The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line ...The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line has focused on marketized discourses such as advertisements,little attention has been paid to promotional discourse in public institutions such as the About us texts on Chinese university websites.The goal of the present study is twofold:first,to describe the generic features of the university About us texts in China;and second,to analyze how promotional discourse is interdiscursively incorporated in the discourse by referring to the broader sociopolitical context.Findings have indicated five main moves:giving an overview,stressing historical status,displaying strengths,pledging political and ideological allegiance,and communicating goals and visions.Move 3,displaying strengths,has the greatest amount of information and can be further divided into six sub-moves which presents information on campus facilities,faculty team,talent cultivation,disciplinary fields construction,academic research,and international exchange.The main linguistic and rhetorical strategies used in these moves are analyzed and discussed.展开更多
it summed up ten current situations of imported cosmetics in Chinese market from four perspectives, including purchasing capacity, consumer preference, importers with high popularity and sales competition. Meanwhile, ...it summed up ten current situations of imported cosmetics in Chinese market from four perspectives, including purchasing capacity, consumer preference, importers with high popularity and sales competition. Meanwhile, reasons of some tough situations in imported cosmetics market were also discussed. Finally, it put forward feasible suggestions for the better development of imported cosmetics in China.展开更多
The total FMCG spending sees a slowdown in nearly everywhere across the globe in 2016. However, what lies beneath the downturn is a vigorously evolving landscape, with quite a few categories rising against all odds wi...The total FMCG spending sees a slowdown in nearly everywhere across the globe in 2016. However, what lies beneath the downturn is a vigorously evolving landscape, with quite a few categories rising against all odds with unstoppable force — beauty segment for example. Engaging consumers smartly with innovative measures is its key for winning. Kantar Worldpanel has been investigating that how beauty market is developing in China in the new era of beauty, by providing a deep dive in consumers, channels and mobile interaction. This article provides a quick look at what could be found in the study.展开更多
This article summarized the current situation of Chinese professional hair cosmetic market and the recent changes in China cosmetic regulations. The characteristics and specifc examples in terms of technology and deve...This article summarized the current situation of Chinese professional hair cosmetic market and the recent changes in China cosmetic regulations. The characteristics and specifc examples in terms of technology and developing trend were listed and forecast.展开更多
The paper aims at sorting out the supervision and management system of cosmetics e-commerce industry through investigating the current situation and supervision mode. The problems and diffculties in supervision on e-c...The paper aims at sorting out the supervision and management system of cosmetics e-commerce industry through investigating the current situation and supervision mode. The problems and diffculties in supervision on e-commerce of cosmetics were analyzed through the survey on the staff working in departments of Beijing Food and Drug Administration. Corresponding regulatory policies were put forward.展开更多
This paper delivered statistics about China toothpaste industry in 2016 from the perspectives of sales amount, marketing operation, developing trends of inside and outside of China. In the end, it illustrated the pros...This paper delivered statistics about China toothpaste industry in 2016 from the perspectives of sales amount, marketing operation, developing trends of inside and outside of China. In the end, it illustrated the prospects of China toothpaste industry, showcasing a guidance for related parties to better know about it.展开更多
The latest trend of regulation about effcacy claims of cosmetics in China and EU has been analyzed. It is suggested that the cosmetic companies should make preparation.
China＇s capital market is different from that of the US in economic, political, and socio-cultural ways. China＇s dynamic and fast growing economy for the past decade entails some structural changes and weaknesses an...China＇s capital market is different from that of the US in economic, political, and socio-cultural ways. China＇s dynamic and fast growing economy for the past decade entails some structural changes and weaknesses and as a consequence, there are some business failures. We propose bankruptcy prediction models using Chinese firm data via several data mining tools and traditional logit analysis. We used Chinese firm data one year prior to bankruptcy and our results suggest that the financial variables developed by Altman （1968） and Ohlson （1980） perform reasonably well in determining business failures of Chinese firms, but the overall prediction rate is low compared with those of the US or other countries＇ studies. The reasons for this low prediction rate may be structural weaknesses resulting from China＇s fast growth and immature capital market.展开更多
As an active trader in international crude oil and petroleum product markets, Australia＇s human welfare is affected by oil crisis and contagion from the perspectives of economic growth, income inequality, and environ...As an active trader in international crude oil and petroleum product markets, Australia＇s human welfare is affected by oil crisis and contagion from the perspectives of economic growth, income inequality, and environmental sustainability. This paper investigates the impacts of oil price shocks upon Australia＇s gross domestic product （GDP） growth, Gini coefficients, and carbon dioxide emissions per capita from 1970 to 2012 with yearly frequency. Hypotheses concerning whether Australia＇s economic immunity against oil crisis is affected after the deregulation of oil market and whether endogenous oil price shocks account for more variations in human welfare than exogenous oil price shocks are tested. The methodologies include a theoretic model and a series of econometric tests. For the short-run dynamics, oil price is integrated into the model both linearly and non-linearly. Oil price shocks are categorized into exogenous and endogenous shocks. The conclusions are that inflated oil prices exert mainly non-linear negative impacts upon human welfare indicators and exogenous shocks induce endogenous shocks through labor price, Consumer Price Index （CPI）, interest rate, and exchange rate. For the long-run equilibrium, non-linear shocks＇ effects decay more slowly than linear shocks and the impacts of endogenous shocks last longer than that of exogenous shocks. Finally, oil market policies are evaluated and proposed.展开更多
基金This study is supported by the Chinese Ministry of Education(MOE)Humanities and Social Science Research Funding(20YJA740050)the MOE Key Research Project of Humanities and Social Science(16JJD740006)conducted by the Center for Linguistics and Applied Linguistics(CLAL),Guangdong University of Foreign Studies(GDUFS).We would like to thank the reviewers for their comments and suggestions on earlier versions of this manuscript.
文摘The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line has focused on marketized discourses such as advertisements,little attention has been paid to promotional discourse in public institutions such as the About us texts on Chinese university websites.The goal of the present study is twofold:first,to describe the generic features of the university About us texts in China;and second,to analyze how promotional discourse is interdiscursively incorporated in the discourse by referring to the broader sociopolitical context.Findings have indicated five main moves:giving an overview,stressing historical status,displaying strengths,pledging political and ideological allegiance,and communicating goals and visions.Move 3,displaying strengths,has the greatest amount of information and can be further divided into six sub-moves which presents information on campus facilities,faculty team,talent cultivation,disciplinary fields construction,academic research,and international exchange.The main linguistic and rhetorical strategies used in these moves are analyzed and discussed.
文摘it summed up ten current situations of imported cosmetics in Chinese market from four perspectives, including purchasing capacity, consumer preference, importers with high popularity and sales competition. Meanwhile, reasons of some tough situations in imported cosmetics market were also discussed. Finally, it put forward feasible suggestions for the better development of imported cosmetics in China.
文摘The total FMCG spending sees a slowdown in nearly everywhere across the globe in 2016. However, what lies beneath the downturn is a vigorously evolving landscape, with quite a few categories rising against all odds with unstoppable force — beauty segment for example. Engaging consumers smartly with innovative measures is its key for winning. Kantar Worldpanel has been investigating that how beauty market is developing in China in the new era of beauty, by providing a deep dive in consumers, channels and mobile interaction. This article provides a quick look at what could be found in the study.
文摘This article summarized the current situation of Chinese professional hair cosmetic market and the recent changes in China cosmetic regulations. The characteristics and specifc examples in terms of technology and developing trend were listed and forecast.
文摘The paper aims at sorting out the supervision and management system of cosmetics e-commerce industry through investigating the current situation and supervision mode. The problems and diffculties in supervision on e-commerce of cosmetics were analyzed through the survey on the staff working in departments of Beijing Food and Drug Administration. Corresponding regulatory policies were put forward.
文摘This paper delivered statistics about China toothpaste industry in 2016 from the perspectives of sales amount, marketing operation, developing trends of inside and outside of China. In the end, it illustrated the prospects of China toothpaste industry, showcasing a guidance for related parties to better know about it.
文摘The latest trend of regulation about effcacy claims of cosmetics in China and EU has been analyzed. It is suggested that the cosmetic companies should make preparation.
文摘China＇s capital market is different from that of the US in economic, political, and socio-cultural ways. China＇s dynamic and fast growing economy for the past decade entails some structural changes and weaknesses and as a consequence, there are some business failures. We propose bankruptcy prediction models using Chinese firm data via several data mining tools and traditional logit analysis. We used Chinese firm data one year prior to bankruptcy and our results suggest that the financial variables developed by Altman （1968） and Ohlson （1980） perform reasonably well in determining business failures of Chinese firms, but the overall prediction rate is low compared with those of the US or other countries＇ studies. The reasons for this low prediction rate may be structural weaknesses resulting from China＇s fast growth and immature capital market.
文摘As an active trader in international crude oil and petroleum product markets, Australia＇s human welfare is affected by oil crisis and contagion from the perspectives of economic growth, income inequality, and environmental sustainability. This paper investigates the impacts of oil price shocks upon Australia＇s gross domestic product （GDP） growth, Gini coefficients, and carbon dioxide emissions per capita from 1970 to 2012 with yearly frequency. Hypotheses concerning whether Australia＇s economic immunity against oil crisis is affected after the deregulation of oil market and whether endogenous oil price shocks account for more variations in human welfare than exogenous oil price shocks are tested. The methodologies include a theoretic model and a series of econometric tests. For the short-run dynamics, oil price is integrated into the model both linearly and non-linearly. Oil price shocks are categorized into exogenous and endogenous shocks. The conclusions are that inflated oil prices exert mainly non-linear negative impacts upon human welfare indicators and exogenous shocks induce endogenous shocks through labor price, Consumer Price Index （CPI）, interest rate, and exchange rate. For the long-run equilibrium, non-linear shocks＇ effects decay more slowly than linear shocks and the impacts of endogenous shocks last longer than that of exogenous shocks. Finally, oil market policies are evaluated and proposed.
