融媒体背景下县级新闻宣传整合之路探析——以《中华鲟“回家”》融媒体直播活动为例

伴随着现代通讯技术的发展,改变着人们的阅读方式,公众获取信息的途径和方式有了深刻的变革,广播电视、纸媒等传统媒体已经无法覆盖受众群体。为了更好地传递党的声音、实现舆论引导和信息传播,国家明确要加强县级融媒体中心建设。如何结合各种传播方式打造新型高效的传播平台,怎样实现县级融媒体的转型发展,本文以《中华鲟“回家”》融媒体直播活动为例,做详细剖析。

Study on ＂China Dream＂ Educational Propaganda Integrating into Education of Ideological and Political Education

＂China Dream＂, not only is the national dream, but also is the dream of all the Chinese people, and highly fits the educational purpose of university education, ＂China Dream＂ leads the university ideal faith education to a higher standard, and embodied in the ＂China Dream＂, and enriched the connotation of the socialist core value system, is the organic unity of national spirit and the spirit of the age; ＂China Dream＂ represents a blue view for the great rejuvenation of the Chinese nation, is the organic unity of ideal and great practice being together; Also, the ideological and political education had also established in the underdevelopment contemporary youth growing up; the value of coordination shaped college student＇s right of personal value and social value. ＂China Dream＂, was the sublimation of university ideological and political education, ever advancing with the time, the ＂China Dream＂ tightly integrated into the university ideological and political education, strives to cultivate the endeavor of having both ability and political integrity, and having the national feelings of dedication. Therefore, college ideological and political education work is to ＂China Dream＂ as the guider, actively promotes the educational model innovation.

电视节目经营的突破口——从台湾经验观察中国营销策略

任何产业的经营,无非希望以最少的成本创造最大的利润.中国传媒产业虽然不属于直接对外开放的产业,但是,随着经济的改革开放、加入WTO融入世界经济体系、申奥成功及二○一○年的世界博览会等等的有利商业经营条件,让世界各国无不虎视眈眈,等待放宽限制或是以其它的形式.挟带着雄厚的资本及专业的经验,将各国具有市场价值的电视节目,利用多样的载体,例如:DVD、VCD等等,大举进入中国这个大市场.大陆对具有市场价值的电视节目透过营销的手段去创造资本的模式,操作上并不成熟,笔者认为这将会成为媒体经营的危机.