Promotion is becoming one of the most commonly and intentionally used by local government element of marketing mix. It can be either internal （addressed to the inhabitants of the unit） or external （aimed at people ...Promotion is becoming one of the most commonly and intentionally used by local government element of marketing mix. It can be either internal （addressed to the inhabitants of the unit） or external （aimed at people who are not residents of the unit）. The subject of the presented studies will be culture promotion of the region. One of the areas of promotion, little appreciated in Poland so far, is culture and culture heritage which are of greater and greater importance for the regional development. Culture heritage can be a resource to strengthen the region and improve the conditions for economic growth. Culture goods constitute an important factor in the development of socio-economic region. They increase tourist attractiveness contributing to the development of tourism and agro-tourism in the area. The rich history, multi-layered and diverse culture heritage, both tangible and intangible, can be one of the main assets of raising the competitiveness of the given region in the country and the European Union （EU）. It should be assumed that in a market economy town or municipality operate in a manner similar to enterprise, they produce products and services offered to the internal market （municipality） as well as to external one （surrounding of the municipality）. Competitive conditions require the use of all tools to increase the effectiveness of the operation, including marketing tools. Being a marketing issue a product, which is offered by a city/town, can be considered in two aspects： first as a mega-product （i.e., a city/town as a whole）, second as a distribution of a mega-product for individual municipal sub-products. Presented concept of a product offered by a city in its two distinctions can be also applied to a municipality. Market-based approach in relation to territorial units is usually called ＂territorial marketing＂. Alternatively, they can be also called ＂spatial marketing＂ and ＂area marketing＂. Depending on the type of territorial units and the scope of marketing activities various concepts are used （e.g., urban marketing and municipal marketing）. Currently in Poland these concepts are generally related to basic units of the administrative division of the country namely to urban and rural municipalities. Therefore, for this type of activities one can suggest the term ＂municipal marketing＂.展开更多
A unified personality commonly referred to as is the sum of the person＇ s character, temperament, ability and other characteristics , as well as personal ethics, thought, soul, behaviors, attitudes and social respons...A unified personality commonly referred to as is the sum of the person＇ s character, temperament, ability and other characteristics , as well as personal ethics, thought, soul, behaviors, attitudes and social responsibility aspects. Personality is certain physiological basis, formed and developed in social practice and it is the result of genetic and environmental factors, the society may influence the development of a number of factors of personality. The so-called healthy personality refers to personality harmonious, comprehensive and healthy development. Because of contemporary college students study pressure, economic pressure, the employment pressure, emotional stress and other factors, it results in morbid psychology; personality psychology highlights the unhealthy phenomenon. In recent years, especially college students＇ personality distortions continue to occur, it is caused widespread concern of the whole society, to strengthen and shape the health of college students has become an important personality of an urgent work.展开更多
1Since the middle of last century, the world has entered consumer society. Decided by consumerism, hedonic consumption has got popular. Hedonic consumption makes people be personalized during consumption and brings a ...1Since the middle of last century, the world has entered consumer society. Decided by consumerism, hedonic consumption has got popular. Hedonic consumption makes people be personalized during consumption and brings a high degree of prosperity in consumption. But at the same time, for the materialization logic in consumerism, people has been enslaved by substance and involved in the vicious circle about unlimited demand for substance, which brought a series of problems in consumption. Nowadays, sharing consumption is rapidly developing, which leads to the change of consumption values. The application of big data in the consumer area, through bringing ＂big data sense＂ and solving information barrier, is one of the most important reasons to cause the change. This change can help to establish a fair consumption environment and harmonious consumption relations, which will make the economic development faster and better展开更多
Strengthen the practical teaching is an important way to improve effectiveness of colleges＇ ideological and political lessons. It has an important role to stimulate the students＇ individuality development, cultivate...Strengthen the practical teaching is an important way to improve effectiveness of colleges＇ ideological and political lessons. It has an important role to stimulate the students＇ individuality development, cultivate students＇ innovative spirit, help students improve their ability of analyzing and solving problems, and improve students＇ comprehensive quality. This paper will analyze the problems existing in practical teaching model of ideological and political lessons, and put forward the corresponding reform measures, hoping to innovate and perfect the practical teaching model.展开更多
Ideological and political education aims for comprehensive development of all aspects of capacity. However, there exist following issues in our current education： emphasizing knowledge instruction while neglecting st...Ideological and political education aims for comprehensive development of all aspects of capacity. However, there exist following issues in our current education： emphasizing knowledge instruction while neglecting students＇ personality development; education is confined to the classroom, ignoring influence on students thinking from external environment; simplicity in teaching evaluation. To truly achieve the purpose of educating people, we should adhere to stereoscopic teaching, establish ＂people＂-centered educational philosophy, adhere to ＂all-round development＂; integrate resources in and out of school for education; establish diversified evaluation system.展开更多
Constructivism is an important branch of cognitive theory. It is a leading theory of education at the end of 20th century and the early 21th century. Language itself is a kind of social construct, learning a language ...Constructivism is an important branch of cognitive theory. It is a leading theory of education at the end of 20th century and the early 21th century. Language itself is a kind of social construct, learning a language is construct personal knowledge. Under the guidance of constructivist learning theory, English teaching has transformed into a student-centered self-construct mode. It created a new situation that students can receive the overall development and personality development through situation setting, collaborative learning and meaning construction.展开更多
文摘Promotion is becoming one of the most commonly and intentionally used by local government element of marketing mix. It can be either internal （addressed to the inhabitants of the unit） or external （aimed at people who are not residents of the unit）. The subject of the presented studies will be culture promotion of the region. One of the areas of promotion, little appreciated in Poland so far, is culture and culture heritage which are of greater and greater importance for the regional development. Culture heritage can be a resource to strengthen the region and improve the conditions for economic growth. Culture goods constitute an important factor in the development of socio-economic region. They increase tourist attractiveness contributing to the development of tourism and agro-tourism in the area. The rich history, multi-layered and diverse culture heritage, both tangible and intangible, can be one of the main assets of raising the competitiveness of the given region in the country and the European Union （EU）. It should be assumed that in a market economy town or municipality operate in a manner similar to enterprise, they produce products and services offered to the internal market （municipality） as well as to external one （surrounding of the municipality）. Competitive conditions require the use of all tools to increase the effectiveness of the operation, including marketing tools. Being a marketing issue a product, which is offered by a city/town, can be considered in two aspects： first as a mega-product （i.e., a city/town as a whole）, second as a distribution of a mega-product for individual municipal sub-products. Presented concept of a product offered by a city in its two distinctions can be also applied to a municipality. Market-based approach in relation to territorial units is usually called ＂territorial marketing＂. Alternatively, they can be also called ＂spatial marketing＂ and ＂area marketing＂. Depending on the type of territorial units and the scope of marketing activities various concepts are used （e.g., urban marketing and municipal marketing）. Currently in Poland these concepts are generally related to basic units of the administrative division of the country namely to urban and rural municipalities. Therefore, for this type of activities one can suggest the term ＂municipal marketing＂.
文摘A unified personality commonly referred to as is the sum of the person＇ s character, temperament, ability and other characteristics , as well as personal ethics, thought, soul, behaviors, attitudes and social responsibility aspects. Personality is certain physiological basis, formed and developed in social practice and it is the result of genetic and environmental factors, the society may influence the development of a number of factors of personality. The so-called healthy personality refers to personality harmonious, comprehensive and healthy development. Because of contemporary college students study pressure, economic pressure, the employment pressure, emotional stress and other factors, it results in morbid psychology; personality psychology highlights the unhealthy phenomenon. In recent years, especially college students＇ personality distortions continue to occur, it is caused widespread concern of the whole society, to strengthen and shape the health of college students has become an important personality of an urgent work.
文摘1Since the middle of last century, the world has entered consumer society. Decided by consumerism, hedonic consumption has got popular. Hedonic consumption makes people be personalized during consumption and brings a high degree of prosperity in consumption. But at the same time, for the materialization logic in consumerism, people has been enslaved by substance and involved in the vicious circle about unlimited demand for substance, which brought a series of problems in consumption. Nowadays, sharing consumption is rapidly developing, which leads to the change of consumption values. The application of big data in the consumer area, through bringing ＂big data sense＂ and solving information barrier, is one of the most important reasons to cause the change. This change can help to establish a fair consumption environment and harmonious consumption relations, which will make the economic development faster and better
文摘Strengthen the practical teaching is an important way to improve effectiveness of colleges＇ ideological and political lessons. It has an important role to stimulate the students＇ individuality development, cultivate students＇ innovative spirit, help students improve their ability of analyzing and solving problems, and improve students＇ comprehensive quality. This paper will analyze the problems existing in practical teaching model of ideological and political lessons, and put forward the corresponding reform measures, hoping to innovate and perfect the practical teaching model.
文摘Ideological and political education aims for comprehensive development of all aspects of capacity. However, there exist following issues in our current education： emphasizing knowledge instruction while neglecting students＇ personality development; education is confined to the classroom, ignoring influence on students thinking from external environment; simplicity in teaching evaluation. To truly achieve the purpose of educating people, we should adhere to stereoscopic teaching, establish ＂people＂-centered educational philosophy, adhere to ＂all-round development＂; integrate resources in and out of school for education; establish diversified evaluation system.
文摘Constructivism is an important branch of cognitive theory. It is a leading theory of education at the end of 20th century and the early 21th century. Language itself is a kind of social construct, learning a language is construct personal knowledge. Under the guidance of constructivist learning theory, English teaching has transformed into a student-centered self-construct mode. It created a new situation that students can receive the overall development and personality development through situation setting, collaborative learning and meaning construction.
