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品牌定位在市场营销战略管理中的重要性研究
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作者 杜立广 《老字号品牌营销》 2024年第10期3-5,共3页
在当今这个信息爆炸、竞争激烈的市场环境中,品牌作为企业核心竞争力的体现,其定位的准确性、独特性和持久性,对于企业在市场营销战略中取得优势地位具有至关重要的作用。因此,品牌定位不仅关乎企业产品或服务在市场中的认知度和辨识度... 在当今这个信息爆炸、竞争激烈的市场环境中,品牌作为企业核心竞争力的体现,其定位的准确性、独特性和持久性,对于企业在市场营销战略中取得优势地位具有至关重要的作用。因此,品牌定位不仅关乎企业产品或服务在市场中的认知度和辨识度,更直接影响着消费者的购买决策、品牌忠诚度以及企业的长期盈利能力。本文将从品牌定位与市场营销战略的联系入手,明确品牌定位在市场营销战略中的重要性、市场营销中品牌定位的影响因素,并提出品牌定位的战略管理思路,以期使企业在激烈的市场竞争中占据独特且稳固的品牌地位。 展开更多
关键词 品牌定位 市场营销战略管理 重要性
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大学生技术创业如何借鉴市场营销战略管理 被引量:1
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作者 李涤非 付彬 《经济导刊》 北大核心 2010年第9期44-45,共2页
技术创业,主要是指依靠科技成果建立起新的科技型企业,这与其他方式的创业企业或创业服务是不同的。自主创业是解决大学生就业问题的有效渠道,这是因为从事技术创业的大学生都必须建立在所拥有的某些核心技术(甚至具有专利权)的基... 技术创业,主要是指依靠科技成果建立起新的科技型企业,这与其他方式的创业企业或创业服务是不同的。自主创业是解决大学生就业问题的有效渠道,这是因为从事技术创业的大学生都必须建立在所拥有的某些核心技术(甚至具有专利权)的基础之上的点子。大学生技术创业企业属于高新技术企业,它是一种知识密集、技术密集、高投入、 展开更多
关键词 市场战略管理 大学生技术创业 营销战术 高新技术产品
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知识经济与企业战略管理 被引量:4
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作者 胡日东 张向前 《情报理论与实践》 CSSCI 北大核心 2001年第3期184-186,共3页
Based on an analysis of the connotation of knowledge economy,this article discusses the changes that will take place in the enterprise’s strategic management in the knowledge economy era.The article also puts forward... Based on an analysis of the connotation of knowledge economy,this article discusses the changes that will take place in the enterprise’s strategic management in the knowledge economy era.The article also puts forward some principles for the enterprise to follow in order to do a good job in its strategic management. 展开更多
关键词 知识经济 企业管理 战略管理 目标 方法 人才战略 科技战略 市场战略管理
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Study on the knowledge management of strategic alliances in high technology enterprises 被引量:1
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作者 唐宇 王宏起 王珊珊 《Journal of Harbin Institute of Technology(New Series)》 EI CAS 2005年第4期388-392,共5页
With the development of knowledge economy, the competition between high teehnology enterprises has gradually evolved into the competition of core competence based on knowledge, because high technology enterprises are ... With the development of knowledge economy, the competition between high teehnology enterprises has gradually evolved into the competition of core competence based on knowledge, because high technology enterprises are typical knowledge-based enterprises. Few enterprises, especially for high technology firms, have all of the knowledge they need to compete effectively in the marketplace both at home and abroad, so more and more high technology companies are taking the advantage of strategic alliances to get their complementary knowledge. Since knowledge is the source of an enterprise' s competitiveness, knowledge management has become the most important means for enterprises to gain competitive advantage. There has been an increased growth in the literature on strategic alliances in recent decades. But what is less discussed in the existing literature on strategic alliances is the issue of knowledge management of strategic alliances in high technology enterprises. Based on the characteristics of strategic alliances in high technology enterprises, and in line with the implication and the goal of knowledge management, this study tries to delve into this issue. The paper analyzes the key factors relevant to the knowledge management of strategic alliances in high technology enterprises and proposes guidelines on the process and measures that should be taken in the knowledge management of strategic alliances in high technology enterprises. 展开更多
关键词 high technology enterprises knowledge management strategic alliances
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On earnings management countermeasures of listing companies in China
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作者 WANG Li-gui 《Journal of Modern Accounting and Auditing》 2008年第8期9-12,16,共5页
This paper overviews earnings management incentive of listed companies, cost in transactions with stockholders and major in researching some countermeasures how management.
关键词 earnings management COUNTERMEASURES corporate governance finds the incentives of to keep away earnings
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Sinopec, CNPC into Fortune Global 500
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《China Oil & Gas》 CAS 2005年第2期55-55,共1页
Sinopec led the Chinese firms in the list, with its ranking up to 31 from 52 of last year. China National Petroleum Corporation (CNPC) also witnessed a major ranking boost, climbing to 46 from 73 in 2004. The rise f... Sinopec led the Chinese firms in the list, with its ranking up to 31 from 52 of last year. China National Petroleum Corporation (CNPC) also witnessed a major ranking boost, climbing to 46 from 73 in 2004. The rise for these two oil firms is related to the oil prices jump in the global market, according to some experts. 展开更多
关键词 中国石油化工股份有限公司 中国石油天然气集团公司 全球化战略 企业管理 市场竞争力
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环球书吧
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《环球市场信息导报》 2003年第23期117-117,共1页
关键词 《六顶》 《财富的真相》 《欺诈》 战略市场营销管理 《耻》 图书
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