In view of the importance of the hotel segment for the tourism and for the economy of countries such as Portugal, the objective of this study was to measure the level of orientation for the market of the largest hotel...In view of the importance of the hotel segment for the tourism and for the economy of countries such as Portugal, the objective of this study was to measure the level of orientation for the market of the largest hotel groups of Portugal. This investigation initially emphasized the importance of the marketing for the organizations, mainly the orientation for the market. After a brief explanation on the hotel segment in Portugal, an empirical study was presented, of quantitative, exploratory and traversal character, performed with the largest groups of 20 hotels of Portugal, using as an instrument of collection data, the traditional Markor scale （market orientation） adapted to the hotel sector. After analyzing the data, it was found in the investigated organizations that a good capacity to generate market information and response to the market, which formed two of the three constructs of Markor scale. However the results obtained with the construct of the dissemination of market information were below the expectations. It was possible to conclude that marketing professionals of the large hotel groups in Portugal are well oriented to the market, something not shared by other investigated departments of the hotels. So the current challenge for the main networks of hotels in Portugal is to improve the internal dissemination of information that marketing professionals gathered at the market.展开更多
Identification and responsiveness towards customer needs is a notion that rests deeply in the heart of the marketing concept, and has been discussed in various fields of business and economic literature. At the same t...Identification and responsiveness towards customer needs is a notion that rests deeply in the heart of the marketing concept, and has been discussed in various fields of business and economic literature. At the same time literature in port economics and management has proposed various means for analyzing market conditions, overcoming competitive pressures in the port industry and pursuing sustainable competitive advantage. In line with this discussion, albeit with a significant time delay, port economics and management literature has also proposed the use of marketing strategies as a strategic tool towards achieving port competitiveness. However, the early approaches to port marketing, mainly based on consumer marketing principles, where followed by scarce references, mainly dealing with particularities of marketing implementation in ports and terminals. This paper attempts to provide a solid theoretical background to the notion, the need and the applicability of the marketing concept in the container port industry. It investigates the preconditions under which port marketing strategies are designed and formulated, by measuring the level of market orientation of ports and terminals. Furthermore, it attempts to examine the impact of market orientation on port performance, under the mediating role of marketing tactics and the moderating effect of the ports＇/terminals＇ internal and external environment.展开更多
Broadcast network, telecommunications network and Internet underpin the development of the information industry. The integration of them three is an inevitable trend of the modern IT industry. In this context, provinc...Broadcast network, telecommunications network and Internet underpin the development of the information industry. The integration of them three is an inevitable trend of the modern IT industry. In this context, provincial broadcast groups are confronted with unprecedented challenges and opportunities, among which customers are a key element. This paper explores the customer-oriented sales management mode based on the marketized operation of provincial broadcast groups with Henan CATV Group as the illustrative case.展开更多
This paper aims to present and discuss the use of a power flow methodology based on Gauss elimination method to evaluate the performance of distribution network taking into account the neutral conductor absence at spe...This paper aims to present and discuss the use of a power flow methodology based on Gauss elimination method to evaluate the performance of distribution network taking into account the neutral conductor absence at specific sections, and a development of a methodology based on GA （genetic algorithm） capable of evaluating alternative solutions in different bars of the feeder, in order to propose appropriate solutions to improve the distribution network safety. Besides the technical aspects, the proposed GA methodology takes into account the economic feasibility analysis. The results of power flow simulations have shown that the presence of single-phase transformers along with the absence of the neutral conductor at specific sections of the MV （medium voltage） network may increase the Vng （neutral-to-ground voltage） levels of the feeders involved, jeopardizing the system＇s safety. On the other hand, the solutions proposed by the GA methodology may reduce the network Vng levels and improve the safety conditions, providing values close to the ones found before the neutral conductor theft.展开更多
The effect of an applied magnetic field on an inhomogeneous superconductor is studied and the value of the lower critical magnetic field HC1 at which superconducting vortices appear is estimated. In addition, the auth...The effect of an applied magnetic field on an inhomogeneous superconductor is studied and the value of the lower critical magnetic field HC1 at which superconducting vortices appear is estimated. In addition, the authors locate the vortices of local minimizers, which depends on the inhomogeneous term a(x).展开更多
文摘In view of the importance of the hotel segment for the tourism and for the economy of countries such as Portugal, the objective of this study was to measure the level of orientation for the market of the largest hotel groups of Portugal. This investigation initially emphasized the importance of the marketing for the organizations, mainly the orientation for the market. After a brief explanation on the hotel segment in Portugal, an empirical study was presented, of quantitative, exploratory and traversal character, performed with the largest groups of 20 hotels of Portugal, using as an instrument of collection data, the traditional Markor scale （market orientation） adapted to the hotel sector. After analyzing the data, it was found in the investigated organizations that a good capacity to generate market information and response to the market, which formed two of the three constructs of Markor scale. However the results obtained with the construct of the dissemination of market information were below the expectations. It was possible to conclude that marketing professionals of the large hotel groups in Portugal are well oriented to the market, something not shared by other investigated departments of the hotels. So the current challenge for the main networks of hotels in Portugal is to improve the internal dissemination of information that marketing professionals gathered at the market.
文摘Identification and responsiveness towards customer needs is a notion that rests deeply in the heart of the marketing concept, and has been discussed in various fields of business and economic literature. At the same time literature in port economics and management has proposed various means for analyzing market conditions, overcoming competitive pressures in the port industry and pursuing sustainable competitive advantage. In line with this discussion, albeit with a significant time delay, port economics and management literature has also proposed the use of marketing strategies as a strategic tool towards achieving port competitiveness. However, the early approaches to port marketing, mainly based on consumer marketing principles, where followed by scarce references, mainly dealing with particularities of marketing implementation in ports and terminals. This paper attempts to provide a solid theoretical background to the notion, the need and the applicability of the marketing concept in the container port industry. It investigates the preconditions under which port marketing strategies are designed and formulated, by measuring the level of market orientation of ports and terminals. Furthermore, it attempts to examine the impact of market orientation on port performance, under the mediating role of marketing tactics and the moderating effect of the ports＇/terminals＇ internal and external environment.
文摘Broadcast network, telecommunications network and Internet underpin the development of the information industry. The integration of them three is an inevitable trend of the modern IT industry. In this context, provincial broadcast groups are confronted with unprecedented challenges and opportunities, among which customers are a key element. This paper explores the customer-oriented sales management mode based on the marketized operation of provincial broadcast groups with Henan CATV Group as the illustrative case.
文摘This paper aims to present and discuss the use of a power flow methodology based on Gauss elimination method to evaluate the performance of distribution network taking into account the neutral conductor absence at specific sections, and a development of a methodology based on GA （genetic algorithm） capable of evaluating alternative solutions in different bars of the feeder, in order to propose appropriate solutions to improve the distribution network safety. Besides the technical aspects, the proposed GA methodology takes into account the economic feasibility analysis. The results of power flow simulations have shown that the presence of single-phase transformers along with the absence of the neutral conductor at specific sections of the MV （medium voltage） network may increase the Vng （neutral-to-ground voltage） levels of the feeders involved, jeopardizing the system＇s safety. On the other hand, the solutions proposed by the GA methodology may reduce the network Vng levels and improve the safety conditions, providing values close to the ones found before the neutral conductor theft.
基金Project supported by the National Natural Science Foundation of China (No.10071067) the Excellent Young Teachers Program of the Ministry of Education of China, the Jiangsu Provincial National Science Foundation of China and the Combinatorial and Comput
文摘The effect of an applied magnetic field on an inhomogeneous superconductor is studied and the value of the lower critical magnetic field HC1 at which superconducting vortices appear is estimated. In addition, the authors locate the vortices of local minimizers, which depends on the inhomogeneous term a(x).
