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云计算背景下电商和实体商务企业体验营销对比分析 被引量:3
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作者 程云 《中国市场》 2014年第13期59-60,81,共3页
随着云计算技术的不断发展,电子商务获得了更好的发展契机,电商的发展给传统实体商务带来了巨大的冲击。本文从体验营销的角度,对电商和实体商务营销进行了深入的对比分析,提出将二者有效结合的必要性,进一步提出了电商网站和实体营销... 随着云计算技术的不断发展,电子商务获得了更好的发展契机,电商的发展给传统实体商务带来了巨大的冲击。本文从体验营销的角度,对电商和实体商务营销进行了深入的对比分析,提出将二者有效结合的必要性,进一步提出了电商网站和实体营销如何融合,如何成功实施体验式营销策略的建议。 展开更多
关键词 体验营销 电商 实体商务 消费者
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基于实体店铺的B2C电子商务关于实体店铺的投资比例分析 被引量:2
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作者 郑丽凤 沈雯雯 冉文江 《商场现代化》 2009年第10期163-164,共2页
基于实体店铺的B2C电子商务既充分运营了电子商务的技术优势,又能充分发挥传统商务的特征,在中国电子商务体制不是很健全的现阶段,有了很大的发展。本文主要探讨在基于实体店铺的B2C电子商务投资与纯电子商务的等量原始投资中,基于实体... 基于实体店铺的B2C电子商务既充分运营了电子商务的技术优势,又能充分发挥传统商务的特征,在中国电子商务体制不是很健全的现阶段,有了很大的发展。本文主要探讨在基于实体店铺的B2C电子商务投资与纯电子商务的等量原始投资中,基于实体店铺的B2C电子商务关于实体店铺的最佳投资比例,以使其在与纯电子商务的线上市场的竞争中,得以利润最大化。 展开更多
关键词 基于实体店铺的B2C电子商务 投资比例 利润函数
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基于集成平台思想的虚拟商务思考
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作者 龙浩 《上海商业》 2019年第9期59-61,共3页
当今,随着通讯与信息技术的高速发展,企业之间的竞争已从传统的实体商务经营逐步转化为网络虚拟经营。这种通过虚拟化的企业商务运作管理方式,正为世界经济发展提供一个全新的、倍增的拓展空间。
关键词 拓展空间 商务运作 世界经济发展 信息技术 虚拟经营 集成平台 虚拟化 实体商务
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Modus operandi of transnational transfer pricing for window dressing
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作者 Abdul Noor Basha Gudimetla Venkata Satyasekhar 《Journal of Modern Accounting and Auditing》 2010年第6期51-58,共8页
A goal of transfer pricing may be to maximize after tax revenue by setting transfer prices that reduce the total tax paid. "Transfer pricing" is the pricing of products or services provided by one division to other ... A goal of transfer pricing may be to maximize after tax revenue by setting transfer prices that reduce the total tax paid. "Transfer pricing" is the pricing of products or services provided by one division to other division of the same corporate entity. Most of the corporate entities are using the method of "Window dressing", which is a technique used in preparation of financial statements of corporate entities. A transnational corporation is any enterprise that undertakes Foreign Direct Investment (FDI), owns or controls income gathering assets in more than one country, produces goods or services outsides its country of origin, or engages in international production. Profitability of the transnational corporate entities is being manipulated by the technique of transfer pricing. Abuse of transfer prices is a key tool used by the corporate entities to think that they have virtually no profit; hence, they shouldn't pay any taxes. India needs to realize the fundamental need for co-operation among tax administrations in order to remove the obstacles that international double taxation presents to the free movement of goods, services and capital between various countries. In this context, one needs to consider that transactions among associated enterprises may take place under different conditions from those taking place among independent enterprises, while enforcing the act of transfer price mechanism. This paper focuses on transfer pricing and its implications in transnational transactions. 展开更多
关键词 transfer pricing TAXATION transnational companies
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