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基于展会产品特性的营销管理关键控制点分析 被引量:2
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作者 钟颖 《商场现代化》 北大核心 2007年第08X期243-244,共2页
产品不同,其营销管理的具体内容和方法也不同。展会产品有其特殊性。本文在归纳展会产品四个特性基础上,阐述了展会产品的营销管理内容,而后从管理方法的角度,创新性地提出了展会产品营销管理的七个关键控制点并进行分析。
关键词 展会产品 营销管理 关键控制点
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王者的盛宴——PMA 2004数码影像产品展会侧记
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作者 双瞳 《大众硬件》 2004年第4期135-139,共5页
75年前,在美国密西西北州杰克逊市,成立了旨在推广摄影新产品新技术的PMA协会,其全称为Photo Marketing Association(影像产品行销协会)。自1924年举办第一届以来,随着时间的推移,每年的PMA展会已成为世界性的影像产品的展示盛... 75年前,在美国密西西北州杰克逊市,成立了旨在推广摄影新产品新技术的PMA协会,其全称为Photo Marketing Association(影像产品行销协会)。自1924年举办第一届以来,随着时间的推移,每年的PMA展会已成为世界性的影像产品的展示盛会。在2002年的PMA上,佳能推出了自己的第一款高性价比单反EOS-D60。 展开更多
关键词 PMA2004 数码影像产品展会 数码相机 佳能公司 尼康公司 索尼公司
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广西茶在茶博会上大放异彩 被引量:1
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作者 陈静 邓蕾雅 《农家之友》 2021年第6期9-9,共1页
5月21—25日,在杭州举办的第四届中国国际茶叶博览会(以下简称“茶博会”)上,广西展团现场销售额1374万元,实际签约近17亿元,意向签约3600万元,夺取展会产品现场销售额、合同签约额、贸易销售总额3项第一,荣获“最佳组织单位”,成为茶... 5月21—25日,在杭州举办的第四届中国国际茶叶博览会(以下简称“茶博会”)上,广西展团现场销售额1374万元,实际签约近17亿元,意向签约3600万元,夺取展会产品现场销售额、合同签约额、贸易销售总额3项第一,荣获“最佳组织单位”,成为茶博会最亮眼的明星。“我们这次有备而来,力求最大限度向消费者展示广西茶的风采。”自治区农业农村厅市场与信息化处处长韦斌华介绍. 展开更多
关键词 茶博会 广西茶 信息化 合同签约 展会产品 最大限度 销售总额 销售额
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Analysis of developing non-timber forest products of Sanjiang Plain, Northeast China 被引量:1
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作者 LIU Tong ZHOU Zhi-qiang 《Journal of Forestry Research》 SCIE CAS CSCD 2006年第4期339-341,共3页
The Sanjiang Plain is a vast area of alluvial floodplains and low hills in northeast Heilongjiang Province. Because of the excessive land reclamation in the past, the whole forest area and the quality have decreased. ... The Sanjiang Plain is a vast area of alluvial floodplains and low hills in northeast Heilongjiang Province. Because of the excessive land reclamation in the past, the whole forest area and the quality have decreased. In the view of sustainable development, this paper analyzed the possibilities for Non-timber Forest Product in terms of developing potentialities, markets, social effects and the status of NTFPs in several counties of Sanjiang Plain. The result showed that, active development and management for NTFPs is an optimistic option to how to balance the wetlands conservation and sustainable economic development. 展开更多
关键词 Sanjiang Plain NTFP developing potentialities MARKETS social effects
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On the Integrated Model of Music in the Creation and Dissemination of New Media Era
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作者 Ning XU 《International Journal of Technology Management》 2013年第11期96-97,共2页
Into the era of new media art, music develops toward a more comprehensive, more novel direction. Music is no longer pure spirit product, and becomes a resource of information society. This paper analyzes the new media... Into the era of new media art, music develops toward a more comprehensive, more novel direction. Music is no longer pure spirit product, and becomes a resource of information society. This paper analyzes the new media era music creation mode change, as a result of this mode of music dissemination of new characteristics were summarized, illustrate the influence of new media tools generated for music culture, find some means of basis for the development of music art in the new environment. With the development of computer and the popularization of the Internet, everyone can become the creator and disseminator of music. At the same time of the concept and the mode of creation have changed, music dissemination way is to find a broader approach. In numerous new media era music works, those who conform to the times and the nature of music works will also become a classic in the information after the bubble. 展开更多
关键词 New Media New Media Art MIDI Creation and Communication Integration INTERACTIVE
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