Using social exchange theory, this study investigated residents' attitudes toward the preliminary stage of tourism development in nature reserves in Wuyishan National Nature Reserve of China, and the socio-economic a...Using social exchange theory, this study investigated residents' attitudes toward the preliminary stage of tourism development in nature reserves in Wuyishan National Nature Reserve of China, and the socio-economic and negative effects of residents' attitude toward the tourist industry. Results of the questionnaire survey indicated that local people perceived they could benefit from the economic activities related to tourism, and were supportive of the conservation of natural resources and local culture, sustainable community development, and community participation in ecotourism planning and management. This study also revealed that the variables of age, gender, education level, household income, family size, non-farm work arrangements, and the distance to tourism attractions, have significant association with respondents' attitudes toward ecotourism development, or negative impacts of the tourist industry. Respondents who are male, or have a higher household income, are more supportive of tourism development inside the reserve. Younger and more highly educated community members are more likely to support learning more about natural and cultural resources and landscapes. Respondents who have a hieher household income, or live far fromthe village center, are more concerned about the negative environmental impacts of tourism development.展开更多
As the protected areas of land and coastal environment, nature reserves are designed to address how to reconcile the conservation of biodiversity, the quest for economic and social development and the maintenance of c...As the protected areas of land and coastal environment, nature reserves are designed to address how to reconcile the conservation of biodiversity, the quest for economic and social development and the maintenance of cultural values. This paper establishes a framework for nature reserve development that seeks to incorporate ecotourism into its strategies. The overall purpose was to identify the information needs required for a comprehensive nature reserve that incorporates ecotourism related values. It also illustrates the utility of this framework in the context of the Wuzhishan Mountain Region of China. A literature review, the first phase of a visionary strategy and a subsequent gap analysis for available management information were undertaken in order to achieve this paper's purpose. Finally, recommendations axe pre-sented for integrating ecotourism into nature reserve development in the Wuzhishan Mountain Region.展开更多
This article seeks to develop a fuller understanding of the social and attraction motives of domestic tourists who visit the Changbai Mountain Biosphere Reserve(CMBR) in Northeastern China. To do so, ecotourists are c...This article seeks to develop a fuller understanding of the social and attraction motives of domestic tourists who visit the Changbai Mountain Biosphere Reserve(CMBR) in Northeastern China. To do so, ecotourists are compared to general travelers visiting this area. A questionnaire was employed to collect data on visitor characteristics and motivations, responses to which were then analyzed via descriptive statistics, T-tests and principal component factor analysis. Results showed that 16% of the visitors to this area were classified as ecotourists, while the remainder general travelers. Five motivations displayed significant differences(P<0.05) between these two types of tourists. Three social motives – boosting self-confidence, feeling at home away from home and being together with family – and two attraction motives – indoor sports and viewing unique landscapes of the CMBR(crater lake, waterfall, gorge and hot spring) – were significantly more important for general travelers(P<0.05); while two social motives of experiencing the tranquility of the natural setting and the natural beauty of the landscape were relatively more important for ecotourists(P<0.1). Results suggest that ecotourists have distinct and complicated attraction and social motives compared to general travelers visiting the CMBR. Results have useful implications for researchers interested in tourist motivations and behavior, as well as for managers who wish to focus their marketing strategies more effectively. National Park of South Africa. Uysal et al.(1994) assessed the travel motives of Australian tourists to U.S. national parks and nature areas and formed five groupings including ‘relaxation/hobbies', ‘novelty', ‘enhancement of kinship relationship', ‘escape', and ‘prestige'. Tao et al.(2004) analyzed motivations of Asian tourists travelling to Taiwan's Taroko National Park using a self-defined approach and found that the most significant benefits sought by self-defined ecotourists are ‘learning about nature' and ‘participating in recreation activities'. Beh and Bruyere(2007) analyzed visitor motivations in three Kenyan national reserves, identifying the three most prominent kinds of tourists as escapers, learners and spiritualists. Pan and Ryan(2007) used factor analysis to reveal five motivational dimensions –‘relaxation', ‘social needs', ‘a sense of belonging', ‘mastery skills', and ‘intellectual needs' – of visitors to the Pirongia Forest Park in New Zealand. Kruger and Saayman(2010) did a comparative study on travel motivations of tourists to Kruger and Tsitsikamma National Parks in South Africa and found that common motives of tourists were ‘escape and relaxation' as well as ‘knowledge seeking', ‘nostalgia' and ‘park attributes'. Despite these efforts, on an overall basis past literature on why visitors travel to national parks and nature areas is still rather limited. In China, a number of empirical studies on tourist motivations have been conducted since the early 1990s(Chen and Miao 2006; Dong 2011; Huang et al. 2011; Jeffrey and Xie 1994; Lu 1997; Ma et al. 2013; Zhang 2012). Some studies have focused on motivations of visitors to nature reserves(Li 2007), geological parks(Chen and Qiao 2010), world heritage sites(Su et al. 2005), and seismic memorial sites(Tang 2014). However, most previous research findings on tourist motivations are not comparable, reflecting the fact that visitors to different parks have quite different motives due to the attributes of particular destinations, the geographic locations of these parks, types of available activities, marketing strategies, and the complexity of travel motives(Chen and Qiao 2010; Pan and Ryan 2007). While it is true that certain motivations were shared in varying degrees by most tourists to these places – i.e., ‘appreciating natural landscapes', ‘family and education', ‘social needs', and ‘perceived prestige of visit' – most previous research has not focused on natural settings as destinations. Thus travel motivations of tourists to these areas must be further explored and clarified in relation to impacts on particular natural areas and patterns of market segmentation. As one of the earliest and largest natural reserves established in China, the Changbai Mountain Biosphere Reserve(CMBR) has long been a draw not only for domestic tourists but also for international visitors, and tourism to the area has been growing steadily since 1980. With the number of visitors to the reserve having climbed to 2.44 million in 2010(Statistical Communiqué of the Changbai Mountain Protection and Development Zone of Jilin Province 2011), it has become imperative for local government officials and reserve wardens to understand tourists' desires and interests when identifying tourism development opportunities. However, the existing literature still suffers from a lack of empirical studies that investigate why people travel to the CMBR and whether tourist motives differ between groups such as ecotourists and general travelers. The target population for this study consists of domestic visitors to the CMBR. The goals of this research include:(1) to identify the social and attraction motives of domestic tourists that influence decisions to visit the CMBR;(2) to explore whether there are any differences between the motivations of these two types of tourists; and(3) to provide some useful management implications for local government and tourism marketers.展开更多
基金the University of the Ryukyus Foundation(Fiscal year of 2014)the United Graduate School of Agricultural Sciences,Kagoshima University(Fiscal year of 2015 and 2016) for their grant to support this research
文摘Using social exchange theory, this study investigated residents' attitudes toward the preliminary stage of tourism development in nature reserves in Wuyishan National Nature Reserve of China, and the socio-economic and negative effects of residents' attitude toward the tourist industry. Results of the questionnaire survey indicated that local people perceived they could benefit from the economic activities related to tourism, and were supportive of the conservation of natural resources and local culture, sustainable community development, and community participation in ecotourism planning and management. This study also revealed that the variables of age, gender, education level, household income, family size, non-farm work arrangements, and the distance to tourism attractions, have significant association with respondents' attitudes toward ecotourism development, or negative impacts of the tourist industry. Respondents who are male, or have a higher household income, are more supportive of tourism development inside the reserve. Younger and more highly educated community members are more likely to support learning more about natural and cultural resources and landscapes. Respondents who have a hieher household income, or live far fromthe village center, are more concerned about the negative environmental impacts of tourism development.
文摘As the protected areas of land and coastal environment, nature reserves are designed to address how to reconcile the conservation of biodiversity, the quest for economic and social development and the maintenance of cultural values. This paper establishes a framework for nature reserve development that seeks to incorporate ecotourism into its strategies. The overall purpose was to identify the information needs required for a comprehensive nature reserve that incorporates ecotourism related values. It also illustrates the utility of this framework in the context of the Wuzhishan Mountain Region of China. A literature review, the first phase of a visionary strategy and a subsequent gap analysis for available management information were undertaken in order to achieve this paper's purpose. Finally, recommendations axe pre-sented for integrating ecotourism into nature reserve development in the Wuzhishan Mountain Region.
基金supported by the National Forestry Public Welfare Program of China (201304216)the National Key Technologies R&D Program of China (2012BAD22B04)the National Key Laboratory Projects (LFSE2015-20)
文摘This article seeks to develop a fuller understanding of the social and attraction motives of domestic tourists who visit the Changbai Mountain Biosphere Reserve(CMBR) in Northeastern China. To do so, ecotourists are compared to general travelers visiting this area. A questionnaire was employed to collect data on visitor characteristics and motivations, responses to which were then analyzed via descriptive statistics, T-tests and principal component factor analysis. Results showed that 16% of the visitors to this area were classified as ecotourists, while the remainder general travelers. Five motivations displayed significant differences(P<0.05) between these two types of tourists. Three social motives – boosting self-confidence, feeling at home away from home and being together with family – and two attraction motives – indoor sports and viewing unique landscapes of the CMBR(crater lake, waterfall, gorge and hot spring) – were significantly more important for general travelers(P<0.05); while two social motives of experiencing the tranquility of the natural setting and the natural beauty of the landscape were relatively more important for ecotourists(P<0.1). Results suggest that ecotourists have distinct and complicated attraction and social motives compared to general travelers visiting the CMBR. Results have useful implications for researchers interested in tourist motivations and behavior, as well as for managers who wish to focus their marketing strategies more effectively. National Park of South Africa. Uysal et al.(1994) assessed the travel motives of Australian tourists to U.S. national parks and nature areas and formed five groupings including ‘relaxation/hobbies', ‘novelty', ‘enhancement of kinship relationship', ‘escape', and ‘prestige'. Tao et al.(2004) analyzed motivations of Asian tourists travelling to Taiwan's Taroko National Park using a self-defined approach and found that the most significant benefits sought by self-defined ecotourists are ‘learning about nature' and ‘participating in recreation activities'. Beh and Bruyere(2007) analyzed visitor motivations in three Kenyan national reserves, identifying the three most prominent kinds of tourists as escapers, learners and spiritualists. Pan and Ryan(2007) used factor analysis to reveal five motivational dimensions –‘relaxation', ‘social needs', ‘a sense of belonging', ‘mastery skills', and ‘intellectual needs' – of visitors to the Pirongia Forest Park in New Zealand. Kruger and Saayman(2010) did a comparative study on travel motivations of tourists to Kruger and Tsitsikamma National Parks in South Africa and found that common motives of tourists were ‘escape and relaxation' as well as ‘knowledge seeking', ‘nostalgia' and ‘park attributes'. Despite these efforts, on an overall basis past literature on why visitors travel to national parks and nature areas is still rather limited. In China, a number of empirical studies on tourist motivations have been conducted since the early 1990s(Chen and Miao 2006; Dong 2011; Huang et al. 2011; Jeffrey and Xie 1994; Lu 1997; Ma et al. 2013; Zhang 2012). Some studies have focused on motivations of visitors to nature reserves(Li 2007), geological parks(Chen and Qiao 2010), world heritage sites(Su et al. 2005), and seismic memorial sites(Tang 2014). However, most previous research findings on tourist motivations are not comparable, reflecting the fact that visitors to different parks have quite different motives due to the attributes of particular destinations, the geographic locations of these parks, types of available activities, marketing strategies, and the complexity of travel motives(Chen and Qiao 2010; Pan and Ryan 2007). While it is true that certain motivations were shared in varying degrees by most tourists to these places – i.e., ‘appreciating natural landscapes', ‘family and education', ‘social needs', and ‘perceived prestige of visit' – most previous research has not focused on natural settings as destinations. Thus travel motivations of tourists to these areas must be further explored and clarified in relation to impacts on particular natural areas and patterns of market segmentation. As one of the earliest and largest natural reserves established in China, the Changbai Mountain Biosphere Reserve(CMBR) has long been a draw not only for domestic tourists but also for international visitors, and tourism to the area has been growing steadily since 1980. With the number of visitors to the reserve having climbed to 2.44 million in 2010(Statistical Communiqué of the Changbai Mountain Protection and Development Zone of Jilin Province 2011), it has become imperative for local government officials and reserve wardens to understand tourists' desires and interests when identifying tourism development opportunities. However, the existing literature still suffers from a lack of empirical studies that investigate why people travel to the CMBR and whether tourist motives differ between groups such as ecotourists and general travelers. The target population for this study consists of domestic visitors to the CMBR. The goals of this research include:(1) to identify the social and attraction motives of domestic tourists that influence decisions to visit the CMBR;(2) to explore whether there are any differences between the motivations of these two types of tourists; and(3) to provide some useful management implications for local government and tourism marketers.