“非典”对国内重型车市场影响度分析 4月不大5月较大6月有望走势上扬

4月份全国汽车工业生产总计390091辆,比3月份下降5.17%,同比增长2 0.49%;1～4月份累计生产982799辆,同比增长43.77%.4月份销售总计382228辆,比3月份下降2.01%,同比增长12.58%;1～4月份累计销售981984辆,同比增长38.45%.

“全国新闻旅游促进会”近日在龙城隆重召开

2月18日全国近百家新闻系统旅游企业总经理及国内各地主流媒体资深旅游记者数百人云集锦绣太原城，参加由太原日报社、山西大自然旅行社、全晋会馆承办的“全国新闻旅游促进会”2006年年会。旅游业作为一个新兴的朝阳产业，在当今风云变化的市场经济条件下，拥有良好的机遇，也面临着严峻的挑战。“全国新闻旅游促进会”成员主要是国内新闻系统内的旅行社，依托国内各地媒体优势，在全国的旅游市场影响度颇深，吸引了众多商机，取得了良好的经济效益。

Factors Influencing Retail Investors＇ Attitude Towards Investing in Equity Stocks： A Study in Tamil Nadu

Research in behavioral finance is comparatively less in India, when compared to other foreign countries. Globalization of financial markets has been increasing the retail investors＇ community over the past two decades by providing a wide variety of market and investment options. However, it makes much more complex in their investment decisions process. This paper aims at identifying the factors influencing the retail investor＇s attitude. This paper develops a modified questionnaire. The average value of the five top highly influential factors according to the sample retail investors＇ were Investors＇ tolerance for risk, strength of the Indian economy, media focus on the stock market, political stability and finally government policy towards business. Four factors were given lowest priority or which had low influence on the attitude of the retail investors investing in equity stocks. Stories of successful investors was considered to be the lowest influencing factors among the four, get rich quick philosophy, information available on internet, cost cutting by companies.

品牌评价方法的理论分析

随着人们对品牌重要性的认识,品牌及其评价也愈来愈得到人们的重视。但是,对于品牌市场影响度的评价是与我们的资产评估服务性质并不相同的工作。本文对品牌价值的内涵及其外延进行了界定,从品牌的三个维度:财务概念、市场概念和消费者概念出发,分析了基于不同概念角度的品牌市场影响度评价的评价指标和评价方法。

逆回购或为降准前奏曲

就减轻银行货币压力而言，逆回购和降准有异曲同工之妙，都能扩大市场货币规模，增加流动性。但二者又有区别。从市场影响度来说，逆回购属常规武器，小试牛刀，是”短促突击”，解燃眉之急，立竿见影，但逆回购到期就要收回，政策只是应急，维持时间短。而降准是核武器，政策影响力有长期效应。