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城市会展旅游客商需求与会展系统要素的配置——以河北省为例 被引量:3
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作者 沈和江 郭任聪 +1 位作者 张丽伟 刘晋含 《河北师范大学学报(自然科学版)》 CAS 北大核心 2011年第6期626-632,共7页
以城市会展旅游客商需求为出发点,在探讨城市会展旅游需求市场的结构与特征的基础上,分析了会展旅游供给系统的要素构成及配置要素.阐述了河北4个会展城市会展旅游供给系统要素配置的现状,并得出相应结论.
关键词 会展旅游 客商需求 系统要素 河北省
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Should the Companies Invest in Innovation?
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作者 Andreas Votteler Monika Zatrochova 《Management Studies》 2017年第6期555-562,共8页
In the beginning, this template describes the actual situation on the market. As a second point, there is a description and a classification of the different kinds of innovation. The object of this template is a scien... In the beginning, this template describes the actual situation on the market. As a second point, there is a description and a classification of the different kinds of innovation. The object of this template is a scientific examination of the interrelation between innovation and the companies' future development. Today's markets are changing rapidly. The environment alters faster and faster. Business companies are forced to adapt to these changing conditions. They have to develop new and adjusted products to be successful on these markets. Companies are offering their products on markets. The more customers' requirements those products fulfil, the more likely they will be bought. Innovation can be described as a process of transforming a concept into a product, good, or service. Real innovation is seldom, though. More often, innovation is a result of a known solution being transferred into a new context. There are different forms of innovation. In general innovation can be classified in: basic innovation, product improving innovation, product adjusting innovation, imitation and pretended innovation. These different kinds of innovation can occur within a company as a process, or in a market as a newly developed product. The future of a company depends in many ways on the newly developed products, which in turn are depending on the needs of the customers. Those needs are not always known and needs could also be generated by inventing new technologies. Companies have to consider the development of new products and manufacturing processes in order to stay successful. 展开更多
关键词 INNOVATION kind of innovation market MARKETING marketing strategy strategy
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