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基于社会交换与价值理论的顾客定制动机研究
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作者 张隐 张荣耀 《特区经济》 北大核心 2009年第8期292-293,共2页
与厂商定制成本一样,顾客定制动机也是厂商成功实施大量定制的重要影响因素。然而现有的大多文献只从某些方面对顾客定制动机进行阐述。本文基于霍曼斯社会交换理论与顾客感知价值理论,结合当前定制管理的研究成果,提出了顾客定制动机... 与厂商定制成本一样,顾客定制动机也是厂商成功实施大量定制的重要影响因素。然而现有的大多文献只从某些方面对顾客定制动机进行阐述。本文基于霍曼斯社会交换理论与顾客感知价值理论,结合当前定制管理的研究成果,提出了顾客定制动机理论方程。之后深入分析了牺牲缺口与顾客敏感程度,并在此基础上绘制出顾客定制动机曲线。 展开更多
关键词 定制动机 垂直差异化 水平差异化 定制风险
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Association betweenITGA2 C807T polymorphism and gastric cancer risk 被引量:7
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作者 Jie Chen Nan-Nan Liu +7 位作者 Jia-Qi Li Li Yang Ying Zeng Xiao-Mei Zhao Lin-Lin Xu Xuan Luo Bin Wang Xue-Rong Wang 《World Journal of Gastroenterology》 SCIE CAS CSCD 2011年第23期2860-2866,共7页
AIM: To evaluate the impact of the ITGA2 gene polymorphism on gastric cancer risk. METHODS: A hospital-based case-control study was conducted, including 307 gastric cancer patients and 307 age- and gender-matched co... AIM: To evaluate the impact of the ITGA2 gene polymorphism on gastric cancer risk. METHODS: A hospital-based case-control study was conducted, including 307 gastric cancer patients and 307 age- and gender-matched control subjects. The genotypes were identified by polymerase chain reaction-restriction fragment length polymorphism assay. RESULTS: The frequencies of the wild and variant genotypes in cases were significantly different from those of controls (P = 0.019). Compared with individuals with the wild genotype CC, subjects with the variant genotypes (CT + IT) had a significantly higher risk of gastric cancer (adjusted odds ratio = 1.57, 95% CI = 1.13-2.17, P = 0.007). In stratified analyses, the elevated gastric cancer risk was especially evident in older individuals aged 〉 58 years, nonsmokers and rural subjects. Further analyses revealed that the variant genotypes were associated with poor tumor differentiation and adjacent organ invasion in the sub-analysis of gastric cancer patients. CONCLUSION: The ITGA2 gene C807T polymorphism may be associated with an increased risk of gastric cancer, differentiation and invasion of gastric cancer. 展开更多
关键词 Gastric cancer INTEGRIN ITGA2 Polymor-phism GENOTYPE
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Is This Development and Freedom? Managing Sex Risk Behaviour in the Era of HIV and AIDS at a University in South Africa
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作者 Rosemary Chimbala-Kalenga Jonathan Makuwira 《Management Studies》 2016年第6期266-278,共13页
This study explored HIV risk perception of university students. A descriptive study design amongst a convenience sample of registered students at the Nelson Mandela Metropolitan University (NMMU), who gave voluntary... This study explored HIV risk perception of university students. A descriptive study design amongst a convenience sample of registered students at the Nelson Mandela Metropolitan University (NMMU), who gave voluntary informed consent to participate, and with access to the student portal was employed. Frequencies and percentages were used to describe categorical data. The Pearson correlation co-efficient (r) and Spearman's rank co-efficient were used to measure the strength or degree of the relationship between variables and identify the significance of the correlation between two variables respectively. Results indicate that males in the sample (n = 619) are more likely to acknowledge self-perceived risk than females. This paper concludes that management strategies should be put in place in all universities in order to help the students stay HIV negative. Unless HIV and AIDS are institutionalised, the management of risk behaviour will prove difficult. 展开更多
关键词 HIV and AIDS risk-behaviour university students social norms theory educational management
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