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影响企业电子商务网站转化率因素系列研究之四 影响企业电子商务网站转化率的客户服务因素研究
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作者 卞保武 沈桂南 《电子商务》 2009年第8期74-76,共3页
电子商务网站的转化率是当今企业电子商务网站的运营核心。影响企业电子商务网站转化率的因素有网站品牌、商品吸引力、客户服务、顾客行为、用户体验、流量质量等因素。企业只有在提供优质产品的同时,提供更加优质的服务,才能留住现有... 电子商务网站的转化率是当今企业电子商务网站的运营核心。影响企业电子商务网站转化率的因素有网站品牌、商品吸引力、客户服务、顾客行为、用户体验、流量质量等因素。企业只有在提供优质产品的同时,提供更加优质的服务,才能留住现有客户,提高客户忠诚度,并使潜在客户成为现实客户。影响网站转化率的客户服务水平因素包括在线客户服务、800或400电话、在线留言板、物流配送及服务水平、安全支付、换退货保证、订单查询和跟踪等具体因子。 展开更多
关键词 电子商务网站 转化率 客户服务因素
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A Method for Structuring Service Failure Factors to Realize Highly Reliable Services
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作者 Junpei Saito Yusuke Kurita +1 位作者 Koji Kimita Yoshiki Shimomura 《Journal of Mechanics Engineering and Automation》 2013年第12期747-755,共9页
As the society matures, customer requirements have become more varied. Services have been attracting increasing attention from industry and academic field as an effective mean to satisfy such varied customer requireme... As the society matures, customer requirements have become more varied. Services have been attracting increasing attention from industry and academic field as an effective mean to satisfy such varied customer requirements. In order to make a profit, it is important for companies to build and maintain long-term relationships with customers. Therefore, service providers should maintain their service quality and always satisfy their customers. To realize highly reliable product or services, in general, it is an effective approach to prevent failures from occurring in the use phase. Therefore, it is necessary that analysts identify the factors that could cause service failure and take appropriate measures against the target failure factor in advance. However, service failure factors are varied compared to physical products because service failures occur due to uncertainty elements such as human factors. In this study, we aim to enable service analysts to identify the critical failure factor from a number of failure factors. To achieve this, we identify complex failure factors and relationships among them from the viewpoint of the field where the service provided. This paper proposes a method for structuring the causal sequence between service failure factors by using a method of system modeling. 展开更多
关键词 Service failure factors service reliability service engineering.
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国外工伤保险的特点及规律探析 被引量:2
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作者 顾桂兰 《现代职业安全》 2009年第8期74-75,共2页
工伤事故频发,带来的后续保险问题也成为争议的焦点。工伤事故的发生,不仅是个别资本的损失,也在总体经济上对国力造成侵害。根据国际劳工组织统计,全世界因工伤事故所造成的损失相当于国民生产总值的5%左右,所以工业化国家纷纷建立工... 工伤事故频发,带来的后续保险问题也成为争议的焦点。工伤事故的发生,不仅是个别资本的损失,也在总体经济上对国力造成侵害。根据国际劳工组织统计,全世界因工伤事故所造成的损失相当于国民生产总值的5%左右,所以工业化国家纷纷建立工伤保险制度以谋求对劳动者的工伤救济,各国工伤保险制度的变化发展对我国工伤保险制度的完善有着借鉴意义。 展开更多
关键词 电子商务网站 转化率 客户服务因素
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