Facing the rapid development of economy and the increasingly fierce market competition, the role of logistics control is becoming far more important. Choosing the best way to play the role of logistics, improving over...Facing the rapid development of economy and the increasingly fierce market competition, the role of logistics control is becoming far more important. Choosing the best way to play the role of logistics, improving overall efficiency of the enterprise, reducing logistics cost and coping well with market competition, these things have great important practical significances. This article take hengtong transportation company as research object, giving the present situation of logistics cost and analyzing the causes of logistics cost increased year by year. At last, putting forward the concrete measures to realize better logistic control.展开更多
This paper analyzes and attempts to bridge the gap between popular culture's aesthetics, popularized by Camille Paglia and her work Sex, Art and American Culture: Essays (1992], and international marketing culture...This paper analyzes and attempts to bridge the gap between popular culture's aesthetics, popularized by Camille Paglia and her work Sex, Art and American Culture: Essays (1992], and international marketing culture's aesthetics, as described by Schmitt and Simonson (1997). Popular culture and marketing rarely share the same realm of research. However, these theories start to influence each other, which are especially visible when compared with international marketing as the framework. In order to analyze the gap between popular culture and marketing culture, the author followed a cultural object, Domo-kun, as it entered the US market. Domo-kun gradually changed, including its marketing aesthetics, its significance, and meaning within popular culture after it entered the market. These meaning changes are through the process of commoditization, emotional value, and how they are reinterpreted within cultural frames and reference groups.展开更多
This paper based on the analysis and comparison of two major changes of our road freight market affected by reforming andopening-up, and discusses that the origin, course and motivation of the Logistics public informa...This paper based on the analysis and comparison of two major changes of our road freight market affected by reforming andopening-up, and discusses that the origin, course and motivation of the Logistics public information platform(LPIP). Then it Points that theessential reason is the asymmetry of information exchange, course of its development is in order to meet the different needs of different stagesof the market continuously adjusted to the function of a process of development, but also development of the market to a specifi c stage of theinevitable demand.展开更多
文摘Facing the rapid development of economy and the increasingly fierce market competition, the role of logistics control is becoming far more important. Choosing the best way to play the role of logistics, improving overall efficiency of the enterprise, reducing logistics cost and coping well with market competition, these things have great important practical significances. This article take hengtong transportation company as research object, giving the present situation of logistics cost and analyzing the causes of logistics cost increased year by year. At last, putting forward the concrete measures to realize better logistic control.
文摘This paper analyzes and attempts to bridge the gap between popular culture's aesthetics, popularized by Camille Paglia and her work Sex, Art and American Culture: Essays (1992], and international marketing culture's aesthetics, as described by Schmitt and Simonson (1997). Popular culture and marketing rarely share the same realm of research. However, these theories start to influence each other, which are especially visible when compared with international marketing as the framework. In order to analyze the gap between popular culture and marketing culture, the author followed a cultural object, Domo-kun, as it entered the US market. Domo-kun gradually changed, including its marketing aesthetics, its significance, and meaning within popular culture after it entered the market. These meaning changes are through the process of commoditization, emotional value, and how they are reinterpreted within cultural frames and reference groups.
文摘This paper based on the analysis and comparison of two major changes of our road freight market affected by reforming andopening-up, and discusses that the origin, course and motivation of the Logistics public information platform(LPIP). Then it Points that theessential reason is the asymmetry of information exchange, course of its development is in order to meet the different needs of different stagesof the market continuously adjusted to the function of a process of development, but also development of the market to a specifi c stage of theinevitable demand.