In today＇s globally competitive world, because of the globalization, new business patterns and the changing nature of consumers, the companies feel the necessity to act strategic in the market and to reach up the tar...In today＇s globally competitive world, because of the globalization, new business patterns and the changing nature of consumers, the companies feel the necessity to act strategic in the market and to reach up the target markets and sustain maximum customer satisfaction in order to compete and survive. In this context, within the study it is tried to define product positioning in international markets and global branding strategies conceptually and to focus on their contributions to the overall competitive advantage of the company. Initially, the study tries to present the association between product positioning and global branding approaches of the companies and sustaining competitive advantage. Justifications for the examination of the importance of companies＇ international product positioning and global branding orientations as a basis of creating competitive advantage were derived from the literature. It is suggested that the companies＇ product positioning and global branding orientations and sustaining competitive advantage are the important aspects in multinational management and international business areas. Therefore, the purpose of this study is to evaluate the impact of product positioning and global branding strategies of the companies with special references to various industries and global brands.展开更多
EU is in position of world＇s largest energy importer and plays an active role in energy markets. Therefore, the EU＇s energy policy has not only local but also global effects. Because of the two oil crises in the 197...EU is in position of world＇s largest energy importer and plays an active role in energy markets. Therefore, the EU＇s energy policy has not only local but also global effects. Because of the two oil crises in the 1970＇s, energy has taken an important place in the EU＇s agenda and has become one of the EU＇s highest priorities as the part of the EU＇s goal of Single Market. Especially, the 1987 Single European Act followed by the goal of Single Market has come to dominate the idea of the necessity of having a single market for energy. A chapter about energy has been added into the letter of the 2009 Treaty of Lisbon for the first time, thus energy has gained a new dimension and has had a legal basis. However, although there are energy rules defined at European level, there are 28 national regulatory structures in practice. Therefore, an integrated energy market is needed to create more competition, to increase market efficiency through better use of energy generation facilities across the EU, to produce affordable prices for consumers, and to move as whole, not as 28 separate countries. In this regard, the idea of creation of the Energy Union has emerged and the European Commission has published a detailed action plan for the Energy Union on February 25, 2015. In this study, historical process of initiatives for the creation of common energy policy in the EU is analyzed and the future of Energy Union is discussed.展开更多
The gasoline and diesel accorded with Euro Ⅲ standard,which has been continuously concerned by various fields,has entered into Beijing petrol stations on schedule. Since zero hour on the first of July,all of petrol s...The gasoline and diesel accorded with Euro Ⅲ standard,which has been continuously concerned by various fields,has entered into Beijing petrol stations on schedule. Since zero hour on the first of July,all of petrol stations in Beijing have changed to supply gasoline and diesel accorded with Euro Ⅲ stadard,and the vehicle-used oil products,展开更多
Standardization is the fundamental guarantee of the enterprise to ensure product quality, and improve market competitiveness; an important means of increasing economic efficiency and improving enterprise management le...Standardization is the fundamental guarantee of the enterprise to ensure product quality, and improve market competitiveness; an important means of increasing economic efficiency and improving enterprise management level. Since the reform and opening, the adoption of international standards and foreign advanced standards as a major technical and economic policy and active promotion of it, has played a significant role in promoting economic development and improve our products competitive in the international market. Some of the industry increased awareness of the standardization in the fierce competition in the market, making the standardization as a competitive means to promote industrial upgrading and technological progress.展开更多
Proper solid waste disposal is an important socioeconomic concern for all developing countries.Municipalities have their own policies,individual approaches and methods to manage the solid wastes.They consider wastelan...Proper solid waste disposal is an important socioeconomic concern for all developing countries.Municipalities have their own policies,individual approaches and methods to manage the solid wastes.They consider wastelands outside the urban area as the best suitable for the solid waste disposal.Such improper site selection will create morphological changes that lead to environmental hazards in the urban and its surrounding areas.In this research,the site selection for urban solid waste disposal in the Coimbatore district used geographical information system(GIS)and multi-criteria decision analysis(MCDA).Thematic layers of lineament density,landuse/landcover,population density,groundwater depth,drainage density,slope,soil texture,geology and geomorphology were considered as primary criteria and weights for criteria,and sub-criteria were assigned by MCDA analysis.The resultant weight score was validated by consistency ratio so that the efficiency of the selected criteria was justified.The overlay analysis in GIS environment provides 17 potential zones in Coimbatore district,among which,four suitable sites were screened and refined with the help of field investigation and visual interpretation of satellite image.The result of landfill suitability map shows the effectiveness of the proposed method.展开更多
This paper examined the dual institutional constraints arising from the market liberalisation of the South African citrus industry and the stringent food safety health and private standards associated with the globali...This paper examined the dual institutional constraints arising from the market liberalisation of the South African citrus industry and the stringent food safety health and private standards associated with the globalisation of the agri-business industry. The aim of this paper was to explore the institutional challenges influencing the competitiveness of the South African citrus industry in the export markets. It also explored the implications of the institutional environment on market access. The logistic regression model was used to analyse the statistical data while simple ranking was used to indicate the new and emerging forces affecting the profitability of the industry in recent years. The results show that access to market information, economies of scale, compliance with strict food safety and quality standards, lack of proper infrastructure including transport and challenges of managing a business within the international business environment exerted significant effects on the competitiveness of the industry as well as the ability of domestic producers to enter the export markets. There is need for government intervention especially aligned to investing in infrastructure. Coupled with the support of private institutions, the government needs to support the exporters and producers in complying with private standards.展开更多
文摘In today＇s globally competitive world, because of the globalization, new business patterns and the changing nature of consumers, the companies feel the necessity to act strategic in the market and to reach up the target markets and sustain maximum customer satisfaction in order to compete and survive. In this context, within the study it is tried to define product positioning in international markets and global branding strategies conceptually and to focus on their contributions to the overall competitive advantage of the company. Initially, the study tries to present the association between product positioning and global branding approaches of the companies and sustaining competitive advantage. Justifications for the examination of the importance of companies＇ international product positioning and global branding orientations as a basis of creating competitive advantage were derived from the literature. It is suggested that the companies＇ product positioning and global branding orientations and sustaining competitive advantage are the important aspects in multinational management and international business areas. Therefore, the purpose of this study is to evaluate the impact of product positioning and global branding strategies of the companies with special references to various industries and global brands.
文摘EU is in position of world＇s largest energy importer and plays an active role in energy markets. Therefore, the EU＇s energy policy has not only local but also global effects. Because of the two oil crises in the 1970＇s, energy has taken an important place in the EU＇s agenda and has become one of the EU＇s highest priorities as the part of the EU＇s goal of Single Market. Especially, the 1987 Single European Act followed by the goal of Single Market has come to dominate the idea of the necessity of having a single market for energy. A chapter about energy has been added into the letter of the 2009 Treaty of Lisbon for the first time, thus energy has gained a new dimension and has had a legal basis. However, although there are energy rules defined at European level, there are 28 national regulatory structures in practice. Therefore, an integrated energy market is needed to create more competition, to increase market efficiency through better use of energy generation facilities across the EU, to produce affordable prices for consumers, and to move as whole, not as 28 separate countries. In this regard, the idea of creation of the Energy Union has emerged and the European Commission has published a detailed action plan for the Energy Union on February 25, 2015. In this study, historical process of initiatives for the creation of common energy policy in the EU is analyzed and the future of Energy Union is discussed.
文摘The gasoline and diesel accorded with Euro Ⅲ standard,which has been continuously concerned by various fields,has entered into Beijing petrol stations on schedule. Since zero hour on the first of July,all of petrol stations in Beijing have changed to supply gasoline and diesel accorded with Euro Ⅲ stadard,and the vehicle-used oil products,
文摘Standardization is the fundamental guarantee of the enterprise to ensure product quality, and improve market competitiveness; an important means of increasing economic efficiency and improving enterprise management level. Since the reform and opening, the adoption of international standards and foreign advanced standards as a major technical and economic policy and active promotion of it, has played a significant role in promoting economic development and improve our products competitive in the international market. Some of the industry increased awareness of the standardization in the fierce competition in the market, making the standardization as a competitive means to promote industrial upgrading and technological progress.
文摘Proper solid waste disposal is an important socioeconomic concern for all developing countries.Municipalities have their own policies,individual approaches and methods to manage the solid wastes.They consider wastelands outside the urban area as the best suitable for the solid waste disposal.Such improper site selection will create morphological changes that lead to environmental hazards in the urban and its surrounding areas.In this research,the site selection for urban solid waste disposal in the Coimbatore district used geographical information system(GIS)and multi-criteria decision analysis(MCDA).Thematic layers of lineament density,landuse/landcover,population density,groundwater depth,drainage density,slope,soil texture,geology and geomorphology were considered as primary criteria and weights for criteria,and sub-criteria were assigned by MCDA analysis.The resultant weight score was validated by consistency ratio so that the efficiency of the selected criteria was justified.The overlay analysis in GIS environment provides 17 potential zones in Coimbatore district,among which,four suitable sites were screened and refined with the help of field investigation and visual interpretation of satellite image.The result of landfill suitability map shows the effectiveness of the proposed method.
文摘This paper examined the dual institutional constraints arising from the market liberalisation of the South African citrus industry and the stringent food safety health and private standards associated with the globalisation of the agri-business industry. The aim of this paper was to explore the institutional challenges influencing the competitiveness of the South African citrus industry in the export markets. It also explored the implications of the institutional environment on market access. The logistic regression model was used to analyse the statistical data while simple ranking was used to indicate the new and emerging forces affecting the profitability of the industry in recent years. The results show that access to market information, economies of scale, compliance with strict food safety and quality standards, lack of proper infrastructure including transport and challenges of managing a business within the international business environment exerted significant effects on the competitiveness of the industry as well as the ability of domestic producers to enter the export markets. There is need for government intervention especially aligned to investing in infrastructure. Coupled with the support of private institutions, the government needs to support the exporters and producers in complying with private standards.
