a theoretical and empirical approach, whose developments have been used by the Communication and Work Research Group of Communications and Arts School--University of SAo Paulo, Brazil. The reception from the world of work shows how changes in the labor act concretely in daily life subjectively and how they manifest in the sphere of cultural consumption. The research shows how, from the reception, the journalists reveal from which place they talk about the world, the society, and their own work. The reception is revealed as the moment par excellence ＂to talk about work＂. When talking about the other＇s work, the journalists are confronted with their own work and reveal, in their discourse, values and dramas of real activity of communication and work.展开更多
The author examines the differentiation of self-identity, school treatment, and academic struggle between two Asian American students in U.S. Midwest urban school environments. Using an interview study, the author foc...The author examines the differentiation of self-identity, school treatment, and academic struggle between two Asian American students in U.S. Midwest urban school environments. Using an interview study, the author focuses on understanding the students＇ perspectives in relation to the label of model minority. The purpose of the study is to investigate how social, academic, and economic factors affect these students, including different outcomes in terms of school achievement and self-identity formation. The findings aim to help urban educators approach complex factors regarding minority students＇ educational opportunities. Comprehensive results identified that： （1） The concept of model minority significantly affects Asian American students at all levels of daily life; （2） Urban schools continue reinforcing social reproduction and producing perceptions based on socioeconomic background and intersectional discrimination; （3） The evidence in the study shows that school environments do not aid students in valuing their cultural capital; （4） Students from different social classes present different linguistic and behavioral patterns; and （5） Social stratification significantly influences students＇ perspectives in response to the Asian stereotype, self-identity, and racial hierarchy in school and society.展开更多
In college physical education, swimming elective course is one of the important contents of college physical education. By analyzing the current situation of the college swimming elective course in Chengdu city, the a...In college physical education, swimming elective course is one of the important contents of college physical education. By analyzing the current situation of the college swimming elective course in Chengdu city, the author of this article found that the characteristics of the elective courses of the college students are that the elective courses are diversified, showing the non competitive characteristics. And the author analyzes the characteristics of the swimming elective course, how to better combine with the implementation, and further discusses how to further carry on the reform of the PE teaching, and construct the elective course of the type of the sports club teaching mode. Using the questionnaire survey, the mathematical statistics and other methods, the author analyzes and researches on the status of the teaching of the swimming elective course in 7 universities in Chengdu. The results show that in the current teaching of the swimming elective course, there are some problems existing in the setting of the teaching goals and the curriculum contents, the present situation of the teams of teachers, the guarantee of the teaching materials and the teaching evaluation and other aspects. Aiming at these problems, the author puts forward the reasonable suggestions and the countermeasures, to make the teaching of the swimming elective course more perfect, and also to provide referential significance for the teaching reform of the swimming elective course in the colleges and universities in Chengdu.展开更多
The article interested in the universities in the global market. Author briefly describes the situation of the many universities of the point of view of education, research, orientation, system of financing and manage...The article interested in the universities in the global market. Author briefly describes the situation of the many universities of the point of view of education, research, orientation, system of financing and management of the universities. The whole article is based on the author＇s practical experiences. The research objective was to determine how the professional community is looking at private universities and state universities. It was based on the opinion of the quality of graduates and the number of academic staff who are working at state universities These academics have mostly negative view of private universities as well as the knowledge of graduates of these private schools. However, the opinion ofstaffin practice, especially managers in manufacturing companies, trading companies, companies selling services, as well as senior officials in government, are not so negative. By contrast in certain areas such as marketing, business, management, Information and Communication Technology etc., was rather neutral or positive. The politicians were interested about these information with regard to educational reform （reform of universities is still not actual--note the author） and the expected necessary cuts of spending to higher education from the state budget. Unfortunately, the research project due to political changes in 2009 was not completed and obtained only partial results. Despite of this fact the author decided to process the article below Opinions on the topic of public vs. private univeristies were mainly obtained informally from experts from academic area （both public and private）, managers, various specialists, but also from the students themselves. In conclusion man can say that the demand for people who are able to quickly demonstrate their knowledge in practice is still stronger. The title becomes second-rate （unfortunately not quite in the public and state administration）. Very strong demand is the active practice of communication in English （it fulfilles especially private universities） Graduates of technical universities in the classical fields are sought less in the labor market. Very high pressure is developed by state universities to private. This implies a lack of professors and associate professors who can work in full time at private universities which are more flexible and better adapt to labor market requirements. Stronger position have private universities that are in any way connected with foreign partners from developed countries展开更多
文摘This paper is part of a continuing research stream dealing with organizational behavior and performance in higher education, specifically within AACSB-Intemational business schools. Using responses to a national survey sent to AACSB-International members schools located in the United States, we report market orientation levels toward students, parents of students, and employers of students as well as levels of organizational performance reported by accounting department chairpersons, business school deans, and academic vice-presidents. Theory and empirical research suggest that higher levels of market orientation result in higher levels of organizational performance. Comparisons of the various input scores for each customer group （students, parents of students, and employers of students） submitted by the survey respondents are made against a benchmark established for businesses in the marketing literature and then scores are compared by administrative groups against one another. Finally, regression analysis is used to determine if the reported levels of organizational performance are impacted by the levels of reported market orientation. Altogether, 101 accounting department chairpersons, 130 business school deans, and 110 academic vice-presidents responded. The paper presents details of the research process, findings, statistical inferences, and discusses the implications of the research for schools of business and academic accounting departments.
文摘The market competition is more and more complicated and the employment situation is more severe, which makes innovation and entrepreneurship ability become the way of survival of university students. How to cultivate entrepreneurial competence for colleges and universities is worth of caring and considering. The paper researches the cultivation of entrepreneurial competence of vocational college students and proposes the opinions to improve the entrepreneurial competence of Vocational college students.
文摘This article presents the results of empirical research with freelance journalists from the city of Sao Paulo, involving quantitative and qualitative research methods and the theoretical-methodological from the Reception Studies and Ergology. It is a theoretical and empirical approach, whose developments have been used by the Communication and Work Research Group of Communications and Arts School--University of SAo Paulo, Brazil. The reception from the world of work shows how changes in the labor act concretely in daily life subjectively and how they manifest in the sphere of cultural consumption. The research shows how, from the reception, the journalists reveal from which place they talk about the world, the society, and their own work. The reception is revealed as the moment par excellence ＂to talk about work＂. When talking about the other＇s work, the journalists are confronted with their own work and reveal, in their discourse, values and dramas of real activity of communication and work.
文摘The author examines the differentiation of self-identity, school treatment, and academic struggle between two Asian American students in U.S. Midwest urban school environments. Using an interview study, the author focuses on understanding the students＇ perspectives in relation to the label of model minority. The purpose of the study is to investigate how social, academic, and economic factors affect these students, including different outcomes in terms of school achievement and self-identity formation. The findings aim to help urban educators approach complex factors regarding minority students＇ educational opportunities. Comprehensive results identified that： （1） The concept of model minority significantly affects Asian American students at all levels of daily life; （2） Urban schools continue reinforcing social reproduction and producing perceptions based on socioeconomic background and intersectional discrimination; （3） The evidence in the study shows that school environments do not aid students in valuing their cultural capital; （4） Students from different social classes present different linguistic and behavioral patterns; and （5） Social stratification significantly influences students＇ perspectives in response to the Asian stereotype, self-identity, and racial hierarchy in school and society.
文摘In college physical education, swimming elective course is one of the important contents of college physical education. By analyzing the current situation of the college swimming elective course in Chengdu city, the author of this article found that the characteristics of the elective courses of the college students are that the elective courses are diversified, showing the non competitive characteristics. And the author analyzes the characteristics of the swimming elective course, how to better combine with the implementation, and further discusses how to further carry on the reform of the PE teaching, and construct the elective course of the type of the sports club teaching mode. Using the questionnaire survey, the mathematical statistics and other methods, the author analyzes and researches on the status of the teaching of the swimming elective course in 7 universities in Chengdu. The results show that in the current teaching of the swimming elective course, there are some problems existing in the setting of the teaching goals and the curriculum contents, the present situation of the teams of teachers, the guarantee of the teaching materials and the teaching evaluation and other aspects. Aiming at these problems, the author puts forward the reasonable suggestions and the countermeasures, to make the teaching of the swimming elective course more perfect, and also to provide referential significance for the teaching reform of the swimming elective course in the colleges and universities in Chengdu.
文摘The article interested in the universities in the global market. Author briefly describes the situation of the many universities of the point of view of education, research, orientation, system of financing and management of the universities. The whole article is based on the author＇s practical experiences. The research objective was to determine how the professional community is looking at private universities and state universities. It was based on the opinion of the quality of graduates and the number of academic staff who are working at state universities These academics have mostly negative view of private universities as well as the knowledge of graduates of these private schools. However, the opinion ofstaffin practice, especially managers in manufacturing companies, trading companies, companies selling services, as well as senior officials in government, are not so negative. By contrast in certain areas such as marketing, business, management, Information and Communication Technology etc., was rather neutral or positive. The politicians were interested about these information with regard to educational reform （reform of universities is still not actual--note the author） and the expected necessary cuts of spending to higher education from the state budget. Unfortunately, the research project due to political changes in 2009 was not completed and obtained only partial results. Despite of this fact the author decided to process the article below Opinions on the topic of public vs. private univeristies were mainly obtained informally from experts from academic area （both public and private）, managers, various specialists, but also from the students themselves. In conclusion man can say that the demand for people who are able to quickly demonstrate their knowledge in practice is still stronger. The title becomes second-rate （unfortunately not quite in the public and state administration）. Very strong demand is the active practice of communication in English （it fulfilles especially private universities） Graduates of technical universities in the classical fields are sought less in the labor market. Very high pressure is developed by state universities to private. This implies a lack of professors and associate professors who can work in full time at private universities which are more flexible and better adapt to labor market requirements. Stronger position have private universities that are in any way connected with foreign partners from developed countries
