This paper focuses on the innovation as a key factor in entrepreneurial cycles particularly in those who deal with production. Taking into the consideration the whole entrepreneurial cycle, the innovation is the most ...This paper focuses on the innovation as a key factor in entrepreneurial cycles particularly in those who deal with production. Taking into the consideration the whole entrepreneurial cycle, the innovation is the most sensitive factor that determines the products giving to them the ＂soul＂ and in most cases separating successful from unsuccessful ones on the market. In the era of global market, competitiveness became one of the most important factors for each company. Within an enterprise, the engineers are those who are qualified and responsible to take care about the competitiveness of the products that company produce. They have to be introduced not just about the technology in sense of ＂how to made smt.＂, but even rather ＂bow to make the better product than others＂. ＂Better＂ could be involved in product various characteristics as quality, functionality, durability and any other ones which will convince the customer to buy it. The engineers should be more focused on the ＂value＂ involved in the product rather than on its ＂materialization＂, simply because the customers buy the value for him/her. By neglecting innovation, companies become just a simple economy subjects, without entrepreneurial elements, losing competitiveness and endanger their future. In long-term perspective, the permanent innovations implemented in the products and services as well as in the production process enable companies to became or remain competitive on the market.展开更多
Along with the quick development of social economy, market competition has already entered into a new stage, namely brand competition era. This paper is to put forward scientifically rational countermeasures and sugge...Along with the quick development of social economy, market competition has already entered into a new stage, namely brand competition era. This paper is to put forward scientifically rational countermeasures and suggestions through taking brand internalization theory as basis and starting from regional industry competitiveness. Thus it would increase regional industry competitiveness of brand.展开更多
Mass customization is the new frontier in business competition for both manufacturing and service industries. Fundamental changes in markets have occurred in the past 20 years. What were once sellers＇ markets have be...Mass customization is the new frontier in business competition for both manufacturing and service industries. Fundamental changes in markets have occurred in the past 20 years. What were once sellers＇ markets have become buyers＇ markets, The demand became unstable and hard to predict. Homogeneous markets became heterogeneous, which meant a necessity to produce specific products for smaller groups of buyers who demand higher-quality goods that more closely match their individual desires. The author believes that social and economic changes will eventually lead to essential modification of home design. Interior items will become more functional and able to keep up with the personal rhyme of life. This research has shown that requirements both to style and function became very specific and individual. The author believes that future furniture will become rather transforming system than a number of furniture pieces.展开更多
文摘This paper focuses on the innovation as a key factor in entrepreneurial cycles particularly in those who deal with production. Taking into the consideration the whole entrepreneurial cycle, the innovation is the most sensitive factor that determines the products giving to them the ＂soul＂ and in most cases separating successful from unsuccessful ones on the market. In the era of global market, competitiveness became one of the most important factors for each company. Within an enterprise, the engineers are those who are qualified and responsible to take care about the competitiveness of the products that company produce. They have to be introduced not just about the technology in sense of ＂how to made smt.＂, but even rather ＂bow to make the better product than others＂. ＂Better＂ could be involved in product various characteristics as quality, functionality, durability and any other ones which will convince the customer to buy it. The engineers should be more focused on the ＂value＂ involved in the product rather than on its ＂materialization＂, simply because the customers buy the value for him/her. By neglecting innovation, companies become just a simple economy subjects, without entrepreneurial elements, losing competitiveness and endanger their future. In long-term perspective, the permanent innovations implemented in the products and services as well as in the production process enable companies to became or remain competitive on the market.
文摘Along with the quick development of social economy, market competition has already entered into a new stage, namely brand competition era. This paper is to put forward scientifically rational countermeasures and suggestions through taking brand internalization theory as basis and starting from regional industry competitiveness. Thus it would increase regional industry competitiveness of brand.
文摘Mass customization is the new frontier in business competition for both manufacturing and service industries. Fundamental changes in markets have occurred in the past 20 years. What were once sellers＇ markets have become buyers＇ markets, The demand became unstable and hard to predict. Homogeneous markets became heterogeneous, which meant a necessity to produce specific products for smaller groups of buyers who demand higher-quality goods that more closely match their individual desires. The author believes that social and economic changes will eventually lead to essential modification of home design. Interior items will become more functional and able to keep up with the personal rhyme of life. This research has shown that requirements both to style and function became very specific and individual. The author believes that future furniture will become rather transforming system than a number of furniture pieces.
