酒店网络评论内容特征对消费者购买意愿的影响——基于时间距离和社会距离情景的实验研究

网络评论影响消费者决策,其中,评论内容对消费者购买意愿有重要影响。文章基于解释水平理论,将网络评论分为体现工具性利益和体现认同性利益两类评论,以酒店网络评论为例,通过实验研究了这两类评论在不同时间距离和社会距离情景下对消费者购买意愿的影响。结果表明,时间距离上的远期消费者购买意愿受认同性评论的影响更显著,近期消费者购买意愿受工具性评论的影响更显著;与评论发布者社会距离远的消费者购买意愿受认同性评论影响更显著,与评论发布者社会距离近的消费者购买意愿受工具性评论影响更显著。文章为研究在线消费者决策提供了理论基础,为企业制定在线信息管控机制和网络营销策略提供了方法指导。

Conceptual Framework for Calculation of Climate Performance with Pre-verified LCA-Tools

This article proposes the use of current European standards and verification rules for EPDs （environmental product declarations） as a basis for evaluating the climate impact of contractors＇ alternative designs of infrastructural projects. The proposed conceptual framework for verified climate calculations is based on the Swedish-based, the International EPD System. Several Swedish and Norwegian stakeholders were engaged in this joint project to understand driving forces and obstacles and provide key insights for the successful implementation of the framework for a transparent and comparable assessment of climate impact from alternative design options. In order to perform a sharp test of some main hypothesizes, the project participants tested the proposed framework in bridge and roads projects.

购买可行性与网络评论信息一致性对产品评价的影响

消费者往往选择性加工与其内在心理倾向一致的信息。本研究通过三个实验考察了购买可行性和网络评论信息在解释水平上的一致性对消费者产品评价的影响。实验一、实验二选取三种体验式产品,检验不同类型评论信息对购买可行性高和低的消费者产品评价的影响是否存在差异。实验三检验消费者与评论者间的社会距离是否会调节购买可行性和评论信息类型间的匹配作用。结果表明,购买可行性高的消费者对产品的评价更易受体现工具性利益网络评论信息的影响,购买可行性低的消费者对产品的评价更易受体现认同性利益网络评论信息的影响,而社会距离会调节上述效应。