科技馆展品教育价值的重新审视——从设计到实践

展品是科技馆展览教育服务中实现教育目的的核心要素。如何基于展品设计教育活动,是众多科技馆转型的核心问题。本文针对科技馆“观众为中心”观念转向的现状进行解剖,明确展品在科技馆中的价值和地位;同时,针对现有教育活动仅基于展览设计成品进行“缝补式设计”,具有滞后性等特点,导致难以发挥展览教育功能等问题,构建科技馆展品教育信息通信过程模型,重新审视展品的教育价值,进而将模型落实于实践活动中。

浅析展示照明形式美

介绍了照明的艺术含义及作用,分析阐述了展示照明的几种基本形式,并对展示照明的装饰性进行了详细阐述,以达到提高展品价值,吸引人们视线,激发人们情感的良好效果。

Value Creation for the After-Sales Services： Organizational and Strategic Perspectives

As a part of the product development process, the after-sales services are not only a source of innovation, but also they benefit from value creation through new managerial methodologies for the achievement of competitive advantage and customer satisfaction. The objective of the paper is to further understand value creation for the after-sales services. We present the case of the creation of a new business for the after-sales services for the entrance into a new market. The new business is created by two gurus in the aerospace industry. A typology of guidelines is derived, based on organizational and strategic perspectives, for the after-sales services value creation and the guidelines for the creation of a new business as well as for the entrance of into a new market are presented.