关于市场营销学翻转课堂教学模式构建探讨

在当前我国教育体系的不断发展下,传统教学模式已经无法满足时代发展的要求,积极采取全新的教学策略成为了提高教学质量与效率的关键所在.翻转课堂作为当前较为新颖的教学方式,主要是利用课前自主学习、课中探究学习、课后反思学习的程序对教学模式加以创新变革,其中在市场营销学中应用翻转课堂教学模式效果明显,意义重大,可有效提高学生的自主学习、团结协作能力,并且能够优化教学设计,加强课程资源建设等等.故此在本文中主要分析了翻转课堂教学的理论,对市场营销学翻转课堂教学设计加以研究,提出几点教学的有效对策,以此满足市场营销学的教学需求,推动大专院校的可持续发展与进步.

法医物证学翻转课堂教学设计与效果分析

本文选取法医物证学的两个章节进行翻转课堂教学,与传统教学效果进行分析比较,发现采用翻转课堂教学班级的两个章节的成绩优于传统教学班级,且在提高学生的综合能力方面胜于传统教学模式。翻转课堂教学模式对教师提出了更高的要求,课前对课程内容的选择及教学设计对于教学效果及学生能力培养至关重要。

基于UMU平台的翻转课堂在病原生物学与免疫学教学中的应用——以“乙型肝炎”为例

目的探讨基于UMU平台的翻转课堂在病原生物学与免疫学教学中的应用效果,为该课程教学模式改革提供参考。方法选取2018级高职助产专业学生作为研究对象,在“乙型肝炎”章节进行基于UMU平台的翻转课堂教学实践,同时采用问卷调查的方式了解学生对该教学模式的评价。结果学生非常认可该教学模式,并对其教学效果给予较高评价。结论基于UMU平台的翻转课堂在病原生物学与免疫学教学中的应用,能够调动学生学习兴趣,提高学生自主学习能力与教学效果,值得推广。

Minimizing Distance Using Just-in-Time Teaching and Flipped Classroom

JiTT （Just-in-Time Teaching） and flipped classroom are two innovations in academia where high-tech and no-tech resources are blended to encourage more interaction and creativity among students. These two methods also help minimize the dependency on face-to-face lecture and make the class time more creative and effective. This study is the very first attempt of implementing these strategies in Bangladesh. It explores the prospect of JiTT and flipped classroom at tertiary level in Bangladesh. In the first part of this paper, recent studies on JiTT and flipped classroom are discussed to shed light on their effectiveness and problems. The latter part explains the data and research findings. Before collecting the data, JiTT and flipped classroom were used with 33 students of undergraduate level who were students of＂ELT Methodology＂ course. After the implementation of the methods, a questionnaire survey was conducted to collect data regarding their response to these two methods. The study reveals that JiTT and flipped classroom help cover more topics in a short time while enhancing students＇ interaction and participation. They make students come to the class prepared and reflect on their learning. Teachers can understand students need better and provide required feedback. The overall interaction among students and teachers can be improved using JiTT and flipped classroom since everyone is clear about each other＇s existing knowledge and learning objectives.

SWOT Analysis on Flipped Classroom Based on Chinese Setting

The flipped classroom as a new teaching mode has provided a new thought for the development of teaching and learning. This paper first introduces the concept and features of flipped classrooms, and then compares some typical cases of flipped classrooms at home and abroad. Based on this, this paper introduces the business analysis method --SWOT analysis, to analyzes the strengths and weaknesses as well as the opportunities and threats of flipped classroom application in China. In addition, enlightenment on the application of flipped classroom in theory and teaching practice are provided in the final part of the paper.

The Process of Personalized Learning Based on Flipped Classroom

The new teaching mode of flipped classroom plays an important role in college English teaching reform in China. Personalized learning can be realized by flipped classroom. Firstly, selection and production of the teaching content before class is very important. Secondly, the organization of teaching activities in class should be well prepared. At last, the realization of combining personalized evaluation and integrity evaluation system is a vital issue for teachers to consider.

The Practice of ＂Flipped classroom＂ in the Reading and Writing Course of College English

The reform of college English should focus on the ways to improve the practicing ability. This ability should be based on the improvement of students, which is the fundamental aim of reform on the college English. In order to cope with this problem, ＂flipped classroom＂has many advantages. By Giving definitions to the ＂flipped classroom＂, this dissertation analyzed the differences between the regular class and the ＂flipped classroom＂ and carried out a new way to improve the reading and writing course： we can take advantage of multimedia and new internet technology.

The advantages of apply flipped classroom teaching in high school Chemistry Teaching

Flipped classroom teaching is a new teaching mode introduced from the United States. The reason why it is defined so is because of it overturn the traditional teaching procedure ＂classroom information impartation - knowledge internalization after class,＂ and at the same time, it also transforms every elements of teaching. For chemistry, which is a very practical course, the introduction of the new teaching mode is an opportunity and also a challenge for us, we need to study carefully and keep trying.

The Flip Mode of Preliminary Mooc Based College English Classroom

This study was based on self-report of a MOOC school-based college English classroom teaching practice flip. Firstly, it is based on the analysis of the typical characteristics of MOOC leveraging MOOC college English courses on the basis of the next report on the concrete practice of school-based college English MOOC construction and flipped classroom teaching. Quantitative and qualitative data on learner feedback in the survey analysis shows that based MOOC flip mode is suitable for classroom teaching college English teaching, MOOC and flipped classroom have been highly recognized by students, which gives full play to both collaborative IT and foreign language teaching the depth of integration of blended learning potential.

Effectiveness Analysis of Flipped Classroom on Business English Teaching under Multimedia Network Environment

In the era of rapid technological development, business English teaching methods are in the development and changes and multimedia network technology gradually appeared. It has brought great convenience to business English teaching.This paper starts from the feasibility and necessity of multimedia network teaching in Business English to discuss the advantages of multimedia network Teaching Business English. Finally, it is to put forward multimedia network teaching mode, to provide practical recommendations for the majority of business English teacher during the multimedia network teaching.

The Design and Application of the Flipped Classroom Model in English Viewing, Listening and Speaking

In this paper, we put forward a new teaching model of flipped classroom applied to English Viewing, Listening and Speaking with the combination of features of this course and college students＇ learning characteristics. Based on the proposed model, we set up and implement the instructional plans. In the teaching practice, we verify and analyze the effect of this teaching model. The practice has proved that the teaching model based on flipped classroom has a positive effect to improve students＇ capability of listening and speaking and their initiative in learning.

The role repositioning of teacher and student in the process of knowledge internalization under flipped classroom

Flipped classroom model led to the transformation of university teachers＇ teaching role. From the perspective of the sociology of knowledge, the teacher professional development is a process of transformation of the role of teachers, and role transformation and the way of actors involved in the knowledge are associated. Participating in knowledge in different ways, role types are also different. Thus, changing the way ofparticipating in knowledge is the basic way to participate in the transformation of the role. Classification of roles is not the classification ofhumans.A social may might play many roles of many types in his life andmay have the function of a variety of roles at the same time. Meanwhile, it can be transferred between characters, especially in the case of depending on the same knowledge system.As long as the ways of involvement are different,the functions and types of roles are also different. University teachers are those who play a variety of roles of knowledge and society, some being the teaching teachers of organization and dissemination of knowledge, some being scientific and teaching teachers who focus on organizing and disseminating knowledge as well as knowledge creation, and knowledge creation and heavy teacher teaching and research, while others are knowledge creation based research teachers. In the field of the sociology of knowledge, university teachers should be scientific teaching roles depending on a deep knowledge and participating in knowledge in a variety of ways. From the perspective of the sociology of knowledge, according to Eph · Znaniecki＇ s role classification, university teachers participate in knowledge in three ways： teaching, learning and researching. Teaching, learning and researching are relative but different ways of participating in knowledge. State they are relative because itshows teaching can promote learning, learning can promote researching, researching can also promote learning and teaching. The homochromous interaction of teaching, leaming and researching, knowledge is in constant state of development and generation.

Motivation in a Flipped Classroom, a Case Study of Teaching Oral English in a Vocational College in China's Mainland

This action research explores the use of the flipped classroom approach in an English speaking class with 25 students at intermediate level in a vocational college in China's Mainland. It aims at motivating English learners and helping them develop communicative language skills more effectively and efficiently. Both qualitative and quantitative methods are adopted to analyze the data collected through interviews, teaching logs, as well as anonymous questionnaires and a summative assessment. Results show that the flipped classroom approach does stimulate students to invest more time and effort prior to instruction and during class learners do participate in communicative language exercises more enthusiastically. As a result, conceivable progress has been made in learners＇ performance. Possible recommendations of incorporating periodic rotation within the class, adding certain teacher-led instruction, and informal evaluation with group members, are raised at the end of the paper to help further improve the teaching/learning outcome of the flipped classroom approach.

The use of Flipped classroom in adult English education

flipped classroom as a new form of teaching, has became popular worldwide. ＂Flipped classroom＂ , from Salman Khan, is an occasional teaching method, after Khan and others＇ promotion and testing for the significance of today＇ s flipped classroom. Compared with the traditional teaching, it has broken through the traditional classroom limitation, reconstruction teaching structure reflects the advantages of the new teaching ideas. While flipping the classroom includes the implementation of pre-class design, well-made video and other aspects, but the most critical elements of it are still teachers. Teachers should establish a new teaching philosophy, and constantly improve the ability to implement flipped classroom, put emphasis on students＇ learning skills. On this basis, the article also rose that in flipped classroom teachers should pay attention to the role of teachers, they need information technology support, cause changes in teaching evaluation and promote the integration of high-quality teaching resources sharing and other aspects. The adult of non-English majors generally have poor English skills, but because of different age, memory, social experience, taking what teaching methods, and doing what teaching activities to achieve the teaching content and the expected effects of prescribed syllabus is an important issue in front of us, the author in view of the current situation, uses the existing conditions, and takes the teaching methods to help adult students improve their English communication skills, to meet the needs of the 21st century.