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《家报》的采编特点探究
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作者 汤华 《新闻传播》 2018年第16期70-71,共2页
《家报》是黑龙江省唯一女性新闻周刊。《家报》的采编特点鲜明,以"家"为核心,辐射到社会的不同层面和特殊群体,体现了采编中的宏观与微观、重点与亮点以及个体与群体的协调关系,这反映了《家报》的服务性、引导性和教育性。
关键词 家报 专栏 编辑特点 亮点
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市场竞争中《家报》的营销策略分析
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作者 李红兵 《活力》 2011年第6期222-222,共1页
在现代报业的市场竞争中,对读者资源的最大化占有和最有效维持,是报纸发行营销的重要策略。报纸只有赢得订户,才能赢得市场从而赢得最大的经济效益。根据现代市场营销学研究表明,吸引一个新客户的成本是维护一个老客户成本的5倍。... 在现代报业的市场竞争中,对读者资源的最大化占有和最有效维持,是报纸发行营销的重要策略。报纸只有赢得订户,才能赢得市场从而赢得最大的经济效益。根据现代市场营销学研究表明,吸引一个新客户的成本是维护一个老客户成本的5倍。从赢利率来说,吸引一个新客户与丧失一个老客户相差15倍。 展开更多
关键词 家报 营销 策略
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融媒体时代纸媒的创新路径探索——以《家报》为考察中心
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作者 汤华 《新闻传播》 2018年第14期71-72,共2页
现在我们处于一个融媒体时代。相对于多元化的传播媒介,纸媒的空间被逐渐压缩。为了自身的发展,纸媒也在尝试各种途径留住读者,从而获得生存的机会。《家报》的好太太俱乐部与老友俱乐部利用"线上线下"的融合,结合各自优势,... 现在我们处于一个融媒体时代。相对于多元化的传播媒介,纸媒的空间被逐渐压缩。为了自身的发展,纸媒也在尝试各种途径留住读者,从而获得生存的机会。《家报》的好太太俱乐部与老友俱乐部利用"线上线下"的融合,结合各自优势,探索创新路径。 展开更多
关键词 融媒体时代 纸媒 家报 创新
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《家报》与哈尔滨城市文化艺术的传播研究
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作者 汤华 《活力》 2018年第12期46-47,共2页
哈尔滨是一个多元性、共生性与交互性的城市,各个国家、各种民族与各式文化在不同历史阶段在哈尔滨碰撞与融合,形成了不同于其他单一文化城市的文化艺术特色。作为哈尔滨地方报纸的《家报》,有责任和义务宣传哈尔滨的历史文化与艺术,推... 哈尔滨是一个多元性、共生性与交互性的城市,各个国家、各种民族与各式文化在不同历史阶段在哈尔滨碰撞与融合,形成了不同于其他单一文化城市的文化艺术特色。作为哈尔滨地方报纸的《家报》,有责任和义务宣传哈尔滨的历史文化与艺术,推介优秀的文化艺术工作者,让哈尔滨走向世界,让世界了解哈尔滨。 展开更多
关键词 家报 哈尔滨城市文化 多元性 传播
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从《家报》谈生活类报纸如何办活
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作者 董丽华 《活力》 2009年第06X期212-212,共1页
作为报业市场的温情花朵——家庭生活类报纸,既要开出特色,占领一席之地,又要开出活力,让人百看不厌。
关键词 家报 生活类 业市场 发展现状
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谈搞好报纸读者调查的必要性
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作者 宋辉 王冬鸣 周巍 《新闻传播》 2004年第9期51-51,共1页
自《家报》创办至今7年来,编辑记者就一直在试图了解读者,为读者提供他们所需要的新闻和服务。因为我们深知,现代报纸从事产业化经营后,对读者的了解更是一个关系到报纸生死存亡的大问题。一张报纸如果没有读者,也就意味着没有广告。
关键词 读者调查 家报 市场定位 编辑方针 广告客户
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理想的追求——汪康年办报生涯新解
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作者 刘勇 《新闻世界》 2010年第1期56-57,共2页
汪康年是维新时期著名改良派报刊活动家,一生办报近10种,其在办报实践中,探索出了一种新的办报理念。在经历了诸多风雨之后,汪康年蜕变为文化保守主义者。他游走于政治家与实业家之间,时刻注意着两边的平衡。内部环境、外部刺激、社会... 汪康年是维新时期著名改良派报刊活动家,一生办报近10种,其在办报实践中,探索出了一种新的办报理念。在经历了诸多风雨之后,汪康年蜕变为文化保守主义者。他游走于政治家与实业家之间,时刻注意着两边的平衡。内部环境、外部刺激、社会变迁是汪康年人生定位改变之因。 展开更多
关键词 汪康年 《时务 政治
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在传统与现代之间——中国现代报业家的自我身份认同 被引量:1
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作者 程丽红 《探索与争鸣》 CSSCI 北大核心 2010年第12期91-95,共5页
接受西方思潮洗礼的现代报业家,在事业作为方面表现出很强的现代特征;但与此同时,儒家文化作为主要的精神内核却一直左右着他们的价值取舍,使其在走向现代的路途中始终面临着新旧思想的冲突,在自身价值的认同上,表现出对报业主与文人身... 接受西方思潮洗礼的现代报业家,在事业作为方面表现出很强的现代特征;但与此同时,儒家文化作为主要的精神内核却一直左右着他们的价值取舍,使其在走向现代的路途中始终面临着新旧思想的冲突,在自身价值的认同上,表现出对报业主与文人身份的错觉,独立理想与现实阻遏的困惑,以及对西方现代新闻职业伦理与中国传统文人精神的混淆。唯其如此,才真实地反映了他们在传统与现代之间的心灵挣扎。 展开更多
关键词 传统 现代 身份
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A New Approach to Prediction of Fault of Manufacturing Quality for FMS
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作者 张之敬 王信义 朱小燕 《Journal of Beijing Institute of Technology》 EI CAS 1997年第1期72-77,共6页
This paper makes a study of the cause of manufacturing fault,develops the and/or- fault-tree of manufacturing quality fault for MC,and presents a new concept of faint manufacturing quality fault(FMQF)and the decision ... This paper makes a study of the cause of manufacturing fault,develops the and/or- fault-tree of manufacturing quality fault for MC,and presents a new concept of faint manufacturing quality fault(FMQF)and the decision making tree with which the fault of manufacturing system would be found out from FMQF.An approach to identification of FMQF,based on fuzzy set theory,is presented,which can be used for estimating the status of equipment with the deviation of control charts.Based on the study above,an expert system for the flexible manufacturing system's FMQF detection and prediction is built. 展开更多
关键词 FMS faint manufacturing quality fault expert system fuzzy theory fault prediction
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Interannual salinity variability of the Northern Yellow Sea Cold Water Mass 被引量:3
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作者 李昂 于非 刁新源 《Chinese Journal of Oceanology and Limnology》 SCIE CAS CSCD 2015年第3期779-789,共11页
This paper discusses the interannual variability of the Northern Yellow Sea Cold Water Mass(NYSCWM) and the factors that influence it,based on survey data from the 1976–2006 national standard section and the Korea Oc... This paper discusses the interannual variability of the Northern Yellow Sea Cold Water Mass(NYSCWM) and the factors that influence it,based on survey data from the 1976–2006 national standard section and the Korea Oceanographic Data Center,monthly E-P flux data from the European Centre for Medium-Range Weather Forecasts,and meridional wind speed data from the International Comprehensive Ocean-Atmosphere Data Set. The results show that:1) the mean salinity of the NYSCWM center has a slightly decreasing trend,which is not consistent with the high salinity center; 2) both the southern salinity front and the halocline of the NYSCWM display a weakening trend,which indicates that the difference between the NYSCWM and coastal water decreases; 3) the Yellow Sea Warm Current intrusion,the E-P flux of the northern Yellow Sea,and the strength of the winter monsoon will affect the NYSCWM salinity during the following summer. 展开更多
关键词 Northern Yellow Sea Cold Water Mass (NYSCWM) SALINITY interannual variability linear trend
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The Benefit of State Audit and Significance to Enhancing the Validity of Vietnamese State Budget Accounting
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作者 Pham Quang Huy 《Journal of Modern Accounting and Auditing》 2015年第3期143-149,共7页
For achievement of common goals, state accounting is used and applied by the government for adjusting the activities of public organizations that are in compliance with the social-economic policies in the country. Ind... For achievement of common goals, state accounting is used and applied by the government for adjusting the activities of public organizations that are in compliance with the social-economic policies in the country. Indeed, public sector has been playing a pivotal role in supporting the government's aspirations in the development in any countries. To conduct these responsibilities, public entities have to provide valuable financial information for making the decisions. These figures will be extracted from accounting documents and reports, because accounting is a financial resources measurement of any firms. As a result, public sector accounting, also known as budget accounting, is an important tool for reflecting the governmental transactions to general statements. However, there are some limitations or errors in the public sector accounting reports. Therefore, state audit is established for checking, monitoring, and inspecting figures made from pubic accounting. Moreover, from the past to the present, very little research has been conducted to define the usefulness of public auditing to general accounting. With causes necessary for examining economic activities of any organizations, the main purpose of this paper is to identify the theory of state budget accounting, the activities, characteristics, and tasks of state audit for improving the value of accounting data in the Vietnamese public sector. This article has given five points of view as well as five solutions for enhancing the state audit. 展开更多
关键词 ACCOUNTING AUDITING public sector accounting state audit state budget accounting
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FAMILIAL AMYLOID POLYNEUROPATHY──CLINICAL REPORT OF A FAMILY 被引量:2
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作者 李延峰 郭玉璞 +1 位作者 池田修一 方定华 《Chinese Medical Sciences Journal》 CAS CSCD 1996年第2期113-116,共4页
This paper reports a familial amyloid polyneuropathy (FAP) family in China. This family being investigated had 69 members of five generations. From the third generation, there have been 16 patients. The age of onset w... This paper reports a familial amyloid polyneuropathy (FAP) family in China. This family being investigated had 69 members of five generations. From the third generation, there have been 16 patients. The age of onset was about 3 to 5 decades. The initial symptoms were autonomic nerve symptoms, such as impotence, dyspepsia and diarrhoea, associated with the sensory loss of lower extremities. As the disease progressed, the upper extremities and motor ability were also involved. The duration of disease course was about 8-10 years, most patients died of infection and cachexia. Sural biopsy in 3 patients had showed positive Congo red staining. From the clinical view, this FAP family is similar to FAP I found in Japan. The true classification, however, should be confirmed by further genetic analysis. 展开更多
关键词 familial amyloid polyneuropathy sural biopsy
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Female Entrepreneurship in Switzerland: Specificities and Differences
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作者 Mathias Rossi Silna Borter, Marie Sansonnens 《Journal of Modern Accounting and Auditing》 2012年第8期1225-1236,共12页
Women entrepreneurs are increasingly representing an underexploited potential of the Swiss economy. Although entrepreneurship represents a rapidly expanding phenomenon, women meet specific difficulties that explain th... Women entrepreneurs are increasingly representing an underexploited potential of the Swiss economy. Although entrepreneurship represents a rapidly expanding phenomenon, women meet specific difficulties that explain this lack of exploitation by the economy, The Global Entrepreneurship Monitor (GEM), a not-for-profit academic research consortium, published its annual report which mentioned in particular a difference between female and male entrepreneurship. According to these results, it can be noticed that the typical profile of the female entrepreneur differs from that of her male counterpart. In Switzerland, those differences can be situated at three levels: (I) In the first place, a natural difference of the female entrepreneurship at the level of activities (service activities, low-added value, and low potential of job creation); (2) Secondly, a difference in motivation/commitment (part-time work, start-up funds available, skills, received opportunities, and fear of failure); and (3) Thirdly, a difference at the level of insertion (revealing the importance of networking, access to financing and structures of encouragement). The present communication points up a typical profile of the woman entrepreneur in Switzerland. The authors also intend to identify the kind of obstacles female entrepreneur is likely to meet as well as the existing initiatives to exceed stereotypes by taking into account her specificities. There are several supports and measures intended to help women entrepreneurship concerning the following aspects: better time management; adapted following and training structures; access to easier financing; and better visibility and networking. 展开更多
关键词 ENTREPRENEURSHIP female entrepreneurship Swiss entrepreneurship GENDER gender differences
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Expert System for Earthquake Prediction (ESEP3.0)
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作者 WangWei WuGengfeng +3 位作者 ZhangBofeng LiShengle ZhengZhaobi LuYuanzhong 《Earthquake Research in China》 2004年第4期317-326,共10页
A brand new expert system for earthquake prediction, called ESEP3.0, was successfully developed recently, in which the fuzzy technology and neural network conception were incorporated and the steering inference mechan... A brand new expert system for earthquake prediction, called ESEP3.0, was successfully developed recently, in which the fuzzy technology and neural network conception were incorporated and the steering inference mechanism was introduced. In addition to the functions of symbol inference and explanation of the first generation of the expert system and the knowledge learning of the second generation, ESEP3.0 has stronger human-machine interaction function. It consists of knowledge edition, machine learning, steering fuzzy inference engine and synchronous explanation subsystems. In this paper, the components and the general description of the system are introduced. 展开更多
关键词 Expert system Steering inference Neural networks
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Successful Strategic Management for Growth-Oriented Timber Haulage Entrepreneurs
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作者 Juho Soirinsuo 《Journal of Modern Accounting and Auditing》 2011年第4期397-407,共11页
The aim of this study was to investigate the growth of a timber haulage company and the entrepreneur behind the growth. The purpose of the study was to find out what kind of impact strategic management has on the grow... The aim of this study was to investigate the growth of a timber haulage company and the entrepreneur behind the growth. The purpose of the study was to find out what kind of impact strategic management has on the growth of profitability. Entrepreneurs' financial and strategic objectives were studied, as well as growth strategies and their implications. Studied companies were all located in Finland. The research material was collected by personal interviews in 2008 from 23 entrepreneurs. Their financial statements from 2001 to 2007 were also taken into account. The study found that the role of management seems to be crucial in profitable growth and much more meaningful than, for example, the financial situation. Strategic objectives and chosen growth strategy seem especially to be key elements for successful growth. Particularly in low profit sectors, management should not focus growth purely on current conditions, but also on seeking other ways to exploit the company's resources. 展开更多
关键词 FINLAND growth long-term objectives low profit sectors strategic management timber haulageentrepreneurs
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Production response to price risk and market liberalization of Nigerian major agricultural crops
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作者 Ajetomobi Joshua Olusegun 《Chinese Business Review》 2009年第1期37-45,共9页
This study models supply response for major agricultural crops in Nigeria which include the standard arguments and price risk. The data comes from Central Bank of Nigeria annual reports and statement of account, Natio... This study models supply response for major agricultural crops in Nigeria which include the standard arguments and price risk. The data comes from Central Bank of Nigeria annual reports and statement of account, National Bureau of Statistics' abstract of statistics and annual Agricultural survey manual. The data are analyzed using autoregressive distributed lag and cointegration and error correction models. The results indicate that producers are responsive not only to price but also to price risk and exchange rate. 展开更多
关键词 supply response price risk agricultural market liberalization NIGERIA
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Media Governance, state Subsidies and Impacts on Regional Press and Radio
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作者 Paulo Faustino 《Journalism and Mass Communication》 2013年第12期768-785,共18页
Similarly to what happens in other European countries, Portugal has been feeling the need to rethink its public state subsidy scheme to media. In this context, this paper presents an analysis of the impacts arising fr... Similarly to what happens in other European countries, Portugal has been feeling the need to rethink its public state subsidy scheme to media. In this context, this paper presents an analysis of the impacts arising from the provision of such subventions in local and regional media, questioning if the state support system is adequate to the business reality and contributing to improving it. Hence, this work reflects regional realities in the national context, being also, in a greater scale, a mirror of the models prevalent in Europe, a continent marked by significant state intervention. This study also establishes a diverse set of information, including an intensive collection of empirical data on the impact of direct incentives on the companies' performance, product quality, market competitiveness and pluralism of voices in the regional and local information market, based on a case study on the Portuguese state support system and the analysis of 21 local and regional media companies. In fact, the results of this research point out that, although these incentives are considered by the affected media companies as very important, having positive impacts regarding the improvement of journalistic products (such as online presence on the Intemet), maintaining human resources and promoting the pluralism of voices; they do not seem to be adequately efficient to provide a sustainable growth in local and regional media. 展开更多
关键词 NEWSPAPER RADIO PLURALISM COMPETITIVENESS SUBSIDIES policies consumer
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STUDY OF THE EFFECTS OF REDUCING SYSTEMATIC ERRORS ON MONTHLY REGIONAL CLIMATE DYNAMICAL FORECAST
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作者 曾新民 席朝笠 《Journal of Tropical Meteorology》 SCIE 2009年第1期102-105,共4页
A nested-model system is constructed by embedding the regional climate model RegCM3 into a general circulation model for monthly-scale regional climate forecast over East China. The systematic errors are formulated fo... A nested-model system is constructed by embedding the regional climate model RegCM3 into a general circulation model for monthly-scale regional climate forecast over East China. The systematic errors are formulated for the region on the basis of 10-yr (1991-2000) results of the nested-model system, and of the datasets of the Climate Prediction Center (CPC) Merged Analysis of Precipitation (CMAP) and the temperature analysis of the National Meteorological Center (NMC), U.S.A., which are then used for correcting the original forecast by the system for the period 2001-2005. After the assessment of the original and corrected forecasts for monthly precipitation and surface air temperature, it is found that the corrected forecast is apparently better than the original, suggesting that the approach can be applied for improving monthly-scale regional climate dynamical forecast. 展开更多
关键词 climatology monthly regional climate dynamical forecast systematic errors
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The spring prediction barrier in ENSO hindcast experiments using the FGOALS-g model 被引量:2
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作者 严厉 俞永强 《Chinese Journal of Oceanology and Limnology》 SCIE CAS CSCD 2012年第6期1093-1104,共12页
The Flexible Global Ocean-Atmosphere-Land System Model-gamil (FGOALS-g) was used to study the spring prediction barrier (SPB) in an ensemble system. This coupled model was developed and maintained at the State Key Lab... The Flexible Global Ocean-Atmosphere-Land System Model-gamil (FGOALS-g) was used to study the spring prediction barrier (SPB) in an ensemble system. This coupled model was developed and maintained at the State Key Laboratory of Atmospheric Sciences and Geophysical Fluid Dynamics (LASG). There are two steps in our hindcast experiments. The first is to integrate the coupled model continuously with sea surface temperature (SST) nudging, from 1971 to 2006. The second is to carry out a series of one-year hindcasts without SST nudging, by adopting initial values from the first step on January 1 st , April 1st , July 1st , and October 1st , from 1982 to 2005. We generate 10 ensemble members for a particular start date (1st ) by choosing different atmospheric and land conditions around the hindcast start date (1st through 10th ). To estimate the predicted SST, two methods are used: (1) Anomaly Correlation Coefficient and its rate of decrease; and (2) Talagrand distribution and its standard deviation. Results show that FGOALS-g offers a reliable ensemble system with realistic initial atmospheric and oceanic conditions, and high anomaly correlation (>0.5) within 6 month lead time. Further, the ensemble approach is effective, in that the anomaly correlation of ensemble mean is much higher than that of most individual ensemble members. The SPB exists in the FGOALS-g ensemble system, as shown by anomaly correlation and equal likelihood. Nevertheless, the role of the ensemble mean in reducing the SPB of ENSO prediction is significant. The rate of decrease of the ensemble mean is smaller than the largest deviations by 0.04-0.14. At the same time, the ensemble system "equal likelihood" declines during spring. An ensemble mean helps give a correct prediction direction, departing from largely-deviated ensemble members. 展开更多
关键词 spring prediction barrier ensemble ENSO hindcast experiments equal likelihood
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Belgian Emrepreneurs' Motivations: Proposition of a Typology
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作者 Bellanca Sabrina Colot Olivier Pozniak Laetitia 《Journal of Modern Accounting and Auditing》 2012年第10期1496-1511,共16页
The aim of this paper is to perform a typology of Belgian entrepreneurs based on their motivations and to determine whether they are "motivated" or "forced" to create their firms. The authors used the methodology ... The aim of this paper is to perform a typology of Belgian entrepreneurs based on their motivations and to determine whether they are "motivated" or "forced" to create their firms. The authors used the methodology of the principal component analysis followed by an algorithm of classification to categorize groups of entrepreneurs. These groups were characterized by qualitative and quantitative variables. If the quantitative data were extracted from the firms' financial report and financial statements, the qualitative data were collected by means of a survey of Belgian entrepreneurs. The empirical study, made from a sample of 94 firms (representative of 10,728 firms), confirms that the main motivations of Belgian entrepreneurs are positive (the need for autonomy, achievement, power, etc.) and are the same as in the literature. The study identifies five groups of entrepreneurs from the most highly-motivated one (46.81% of the entrepreneurs) to the ones (3.19%) who are forced into the entrepreneurship. 展开更多
关键词 ENTREPRENEURSHIP MOTIVATION typology of entrepreneurs
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