期刊文献+
共找到2篇文章
< 1 >
每页显示 20 50 100
“傻瓜”定位术:现代高科技产品的市场定位技术
1
作者 周本存 《海峡科技》 2001年第8期19-19,共1页
关键词 高科技产品 产品开发 市场定技术 大众化消费者
下载PDF
Small and Medium-Sized Enterprises (SMEs) in Personal Services
2
作者 Vera Levickova Eva Mickova 《Journal of Modern Accounting and Auditing》 2014年第6期694-700,共7页
Entrepreneurship has become an attribute of the current growth without business activities. Entrepreneurship is a global world. It is not possible to think about economic driving force of technological development and... Entrepreneurship has become an attribute of the current growth without business activities. Entrepreneurship is a global world. It is not possible to think about economic driving force of technological development and scientific research. It materializes knowledge and involvement of people and society. Expansion of business activities is a source of individual country's economic performance. It contributes to the development of people's living standards. In every market economy, it represents an irreplaceable role for small and medium-sized enterprises (SMEs). A strong representation of"micro-enterprises" can be found in the field of personal services. Companies within the course of their existence go through particular stages of their development--from their foundation through the stage of steady development. After this stage, there comes their decline that can develop even into their termination. We indicate this process as a company life cycle. The aim of the submitted project is to map the life cycle of particularly chosen companies providing accommodation and catering services and to find a mutual relation among observed quantities and their stable economic positions in the market. The analysis is based on the data of macro-economic character, the data about development of receipts in the sector, development of inflation, tempo of economic growth, and development of consumer prices. Out of a company, non-financial factors will also be considered. The core of the analysis is the stage of sustainable stability of the assessed companies. The point of the findings is revelation of the causes of risks of possible transition into the stage of termination due to the decline of services volume, decline of profitability, and long-lasting payment insolvency. The contribution of the project is to draw our attention to possible risks of critical situation development and to propose how to avoid them so that the company will not occur in financial straits. Achieved information could assist the company management to make relevant decisions. 展开更多
关键词 small and medium-sized enterprises (SMEs) company life cycle economic stability personal services
下载PDF
上一页 1 下一页 到第
使用帮助 返回顶部