我国制造行业发展迅速,市场竞争愈演愈烈,制造企业的经营模式凸显了公司大客户在企业发展中的重要作用。本文首先对大客户及大客户精准服务营销在塑料公司发展中的重要作用进行探讨,并以 A 塑料公司为研究对象,对 A 塑料公司大客户精准...我国制造行业发展迅速,市场竞争愈演愈烈,制造企业的经营模式凸显了公司大客户在企业发展中的重要作用。本文首先对大客户及大客户精准服务营销在塑料公司发展中的重要作用进行探讨,并以 A 塑料公司为研究对象,对 A 塑料公司大客户精准营销优化现状进行分析,总结归纳了目前塑料公司营销中主要存在的问题:对大客户管理缺乏重视、大客户营销针对性不足、大客户精准服务营销管理缺乏系统化和专业化、大客户精准营销技巧单一,并针对性地提出具体优化措施,包括增强公司对大客户精准营销的重视程度、切实了解大客户需求,制定精准化的营销策略、建立部门协调机制,提升大客户精准营销的专业化和系统化水平,以及丰富大客户精准营销技巧与方式,最终帮助 A 塑料公司实现企业稳定长久的发展。展开更多
In recent years, service failure and recovery strategies have generated considerable interest among both researchers and marketers. The Internet environment has transformed the concepts of service failure and recovery...In recent years, service failure and recovery strategies have generated considerable interest among both researchers and marketers. The Internet environment has transformed the concepts of service failure and recovery strategies from a dyadic customer-provider focus into a multidimensional web quality scope. In traditional encounters, the research spectrum of service failure and recovery strategies is very much developed from a customer service approach and the responsibility of recovery has been traditionally assumed to be something that is assigned to the marketer. Studies pay little or no attention to the multidimensional nature of service failures contingent to recovery strategies in developing countries. To date, empirical studies have focused on service failures and recovery strategies in developed countries. This paper aims to provide some insights on the need for a context-specific development of recovery programmes and strategies suitable for developing countries.展开更多
In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where...In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where they choose. In this way, fast and easy banking is available to clients. This paper centers on marketing tactics of handset bank and thus presents a SoLoMo-based handset bank marketing mode, in order to provide a reference to the innovation and practice of handset bank marketing principles and means.展开更多
文摘我国制造行业发展迅速,市场竞争愈演愈烈,制造企业的经营模式凸显了公司大客户在企业发展中的重要作用。本文首先对大客户及大客户精准服务营销在塑料公司发展中的重要作用进行探讨,并以 A 塑料公司为研究对象,对 A 塑料公司大客户精准营销优化现状进行分析,总结归纳了目前塑料公司营销中主要存在的问题:对大客户管理缺乏重视、大客户营销针对性不足、大客户精准服务营销管理缺乏系统化和专业化、大客户精准营销技巧单一,并针对性地提出具体优化措施,包括增强公司对大客户精准营销的重视程度、切实了解大客户需求,制定精准化的营销策略、建立部门协调机制,提升大客户精准营销的专业化和系统化水平,以及丰富大客户精准营销技巧与方式,最终帮助 A 塑料公司实现企业稳定长久的发展。
文摘In recent years, service failure and recovery strategies have generated considerable interest among both researchers and marketers. The Internet environment has transformed the concepts of service failure and recovery strategies from a dyadic customer-provider focus into a multidimensional web quality scope. In traditional encounters, the research spectrum of service failure and recovery strategies is very much developed from a customer service approach and the responsibility of recovery has been traditionally assumed to be something that is assigned to the marketer. Studies pay little or no attention to the multidimensional nature of service failures contingent to recovery strategies in developing countries. To date, empirical studies have focused on service failures and recovery strategies in developed countries. This paper aims to provide some insights on the need for a context-specific development of recovery programmes and strategies suitable for developing countries.
文摘In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where they choose. In this way, fast and easy banking is available to clients. This paper centers on marketing tactics of handset bank and thus presents a SoLoMo-based handset bank marketing mode, in order to provide a reference to the innovation and practice of handset bank marketing principles and means.
