Customer satisfaction is an important index to evaluate the competitiveness and efficiency of an enterprise. Every enterprise is confront with the subject of supplying with the customer satisfactory products at the lo...Customer satisfaction is an important index to evaluate the competitiveness and efficiency of an enterprise. Every enterprise is confront with the subject of supplying with the customer satisfactory products at the lowest costs and the highest manufacturing speed. Regarding the delivery days of a coach company as a design variable, this paper builds up an optimization model of customer satisfaction, and suggests an effective method to reduce costs and increase customer satisfaction based on analysis and research.展开更多
Based on outlining the current development situation of the world cruise market ,this paper investigates the market characteristics of the China＇s cruise in two areas： market supply and market demand. Currently, the...Based on outlining the current development situation of the world cruise market ,this paper investigates the market characteristics of the China＇s cruise in two areas： market supply and market demand. Currently, the supply of cruise tourism market include port infrastructure, cruise line, cruise companies and travel agencies. Demand in the market, with the perspective of domestic cruise tourists, discusses the structural characteristics of tourists, aspects consumption characteristics, route selection and visitor satisfaction and other characteristics. And from multiple perspectives analysis of the domestic cruise market problems, on this basis, we propose to strengthen the construction of port facilities, the implementation of cruise tourism promotion plan, effectively guide the development of domestic consumption cruise countermeasures.展开更多
Through researching the exhibitor on the 2013 Mode Shanghai, the article studies the satisfaction and benefit of exhibitors who are apparel enterprise,and analyzs the question of the trade. It suggest that organizer s...Through researching the exhibitor on the 2013 Mode Shanghai, the article studies the satisfaction and benefit of exhibitors who are apparel enterprise,and analyzs the question of the trade. It suggest that organizer should dig the market demand, up grade the quantity and quality of exhibitor, exert the effect of industry union, and step up the service level.展开更多
The research topic of this paper develops a case study approach that builds on the foundations of Yin＇s ＂linear model＂ and ＂the best practice＂ used in theoretical case studies at international research literature...The research topic of this paper develops a case study approach that builds on the foundations of Yin＇s ＂linear model＂ and ＂the best practice＂ used in theoretical case studies at international research literature. It discusses the case study method and its role and focusing on research questions like healthcare branding, research design, and methodic. Also presents the case study research theory for a research case study. The methods used in this paper are based on hypothesis of a generic hospital branding strategy for the Romanian Private Hospital and also may apply to the Romanian strategy of development of public healthcare entities and partnerships between public and private healthcare entities. An empirical test of the relationships among branding loyalty and awareness, customer satisfaction, trust and relationship commitment suggests that Romanian hospitals can be successful in creating an image and positive brand equity if they can manage their customer relationships well. This can be done through a coordinated strategy of management and marketing development of healthcare entities. The results highlight the dominance of case-study research in qualitative marketing healthcare and highlight the importance of customer relationships in the branding practice of healthcare marketing. It also shows that marketing managers can succeed in creating positive brand equity and image if they can manage relationships with their customers well.展开更多
文摘Customer satisfaction is an important index to evaluate the competitiveness and efficiency of an enterprise. Every enterprise is confront with the subject of supplying with the customer satisfactory products at the lowest costs and the highest manufacturing speed. Regarding the delivery days of a coach company as a design variable, this paper builds up an optimization model of customer satisfaction, and suggests an effective method to reduce costs and increase customer satisfaction based on analysis and research.
文摘Based on outlining the current development situation of the world cruise market ,this paper investigates the market characteristics of the China＇s cruise in two areas： market supply and market demand. Currently, the supply of cruise tourism market include port infrastructure, cruise line, cruise companies and travel agencies. Demand in the market, with the perspective of domestic cruise tourists, discusses the structural characteristics of tourists, aspects consumption characteristics, route selection and visitor satisfaction and other characteristics. And from multiple perspectives analysis of the domestic cruise market problems, on this basis, we propose to strengthen the construction of port facilities, the implementation of cruise tourism promotion plan, effectively guide the development of domestic consumption cruise countermeasures.
文摘Through researching the exhibitor on the 2013 Mode Shanghai, the article studies the satisfaction and benefit of exhibitors who are apparel enterprise,and analyzs the question of the trade. It suggest that organizer should dig the market demand, up grade the quantity and quality of exhibitor, exert the effect of industry union, and step up the service level.
文摘The research topic of this paper develops a case study approach that builds on the foundations of Yin＇s ＂linear model＂ and ＂the best practice＂ used in theoretical case studies at international research literature. It discusses the case study method and its role and focusing on research questions like healthcare branding, research design, and methodic. Also presents the case study research theory for a research case study. The methods used in this paper are based on hypothesis of a generic hospital branding strategy for the Romanian Private Hospital and also may apply to the Romanian strategy of development of public healthcare entities and partnerships between public and private healthcare entities. An empirical test of the relationships among branding loyalty and awareness, customer satisfaction, trust and relationship commitment suggests that Romanian hospitals can be successful in creating an image and positive brand equity if they can manage their customer relationships well. This can be done through a coordinated strategy of management and marketing development of healthcare entities. The results highlight the dominance of case-study research in qualitative marketing healthcare and highlight the importance of customer relationships in the branding practice of healthcare marketing. It also shows that marketing managers can succeed in creating positive brand equity and image if they can manage relationships with their customers well.
