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企业响应策略对旁观者购买意愿的影响机理研究——一个有调节的链式中介模型
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作者 张初兵 李天歌 +1 位作者 常颖 张卓苹 《华东经济管理》 CSSCI 北大核心 2023年第3期117-128,共12页
企业如何响应与实用品有关的社交媒体抱怨关系着旁观者的感知和行为,然而,鲜有研究考虑企业响应策略作为信息线索如何影响旁观者心理。文章基于消费者推断理论,以实用品情境中的企业响应策略为研究对象,通过两个实验探讨企业响应策略对... 企业如何响应与实用品有关的社交媒体抱怨关系着旁观者的感知和行为,然而,鲜有研究考虑企业响应策略作为信息线索如何影响旁观者心理。文章基于消费者推断理论,以实用品情境中的企业响应策略为研究对象,通过两个实验探讨企业响应策略对旁观者心理的影响:实验一证实了适应性响应对旁观者购买意愿的影响优于防御性响应,同时信任推断和实用利益起到链式中介作用;实验二则验证了不论抱怨是否合理,与防御性响应相比,适应性响应对信任推断和实用利益的作用都更有效。研究结论不仅丰富了社交媒体抱怨中旁观者的相关研究,也为企业选择合适的响应策略提供了建议。 展开更多
关键词 企业响应策略 购买意愿 信任推断 实用利益 抱怨合理性
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当代情感化观念的产品设计探索——以健身机为例 被引量:1
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作者 李明 于佳鑫 +2 位作者 王杰勇 艾青 袁希晨 《中国高新技术企业》 2016年第28期16-18,共3页
文章通过介绍帕特里克·W.乔丹在情感化设计观念中所提出的三个层次利益模型,分别研究从产品为用户带来的享乐利益、实用利益及情感利益等不同类型的三种利益形式出发,结合健身机的设计实际方案来探讨设计及使用过程中情感的体现。
关键词 产品设计 享乐利益 实用利益 情感利益 健身机
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Applying Theoretical-Methodological Tools for the Implementation of ISO 9001: 2015 Clause 4 Context of the Organization
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作者 Antonia Navarro Gonzailez Aida Huerta-Barrientos 《Management Studies》 2017年第6期493-501,共9页
Nowadays, in order to satisfy the ISO 9001: 2015 requirements, organizations access to information from web sites, consultant guides, Internet forums, books, and courses, as a first approximation, however, the qualit... Nowadays, in order to satisfy the ISO 9001: 2015 requirements, organizations access to information from web sites, consultant guides, Internet forums, books, and courses, as a first approximation, however, the quality, reliability, validity, and accuracy of the information content in these is limited. The research topic of this study is the use of theoretical methodological tools, whose implementation supports the organizations in the fulfillment of requirement 4 of ISO 9001:2015, adapting it to their particular needs, minimizing rework in the documentation, increasing the motivation of the personnel involved and promoting well-being within the work environment. Some theoretical methodological tools were implemented in the case of Engineering laboratories of the Faculty of Higher Studies Arag6n, that support and complement the teaching-learning process in the theoretical-practical subjects of the curricula of the engineering bachelor's degrees, providing students with practical training in the use of equipment, devices, and tools, as well as extracurricular courses. In the study participated the stakeholders of laboratories. From the results, it was observed that the time for the documentation of the quality management system was reduced using the theoretical tools proposed in this study. In conclusion, this study will thus be useful as a starting point in using formal tools for the implementation of ISO 9001: 2015 standard. 展开更多
关键词 quality management system ISO 9001 internal analysis external analysis methodology STAKEHOLDERS
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An Utilitarianist Reading of Criminal Law
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作者 Joao Paulo Orsini Martinelli 《Sociology Study》 2014年第4期348-359,共12页
Utilitarianism is the branch of philosophy that studies the usefulness of an idea. Among the possible gains and losses, the balance must be positive to reach the intended utility. Criminal law is the most repressive b... Utilitarianism is the branch of philosophy that studies the usefulness of an idea. Among the possible gains and losses, the balance must be positive to reach the intended utility. Criminal law is the most repressive branch of legal system and therefore should be applied sparingly by the state. Its usefulness should be the protection of legal interests and minimal restriction of personal liberty. The lawmaker should seek the best way to achieve this utility with the choice of the most relevant legal interests and less repressive means before appealing to the criminal law. The legal interests protected by criminal law must be the most important ones for a social life in harmony and prohibited behaviors must be injurious or dangerous to those legal interests. The Rule of Law does not authorize criminal prohibitions without a minimum limit that allows citizens to behave according to their wishes, provided that does not harm the interests of other people. This is the calculation that legislator, judge, and interpreter should seek: more protection and less restriction to citizens. 展开更多
关键词 UTILITARIANISM legal interests personal liberty PROPORTIONALITY
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