By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience, companies have a greater ability today to establish nurture and sustain...By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience, companies have a greater ability today to establish nurture and sustain long-term customer relationships than ever before. The ultimate goal is to transform these relationships into greater profitability by increasing repeat purchase rates and reducing customer acquisition costs. Customer relationship management （CRM） has a significant potential to leverage an organization＇s performance, but it does not come without a clear sense of destination and typically without pain. For the research methodology we use the database of customers of a Romanian accounting services company Vulpoi ＆ Toader Management SRL, which is an important player in this market. The goal of our paper is to find out the link between knowledge management （KM） and CRM for this company and how these ＂innovations＂ contribute to increasing the value of the business.展开更多
The Japanese aircraft industry changed its course in approximately 2007. Mitsubishi Heavy Industry （MHI） Co. launched a project in which regional jets （Mitsubishi Regional Jet （MILl）） reentered the airliner manu...The Japanese aircraft industry changed its course in approximately 2007. Mitsubishi Heavy Industry （MHI） Co. launched a project in which regional jets （Mitsubishi Regional Jet （MILl）） reentered the airliner manufacturing market. Honda announced plans to develop, manufacture, and sell small passenger jets, or Honda Jets, in the United States （US） market. This paper summarizes the historical development of the industry using aircraft production statistics and analyzes the patent portfolio strategy from 1995 to 2006, a period in which MHI and Honda accumulated patents for the upcoming market entry. The author uses the following two measurements to evaluate niche widths among aircraft manufacturing companies： the Morishita＇s index and the principal component analysis. The former index is used in population ecology to measure overlapping species. The latter measurement is presented to clarify the validity of the Morishita＇s index. The author identifies MHI as a market leader, Kawasaki Heavy Industry （KHI） Co. as a challenger, Fuji Heavy Industry （FHI） Co. as a follower, and Honda as a nicher in the aircraft patent portfolio strategy in Japan.展开更多
In the beginning, this template describes the actual situation on the market. As a second point, there is a description and a classification of the different kinds of innovation. The object of this template is a scien...In the beginning, this template describes the actual situation on the market. As a second point, there is a description and a classification of the different kinds of innovation. The object of this template is a scientific examination of the interrelation between innovation and the companies＇ future development. Today＇s markets are changing rapidly. The environment alters faster and faster. Business companies are forced to adapt to these changing conditions. They have to develop new and adjusted products to be successful on these markets. Companies are offering their products on markets. The more customers＇ requirements those products fulfil, the more likely they will be bought. Innovation can be described as a process of transforming a concept into a product, good, or service. Real innovation is seldom, though. More often, innovation is a result of a known solution being transferred into a new context. There are different forms of innovation. In general innovation can be classified in： basic innovation, product improving innovation, product adjusting innovation, imitation and pretended innovation. These different kinds of innovation can occur within a company as a process, or in a market as a newly developed product. The future of a company depends in many ways on the newly developed products, which in turn are depending on the needs of the customers. Those needs are not always known and needs could also be generated by inventing new technologies. Companies have to consider the development of new products and manufacturing processes in order to stay successful.展开更多
文摘By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience, companies have a greater ability today to establish nurture and sustain long-term customer relationships than ever before. The ultimate goal is to transform these relationships into greater profitability by increasing repeat purchase rates and reducing customer acquisition costs. Customer relationship management （CRM） has a significant potential to leverage an organization＇s performance, but it does not come without a clear sense of destination and typically without pain. For the research methodology we use the database of customers of a Romanian accounting services company Vulpoi ＆ Toader Management SRL, which is an important player in this market. The goal of our paper is to find out the link between knowledge management （KM） and CRM for this company and how these ＂innovations＂ contribute to increasing the value of the business.
文摘The Japanese aircraft industry changed its course in approximately 2007. Mitsubishi Heavy Industry （MHI） Co. launched a project in which regional jets （Mitsubishi Regional Jet （MILl）） reentered the airliner manufacturing market. Honda announced plans to develop, manufacture, and sell small passenger jets, or Honda Jets, in the United States （US） market. This paper summarizes the historical development of the industry using aircraft production statistics and analyzes the patent portfolio strategy from 1995 to 2006, a period in which MHI and Honda accumulated patents for the upcoming market entry. The author uses the following two measurements to evaluate niche widths among aircraft manufacturing companies： the Morishita＇s index and the principal component analysis. The former index is used in population ecology to measure overlapping species. The latter measurement is presented to clarify the validity of the Morishita＇s index. The author identifies MHI as a market leader, Kawasaki Heavy Industry （KHI） Co. as a challenger, Fuji Heavy Industry （FHI） Co. as a follower, and Honda as a nicher in the aircraft patent portfolio strategy in Japan.
文摘In the beginning, this template describes the actual situation on the market. As a second point, there is a description and a classification of the different kinds of innovation. The object of this template is a scientific examination of the interrelation between innovation and the companies＇ future development. Today＇s markets are changing rapidly. The environment alters faster and faster. Business companies are forced to adapt to these changing conditions. They have to develop new and adjusted products to be successful on these markets. Companies are offering their products on markets. The more customers＇ requirements those products fulfil, the more likely they will be bought. Innovation can be described as a process of transforming a concept into a product, good, or service. Real innovation is seldom, though. More often, innovation is a result of a known solution being transferred into a new context. There are different forms of innovation. In general innovation can be classified in： basic innovation, product improving innovation, product adjusting innovation, imitation and pretended innovation. These different kinds of innovation can occur within a company as a process, or in a market as a newly developed product. The future of a company depends in many ways on the newly developed products, which in turn are depending on the needs of the customers. Those needs are not always known and needs could also be generated by inventing new technologies. Companies have to consider the development of new products and manufacturing processes in order to stay successful.
