To explore the problems of dynamic change in production demand and operating contradiction in production process, a new extension theory-based production operation method is proposed. The core is the demand requisitio...To explore the problems of dynamic change in production demand and operating contradiction in production process, a new extension theory-based production operation method is proposed. The core is the demand requisition, contradiction resolution and operation classification. For the demand requisition, the deep and comprehensive demand elements are collected by the conjugating analysis. For the contradiction resolution, the conflict between the demand and operating elements are solved by the extension reasoning, extension transformation and consistency judgment. For the operating classification, the operating importance among the operating elements is calculated by the extension clustering so as to guide the production operation and ensure the production safety. Through the actual application in the cascade reaction process of high-density polyethylene (HDPE) of a chemical plant, cases study and comparison show that the proposed extension theory-based production operation method is significantly better than the traditional experience-based operation method in actual production process, which exploits a new way to the research on the production operating methods for industrial process.展开更多
The engineering information is divided into operation management, partners, public services and integrated innovation in the article. At the same time, the article discusses the difference and connection between proje...The engineering information is divided into operation management, partners, public services and integrated innovation in the article. At the same time, the article discusses the difference and connection between project management informationization knowledge and enterprise information management. The single project management extended to the whole life cycle of information management, the information management extended to the cooperation platform, innovation platform, integrated service platform.展开更多
Advertising and sales promotion have significant impact on raising customer awareness. They are tools by which customers become acquainted with new and innovative products and services of the companies. Despite the im...Advertising and sales promotion have significant impact on raising customer awareness. They are tools by which customers become acquainted with new and innovative products and services of the companies. Despite the importance of these tools in increasing sales, it is not easy to evaluate their effect on sales. One of the problems confronted by the marketing managers is the determination of a clear relationship between the effectiveness of advertising and sales promotion on profitability. In this article, considering the relationship between these tools and brand equity, we have attempted to determine the relationship between effectiveness of these two factors and profitability. Next, a system dynamics model for representing the effects of marketing communication tools on company profitability is offered. Finally, using the data from a corporation and the numeric values related to each of the elements in the model, an attempt has been made to determine a number representing the magnitude of the effect of advertising and sales promotion on the corporation＇s revenue and profitability and to draw the respective curves related to the effects of these two factors.展开更多
基金Supported by the National Natural Science Foundation of China(61104131)the Fundamental Research Funds for Central Universities(ZY1111)
文摘To explore the problems of dynamic change in production demand and operating contradiction in production process, a new extension theory-based production operation method is proposed. The core is the demand requisition, contradiction resolution and operation classification. For the demand requisition, the deep and comprehensive demand elements are collected by the conjugating analysis. For the contradiction resolution, the conflict between the demand and operating elements are solved by the extension reasoning, extension transformation and consistency judgment. For the operating classification, the operating importance among the operating elements is calculated by the extension clustering so as to guide the production operation and ensure the production safety. Through the actual application in the cascade reaction process of high-density polyethylene (HDPE) of a chemical plant, cases study and comparison show that the proposed extension theory-based production operation method is significantly better than the traditional experience-based operation method in actual production process, which exploits a new way to the research on the production operating methods for industrial process.
文摘The engineering information is divided into operation management, partners, public services and integrated innovation in the article. At the same time, the article discusses the difference and connection between project management informationization knowledge and enterprise information management. The single project management extended to the whole life cycle of information management, the information management extended to the cooperation platform, innovation platform, integrated service platform.
文摘Advertising and sales promotion have significant impact on raising customer awareness. They are tools by which customers become acquainted with new and innovative products and services of the companies. Despite the importance of these tools in increasing sales, it is not easy to evaluate their effect on sales. One of the problems confronted by the marketing managers is the determination of a clear relationship between the effectiveness of advertising and sales promotion on profitability. In this article, considering the relationship between these tools and brand equity, we have attempted to determine the relationship between effectiveness of these two factors and profitability. Next, a system dynamics model for representing the effects of marketing communication tools on company profitability is offered. Finally, using the data from a corporation and the numeric values related to each of the elements in the model, an attempt has been made to determine a number representing the magnitude of the effect of advertising and sales promotion on the corporation＇s revenue and profitability and to draw the respective curves related to the effects of these two factors.
