Chinese traditional sales channels are seriously attacked by the new ones. Household appliances industry will realize the specialized divisions of. development, manufacture, sale and services completely. The model of ...Chinese traditional sales channels are seriously attacked by the new ones. Household appliances industry will realize the specialized divisions of. development, manufacture, sale and services completely. The model of sales channel in marketing is set as the core of this research; the merits and demerits of different sales channels are analyzed; the complicated selective relationship and the conflicts among the manufacturer, middlemen, and ultimate consumers, and the solutions to present multi-channels market and the developments of the sales channels are elaborated in an overall view; the opinion that the only way to develop this industry is raised to establish the competitive sales channels. The aim is to let local household appliances industry use the natural merits to build up a suitable channel rapidly and efficiently, and to speed up the self development and oeffection.展开更多
This study aims to identify the current situation and problems of environmental information statement for major four home appliances （refrigerators, washing machines, air conditioners and television receivers） sold ...This study aims to identify the current situation and problems of environmental information statement for major four home appliances （refrigerators, washing machines, air conditioners and television receivers） sold at online stores in Japan, and then to suggest how to improve the situation, through a questionnaire survey conducted among businesses that operate online stores and online malls with multiple online stores. The findings of this study are summarized into the following two points： （l） It is found out that environmental information statement for the home appliances at online stores has four problems： （i） less information on ＂three Rs （reduce, reuse and recycle）＂ and ＂chemical substances＂ than the one on ＂energy conservation＂; （ii） cost for providing environmental information statement; （iii） issues associated with a label and mark placement; （iv） issues associated with energy conservation statement. （2） Improvements are suggested for each of the four problems listed above, and shown are （i） the effectiveness of, and need to promote, a label and mark placement; （ii） cost burden on buyers; （iii） need of active efforts made by businesses and of dissemination of legal regulations to businesses.展开更多
Currently, in the course of serious environmental problems where the cause is anthropogenic, such as global wanning, not only the technology and policies but also the promotions of pro-environmental behavior are requi...Currently, in the course of serious environmental problems where the cause is anthropogenic, such as global wanning, not only the technology and policies but also the promotions of pro-environmental behavior are required. However, previous studies reported a gap between high environmental awareness and behavior. So to promote this practice, it is necessary to clarify the determinants that lead to practice. Because of the rapid economic growth in developing countries, including Vietnam, pollution problems and energy consumption are of major importance. This study aims to propose methods to promote pro-environmental practices based on a questionnaire and statistical analysis that investigated university students in Vietnam＇s Ho Chi Minh city. From the factor analysis, in actions to do with the power-saving behavior of standby power and home electronics, and the use of air conditioning, four evaluation criteria including effectiveness, cost feasibility, convenience, and social norms are extracted. The covariance structure analysis showed that the evaluation of convenience represented the strongest causal relation to a given power-saving action, and the action, in turn, can lead to improvements in most practical activities so as to enhance their convenience. Finally, several methods to save energy are proposed based on the results of the questionnaire.展开更多
文摘Chinese traditional sales channels are seriously attacked by the new ones. Household appliances industry will realize the specialized divisions of. development, manufacture, sale and services completely. The model of sales channel in marketing is set as the core of this research; the merits and demerits of different sales channels are analyzed; the complicated selective relationship and the conflicts among the manufacturer, middlemen, and ultimate consumers, and the solutions to present multi-channels market and the developments of the sales channels are elaborated in an overall view; the opinion that the only way to develop this industry is raised to establish the competitive sales channels. The aim is to let local household appliances industry use the natural merits to build up a suitable channel rapidly and efficiently, and to speed up the self development and oeffection.
文摘This study aims to identify the current situation and problems of environmental information statement for major four home appliances （refrigerators, washing machines, air conditioners and television receivers） sold at online stores in Japan, and then to suggest how to improve the situation, through a questionnaire survey conducted among businesses that operate online stores and online malls with multiple online stores. The findings of this study are summarized into the following two points： （l） It is found out that environmental information statement for the home appliances at online stores has four problems： （i） less information on ＂three Rs （reduce, reuse and recycle）＂ and ＂chemical substances＂ than the one on ＂energy conservation＂; （ii） cost for providing environmental information statement; （iii） issues associated with a label and mark placement; （iv） issues associated with energy conservation statement. （2） Improvements are suggested for each of the four problems listed above, and shown are （i） the effectiveness of, and need to promote, a label and mark placement; （ii） cost burden on buyers; （iii） need of active efforts made by businesses and of dissemination of legal regulations to businesses.
文摘Currently, in the course of serious environmental problems where the cause is anthropogenic, such as global wanning, not only the technology and policies but also the promotions of pro-environmental behavior are required. However, previous studies reported a gap between high environmental awareness and behavior. So to promote this practice, it is necessary to clarify the determinants that lead to practice. Because of the rapid economic growth in developing countries, including Vietnam, pollution problems and energy consumption are of major importance. This study aims to propose methods to promote pro-environmental practices based on a questionnaire and statistical analysis that investigated university students in Vietnam＇s Ho Chi Minh city. From the factor analysis, in actions to do with the power-saving behavior of standby power and home electronics, and the use of air conditioning, four evaluation criteria including effectiveness, cost feasibility, convenience, and social norms are extracted. The covariance structure analysis showed that the evaluation of convenience represented the strongest causal relation to a given power-saving action, and the action, in turn, can lead to improvements in most practical activities so as to enhance their convenience. Finally, several methods to save energy are proposed based on the results of the questionnaire.
