This study provides an evaluation of China＇s growing middle class, the new consumers for world economies and estimated to be 300-500 million people. By using internal analysis of market and nonmarket variables, we de...This study provides an evaluation of China＇s growing middle class, the new consumers for world economies and estimated to be 300-500 million people. By using internal analysis of market and nonmarket variables, we detail how the future growth rate of the middle class is dependent on three issues： domestic consumption trends of Generation Y in China, the valued opportunity of the science and technology industry, and the importance of maintaining a strong work force able to increase productivity. In particular, we discuss market demands from Generation Y, products best suited for Chinese consumers, and the effect social-economic inequalities in Western China will have on development measures of the middle class. Based on data collection, interviews, library research and econometric analyses, we show how these above issues will continue to influence consumer behavior, reform policies, and the growth of the middle class in China. It is important to note that economic growth and prosperity in China will only continue if the national government and private institutions, along with the international agendas of other countries, are in balance, and not excess, of the resources and capabilities available for desired growth levels.展开更多
This paper＇s purpose is to present a reflective analysis about the process of transnationalization in which the technique of assisted human reproduction has been going to the extent that such a procedure has been rev...This paper＇s purpose is to present a reflective analysis about the process of transnationalization in which the technique of assisted human reproduction has been going to the extent that such a procedure has been revealed as a true ＂fertility tourism＂, offered through packages for those people who have financial conditions, but cannot through natural means to realize the dream of membership. Through the dialectic method of discourse, promoting the comparison of the thought of many authors who focus on issues such as globalization, commodification of human, technical exacerbation detriment of humans, and their interpersonal relations, the author seeks to introduce issues that are the order of day with respect to this global market arising from the tremendous advances reproductive techniques in a society marked by economic interests, it turns much more to the consumer and considers the human being as an additional asset to be sold, since its conception. The author acknowledges that they cease for tourism human reproduction is a trade that is worth of human frailty, because relying on one of the most intimate aspects of life： the desire to be a mother or father or ultimately, the perpetuation of the species.展开更多
The total FMCG spending sees a slowdown in nearly everywhere across the globe in 2016. However, what lies beneath the downturn is a vigorously evolving landscape, with quite a few categories rising against all odds wi...The total FMCG spending sees a slowdown in nearly everywhere across the globe in 2016. However, what lies beneath the downturn is a vigorously evolving landscape, with quite a few categories rising against all odds with unstoppable force — beauty segment for example. Engaging consumers smartly with innovative measures is its key for winning. Kantar Worldpanel has been investigating that how beauty market is developing in China in the new era of beauty, by providing a deep dive in consumers, channels and mobile interaction. This article provides a quick look at what could be found in the study.展开更多
The process of the economic globalization that has increasingly made markets for goods and services, capital markets, and interdependent consumption patterns, is strongly linked to the current issue of the relationshi...The process of the economic globalization that has increasingly made markets for goods and services, capital markets, and interdependent consumption patterns, is strongly linked to the current issue of the relationship between marketing and territory. Marketing is usually described as a set of tools used by businesses to promote the exchange of goods and services produced in order to fully meet the demand of the community of the territory in which they operate. Therefore, to apply marketing to the territory, one needs to identify a set of rules for programming, evaluation, and promotion, in order to attract producers and consumers to an area, in which there are both tangible and intangible factors. The ability to create a development process is not only related to the possession of these factors, but also and above all to the ability to make them cohesive so that the area as a whole has more value than its individual components. In this paper, the authors show that it is not so much the actions carried out by local political institutions, but those of IKEA~ itself have contributed to the improvement of the area around Bari, where it has chosen to open a store.展开更多
文摘This study provides an evaluation of China＇s growing middle class, the new consumers for world economies and estimated to be 300-500 million people. By using internal analysis of market and nonmarket variables, we detail how the future growth rate of the middle class is dependent on three issues： domestic consumption trends of Generation Y in China, the valued opportunity of the science and technology industry, and the importance of maintaining a strong work force able to increase productivity. In particular, we discuss market demands from Generation Y, products best suited for Chinese consumers, and the effect social-economic inequalities in Western China will have on development measures of the middle class. Based on data collection, interviews, library research and econometric analyses, we show how these above issues will continue to influence consumer behavior, reform policies, and the growth of the middle class in China. It is important to note that economic growth and prosperity in China will only continue if the national government and private institutions, along with the international agendas of other countries, are in balance, and not excess, of the resources and capabilities available for desired growth levels.
文摘This paper＇s purpose is to present a reflective analysis about the process of transnationalization in which the technique of assisted human reproduction has been going to the extent that such a procedure has been revealed as a true ＂fertility tourism＂, offered through packages for those people who have financial conditions, but cannot through natural means to realize the dream of membership. Through the dialectic method of discourse, promoting the comparison of the thought of many authors who focus on issues such as globalization, commodification of human, technical exacerbation detriment of humans, and their interpersonal relations, the author seeks to introduce issues that are the order of day with respect to this global market arising from the tremendous advances reproductive techniques in a society marked by economic interests, it turns much more to the consumer and considers the human being as an additional asset to be sold, since its conception. The author acknowledges that they cease for tourism human reproduction is a trade that is worth of human frailty, because relying on one of the most intimate aspects of life： the desire to be a mother or father or ultimately, the perpetuation of the species.
文摘The total FMCG spending sees a slowdown in nearly everywhere across the globe in 2016. However, what lies beneath the downturn is a vigorously evolving landscape, with quite a few categories rising against all odds with unstoppable force — beauty segment for example. Engaging consumers smartly with innovative measures is its key for winning. Kantar Worldpanel has been investigating that how beauty market is developing in China in the new era of beauty, by providing a deep dive in consumers, channels and mobile interaction. This article provides a quick look at what could be found in the study.
文摘The process of the economic globalization that has increasingly made markets for goods and services, capital markets, and interdependent consumption patterns, is strongly linked to the current issue of the relationship between marketing and territory. Marketing is usually described as a set of tools used by businesses to promote the exchange of goods and services produced in order to fully meet the demand of the community of the territory in which they operate. Therefore, to apply marketing to the territory, one needs to identify a set of rules for programming, evaluation, and promotion, in order to attract producers and consumers to an area, in which there are both tangible and intangible factors. The ability to create a development process is not only related to the possession of these factors, but also and above all to the ability to make them cohesive so that the area as a whole has more value than its individual components. In this paper, the authors show that it is not so much the actions carried out by local political institutions, but those of IKEA~ itself have contributed to the improvement of the area around Bari, where it has chosen to open a store.
