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CRM环境下面向产品创新的关键客户知识源识别研究 被引量:3
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作者 黄志洋 韩玉启 孟庆良 《技术经济》 2008年第8期29-35,共7页
基于企业和客户的交互视角,本文分析了客户知识的内涵和关键维度,提出从客户知识价值、客户的知识交流意愿和企业的客户知识吸收能力三个维度识别关键客户知识源:客户知识价值反映了客户的知识所能给企业带来的价值;客户的知识交流意愿... 基于企业和客户的交互视角,本文分析了客户知识的内涵和关键维度,提出从客户知识价值、客户的知识交流意愿和企业的客户知识吸收能力三个维度识别关键客户知识源:客户知识价值反映了客户的知识所能给企业带来的价值;客户的知识交流意愿反映了客户与企业沟通、交流信息和知识的愿望的强弱;企业的客户知识吸收能力就是企业获取、消化、转化和开发客户知识,并把客户知识运用于企业决策的能力。本文所建立的关键客户知识源识别体系兼顾了企业和客户双方视角,体现了客户知识共享的自愿、公平机制。 展开更多
关键词 客户关系管理 产品创新 关键客户知识 识别
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“客户价值管理”工具优化企业客户关系管理(CRM)的战略目标 被引量:1
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作者 李君 《北京财贸职业学院学报》 2016年第1期25-28,共4页
在市场经济不断发展的今天,我国企业市场中的有效竞争效应也变得尤为凸显,很多企业为了提高自身的市场占有率和认可度不断提高内部的管理水平,积极引进先进的设备和发展经验。但是站在企业竞争的核心环节上来说,掌握固定充足的客户源已... 在市场经济不断发展的今天,我国企业市场中的有效竞争效应也变得尤为凸显,很多企业为了提高自身的市场占有率和认可度不断提高内部的管理水平,积极引进先进的设备和发展经验。但是站在企业竞争的核心环节上来说,掌握固定充足的客户源已经成为其获得主动地位的关键。 展开更多
关键词 客户源获取 市场竞争力 客户关系处理
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利用火力发电站余热供热供冷商业模式的思考 被引量:1
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作者 王志辉 《中国市场》 2018年第27期131-132,共2页
目前火力发电企业经营面临着前所未有的压力。火电厂必须想方设法培养自身的竞争优势,在节能降耗方面,火电厂循环水余热的热能损失是影响火电厂效率的重要方面,且余热回收利用的技术难度较低,有成熟的吸收式热泵利用余热供热供冷技术可... 目前火力发电企业经营面临着前所未有的压力。火电厂必须想方设法培养自身的竞争优势,在节能降耗方面,火电厂循环水余热的热能损失是影响火电厂效率的重要方面,且余热回收利用的技术难度较低,有成熟的吸收式热泵利用余热供热供冷技术可供利用,投资小、成本低。大力推进火电厂循环水余热利用具有重大的节能减排意义。但在技术上可行且节能减排的情况下,火电厂循环水余热利用并没有得到普遍推广肯定有其现实障碍。文章通过分析循环水余热利用的重要性、技术可行性和商业模式设计,扫除火电厂循环水余热利用道路上的障碍。 展开更多
关键词 火力发电能利用效率 冷热需求的客户源 冷热需求量的集中度
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商品住宅的市场定位浅析
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作者 朱雪坚 《陕西建筑》 2000年第3期6-7,共2页
针对开发商品如何抓住客户的需求心理,本文论述了开发商对所投资的商品住宅项目进行准确的市场定位的必要性,分析进行市场定位的内容及其相应的原则,技巧。最后,提出了现在大中型城市住宅物业的发展趋势和展望。
关键词 商品住宅 市场定位 客户源层面 建造档次
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加强陕西地区报纸分类广告经营
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作者 张龙 《报刊之友》 2003年第3期77-78,共2页
分类广告是指在报纸广告专栏发布的小广告,内容几乎涵盖社会生活各个方面.其方便快捷、篇幅短小、收费低廉的特点,为广大读者和广告客户搭建了一个信息交流的平台,是名副其实的信息超级市场.目前,在报纸广告经营中,分类广告的崛起已成... 分类广告是指在报纸广告专栏发布的小广告,内容几乎涵盖社会生活各个方面.其方便快捷、篇幅短小、收费低廉的特点,为广大读者和广告客户搭建了一个信息交流的平台,是名副其实的信息超级市场.目前,在报纸广告经营中,分类广告的崛起已成为拉动广告经营收入增长的一支重要力量.如深圳特区报社1998年的分类广告收入据称逾2000万元,仅此一项就超过一些地市报的全年广告收入. 展开更多
关键词 陕西地区 报纸 分类广告 广告经营 客户源 内容创新 版面创新 差异化经营策略
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Research on Value Assessment-Based Accurate Identification of Government and Corporate Customers of Telecom Operators 被引量:1
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作者 LI Xiaowen TONG Lili HU Zuohao 《China Communications》 SCIE CSCD 2014年第11期168-173,共6页
Aiming at discovering target customers,this article establishes the value assessment system for government& corporate customers according to the level,stability and accessibility of customer value.With 137 custome... Aiming at discovering target customers,this article establishes the value assessment system for government& corporate customers according to the level,stability and accessibility of customer value.With 137 customers as samples,it builds the government & corporate customer value assessment system through analytic hierarchy process(AHP) and identifies target government &corpora te customers by indicator optimization,model fitting and cluster analysis.All these achievements help accurate identification of high-value government and corporate customers and optimization of resource allocation for customer service. 展开更多
关键词 value assessment government corporate customer accurate identification
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Study of impact of Human resource policies on employee engagement
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作者 Yan Yan 《International Journal of Technology Management》 2013年第9期85-87,共3页
How to mobilize the enthusiasm of employees working in human resources management has always been the core issue. Employee engagement is a positive mental state of employers; it can be used to measure affective, cogni... How to mobilize the enthusiasm of employees working in human resources management has always been the core issue. Employee engagement is a positive mental state of employers; it can be used to measure affective, cognitive and behavioral aspects of the organization and work involvement, which embodies the people-oriented management thinking. Employee engagement has a positive and predictive effect on business performance, customer satisfaction, and employee well-being. Employee engagement directly affects individual behavior and business performance, and thus it determines the competitiveness of enterprises. This paper first discusses the academic definition of employee engagement, and then bases on the relevant theoretical models to analyze employee engagement mechanisms and factors influencing decisions, and finally proposes enterprises to enhance employee engagement of specific measures. 展开更多
关键词 Human resource Employee engagement ABILITY
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International Supply Chain Management (ISCM): An Emergent Perspective on Internationalization Driven by Information and Communications Technology (ICT)
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作者 Thomas Borghoff 《Journal of Modern Accounting and Auditing》 2014年第1期116-124,共9页
The focus of the article is on the contribution of the perspective of supply chain management (SCM) to the explanation of internationalization processes. The empirical study is based on case studies of 20 small- and... The focus of the article is on the contribution of the perspective of supply chain management (SCM) to the explanation of internationalization processes. The empirical study is based on case studies of 20 small- and medium-sized enterprises (SMEs) with international activities from China, India, New Zealand, and Singapore. All chosen firms were founded after 1980 in order to capture retrospectively the whole globalization process of each firm. All sample firms operate their supply chains (SCs) on the basis of information and communications technology (ICT). Depending on size, strategy, business model, industry, and mindset of the managers, firms use ICT on a range from integrating individual functional areas to integrating the whole SC through enterprise resource planning (ERP) and customer relationship management (CRM) systems. 展开更多
关键词 international supply chain management (ISCM) GLOBALIZATION Asia/Pacific information andcommunications technology (ICT)
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Identifying the Factors for Ensuring Customers Actively Engaged in Smart Grids
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作者 Linda Hull Even BjФrnstad +3 位作者 Yvonne Boerakker Magnus Brolin Yeoungjin Chae Duncan Yellen 《Journal of Energy and Power Engineering》 2015年第1期68-77,共10页
Smart grids are expected to become an essential component of the future energy system. The technical potential of smart grids is far reaching and increasingly well understood, and smart grids are now in the early phas... Smart grids are expected to become an essential component of the future energy system. The technical potential of smart grids is far reaching and increasingly well understood, and smart grids are now in the early phases of market deployment in several regions, particularly, in Europe and the US. Less understood than the technical aspects is how and to what degree end users (i.e. the customers) are willing and able to embrace smart grid technologies and the changes in mindset associated with this transition. This article reports the main findings from an lEA (International Energy Agency)-DSM (demand side management) project addressing the role of customers in a smart grid deployment scheme, specifically how customer behavior may restrict the technical potential of smart grids from being realized. With a model of household energy behavior as the theoretical point of departure, the research builds on experiences from various smart grid pilot studies, together with consumer research within similar domains, to identify behavioral challenges that are likely to hamper adoption of"smart grid behaviors". Based on this insight, a set of recommendations to minimize customer resistance to smart grid deployment is suggested. 展开更多
关键词 Smart grid energy behavior CONSUMER barriers
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