文章探讨了在OBE理念下,高职院校商务管理专业《新媒体营销实务》课程的实践教学改革。针对课程初期实践内容缺乏、师资行业经验不足、技术迭代快、评价方式单一、课程思政融入不足等问题,教学团队以“非遗体验产品直播策划与实施”校...文章探讨了在OBE理念下,高职院校商务管理专业《新媒体营销实务》课程的实践教学改革。针对课程初期实践内容缺乏、师资行业经验不足、技术迭代快、评价方式单一、课程思政融入不足等问题,教学团队以“非遗体验产品直播策划与实施”校企合作项目为载体,构建了“教、学、用、改”四位一体培养模式,并详细阐述了课程整体设计、实施路径、学生学习成效以及特色与改进方向,旨在不断完善课程教学模式,培养出符合行业需求的专业性人才。This article explores the practical teaching reform of the course “New Media Marketing Practice” in the business management major of vocational colleges under the concept of OBE. Addressing issues such as lack of early practice content, insufficient industry experience of faculty, rapid technological iteration, singular evaluation methods, and inadequate integration of course ideology, the teaching team used the “live streaming planning and implementation of intangible cultural heritage experiential products” school-enterprise cooperation project as a carrier to establish a four-in-one training model of “teaching, learning, application, and improvement”. They detailed the overall course design, implementation path, student learning outcomes, and features and improvement directions, aiming to continuously improve the course teaching model and cultivate professional talents in line with industry needs.展开更多
GMP即为《药品生产质量管理规范》(Good Manufacturing Practice of Medical Products),是药品生产和质量管理的基本准则。传统《药品生产GMP实务》课程教学中存在教学内容与企业人才需求脱节、教学方法导致学生学习兴趣不高、单一评价...GMP即为《药品生产质量管理规范》(Good Manufacturing Practice of Medical Products),是药品生产和质量管理的基本准则。传统《药品生产GMP实务》课程教学中存在教学内容与企业人才需求脱节、教学方法导致学生学习兴趣不高、单一评价模式无法体现学生岗位能力水平等问题。《药品生产GMP实务》课程以质控岗位职业能力培养为实施导向,以基于工作过程的项目化教学、药物制剂生产1+X证书培训和三大结构化项目互融合为实施载体,以线上教学和线下教学相互联动、思政教育与专业教学有机结合为实施手段,推行“三对接、十路径、三全赋能”模式,创设“探查引测编验评改结拓”十步路径教学法,着眼于学生的持续进步和终身成长,实施全员全程全方位精技赋能,实现“立德树人”目标。展开更多
文摘文章探讨了在OBE理念下,高职院校商务管理专业《新媒体营销实务》课程的实践教学改革。针对课程初期实践内容缺乏、师资行业经验不足、技术迭代快、评价方式单一、课程思政融入不足等问题,教学团队以“非遗体验产品直播策划与实施”校企合作项目为载体,构建了“教、学、用、改”四位一体培养模式,并详细阐述了课程整体设计、实施路径、学生学习成效以及特色与改进方向,旨在不断完善课程教学模式,培养出符合行业需求的专业性人才。This article explores the practical teaching reform of the course “New Media Marketing Practice” in the business management major of vocational colleges under the concept of OBE. Addressing issues such as lack of early practice content, insufficient industry experience of faculty, rapid technological iteration, singular evaluation methods, and inadequate integration of course ideology, the teaching team used the “live streaming planning and implementation of intangible cultural heritage experiential products” school-enterprise cooperation project as a carrier to establish a four-in-one training model of “teaching, learning, application, and improvement”. They detailed the overall course design, implementation path, student learning outcomes, and features and improvement directions, aiming to continuously improve the course teaching model and cultivate professional talents in line with industry needs.
文摘GMP即为《药品生产质量管理规范》(Good Manufacturing Practice of Medical Products),是药品生产和质量管理的基本准则。传统《药品生产GMP实务》课程教学中存在教学内容与企业人才需求脱节、教学方法导致学生学习兴趣不高、单一评价模式无法体现学生岗位能力水平等问题。《药品生产GMP实务》课程以质控岗位职业能力培养为实施导向,以基于工作过程的项目化教学、药物制剂生产1+X证书培训和三大结构化项目互融合为实施载体,以线上教学和线下教学相互联动、思政教育与专业教学有机结合为实施手段,推行“三对接、十路径、三全赋能”模式,创设“探查引测编验评改结拓”十步路径教学法,着眼于学生的持续进步和终身成长,实施全员全程全方位精技赋能,实现“立德树人”目标。
