随着数字技术、文化和旅游产业的深度融合,景区为提升游客吸引力,已将剧本游这一新兴文娱形式融入数字文旅深度融合的实践中。然而,当前面临的核心挑战在于如何确保剧本创作的品质与创新性。本文以定制剧本游实践数字城乡文旅融合的研...随着数字技术、文化和旅游产业的深度融合,景区为提升游客吸引力,已将剧本游这一新兴文娱形式融入数字文旅深度融合的实践中。然而,当前面临的核心挑战在于如何确保剧本创作的品质与创新性。本文以定制剧本游实践数字城乡文旅融合的研究为例,经调研发现:游客对于剧本创作质量、剧本创意、情节内容、互动方式等关注点呈现多样化,进而提出在定制剧本创作过程中,应充分考虑不同消费群体的特性,结合当地特色文化元素,打造具有独特魅力的优质剧本,以增强游客的沉浸式体验。此举旨在构建“以文养文、以文兴文”的良性行业循环,进而推动文化旅游业的蓬勃发展,为景区经济效益的提升注入新动力。With the deep integration of digital technology, culture and tourism industry, the scenic spot has integrated the emerging form of script tour into the deep integration of digital cultural tourism in order to enhance the attraction of tourists. However, the core challenge is how to ensure the quality and innovation of script writing. This paper takes the research on the digital urban and rural cultural and tourism integration in the practice of customized script tour as an example. The research found that tourists for the script writing quality, script creative ideas, plot content, interactive way and other concerns were diversified, and proposed in the process of custom script writing. The characteristics of different consumer groups should be give fully considered, combined with local cultural elements, to create a high-quality script with a unique charm, in order to enhance the immersive experience of tourists. This move aims to build a virtuous industry cycle of “nourishing the literature with literature and revitalizing the literature with literature”, and then promote the vigorous development of cultural tourism, and inject new impetus into the improvement of the economic benefits of the scenic spot.展开更多
文摘随着数字技术、文化和旅游产业的深度融合,景区为提升游客吸引力,已将剧本游这一新兴文娱形式融入数字文旅深度融合的实践中。然而,当前面临的核心挑战在于如何确保剧本创作的品质与创新性。本文以定制剧本游实践数字城乡文旅融合的研究为例,经调研发现:游客对于剧本创作质量、剧本创意、情节内容、互动方式等关注点呈现多样化,进而提出在定制剧本创作过程中,应充分考虑不同消费群体的特性,结合当地特色文化元素,打造具有独特魅力的优质剧本,以增强游客的沉浸式体验。此举旨在构建“以文养文、以文兴文”的良性行业循环,进而推动文化旅游业的蓬勃发展,为景区经济效益的提升注入新动力。With the deep integration of digital technology, culture and tourism industry, the scenic spot has integrated the emerging form of script tour into the deep integration of digital cultural tourism in order to enhance the attraction of tourists. However, the core challenge is how to ensure the quality and innovation of script writing. This paper takes the research on the digital urban and rural cultural and tourism integration in the practice of customized script tour as an example. The research found that tourists for the script writing quality, script creative ideas, plot content, interactive way and other concerns were diversified, and proposed in the process of custom script writing. The characteristics of different consumer groups should be give fully considered, combined with local cultural elements, to create a high-quality script with a unique charm, in order to enhance the immersive experience of tourists. This move aims to build a virtuous industry cycle of “nourishing the literature with literature and revitalizing the literature with literature”, and then promote the vigorous development of cultural tourism, and inject new impetus into the improvement of the economic benefits of the scenic spot.
