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徐州市宣武市场物流存在问题与对策研究 被引量:1
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作者 林国梁 张西林 +2 位作者 施茜 王洪雪 彭路 《物流科技》 2012年第12期98-100,共3页
通过对徐州市宣武市场的物流现状进行物流系统优化研究,为其物流发展模式由现在的"现货交易+传统物流发展"阶段向"半虚拟操作+配送物流"阶段转变,最后进入"虚拟交易+物流网络"阶段提供建议。
关键词 宣武市场 批发市场物流 优化对策
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香江市场物流业存在的问题与对策分析
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作者 李艳 《中国电子商务》 2012年第22期242-242,共1页
现代物流是物流、信息流、资金流和人才流的统一,是一个跨行业、跨部门的新兴复合型产业,业务范围涉及生产、流通、运输、代理、仓储、信息等诸多领域,被称为21世纪“黄金产业”。我国现代物流业是适应我国经济快速发展和对外开放、... 现代物流是物流、信息流、资金流和人才流的统一,是一个跨行业、跨部门的新兴复合型产业,业务范围涉及生产、流通、运输、代理、仓储、信息等诸多领域,被称为21世纪“黄金产业”。我国现代物流业是适应我国经济快速发展和对外开放、市场竞争日益加剧的形势,在中国传统计划经济体制下的物资计划分配和运输体制的基础上发展起来的新兴产业。近几年来,香江市场物流业得到了较快发展,取得了一定成效。但从总体上看,香江市场物流业正处于起步阶段,与国内省内先进地区相比尚有很大差距,但市场潜力和发展前景十分广阔。 展开更多
关键词 市场物流 运输体制
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市场营销物流及其技术应用 被引量:5
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作者 李宇红 《中国流通经济》 CSSCI 北大核心 2006年第12期19-21,共3页
文章指出,市场营销物流管理对于创造企业竞争价值具有重要战略意义。为实现生产物流和营销物流的无缝连接,文章提出,应将计算机技术、统计学和运筹学管理方法应用到营销物流过程中,打破生产和营销组织的边界,将以功能为核心的组织结构... 文章指出,市场营销物流管理对于创造企业竞争价值具有重要战略意义。为实现生产物流和营销物流的无缝连接,文章提出,应将计算机技术、统计学和运筹学管理方法应用到营销物流过程中,打破生产和营销组织的边界,将以功能为核心的组织结构转变为以流程为核心的组织结构;建立一体化的物流业务流程,实现信息的实时共享及业务规划的动态调整;使供应链和营销服务链协调统一,为顾客提供最优价值链;建立服务响应物流,为顾客提供高效良好的服务。 展开更多
关键词 市场营销 无缝连接 服务响应 技术
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我国物流市场的现状及发展对策
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作者 叶国顺 《安徽工业大学学报(社会科学版)》 2002年第3期73-75,共3页
我国物流市场虽有一定的发展,但总体上,仍处于起步阶段,存在着企业物流发展滞后,物流人才短缺等问题。发展我国的物流市场,应以工业企业为核心,发展第三方物流,注入第四方物流,同时大力培养物流人才,以满足物流市场发展对人才的需要。
关键词 市场、现状、对策
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试论市场营销与现代物流的关系
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作者 陈涛 《甘肃科技纵横》 2006年第5期88-88,72,共2页
本文从市场营销的角度,对市场营销及现代物流的概念、意义以及二者的相互关系进行了较为详尽的阐述,特别是二者相互作用后对市场的影响也进行了一定的论述。
关键词 营销管理 市场营销与现代 相互关系
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Logistics Cost Control Research based on Hengtong Transportation Company
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作者 JIAO Qian CHEN Yaping 《International English Education Research》 2016年第6期33-35,共3页
Facing the rapid development of economy and the increasingly fierce market competition, the role of logistics control is becoming far more important. Choosing the best way to play the role of logistics, improving over... Facing the rapid development of economy and the increasingly fierce market competition, the role of logistics control is becoming far more important. Choosing the best way to play the role of logistics, improving overall efficiency of the enterprise, reducing logistics cost and coping well with market competition, these things have great important practical significances. This article take hengtong transportation company as research object, giving the present situation of logistics cost and analyzing the causes of logistics cost increased year by year. At last, putting forward the concrete measures to realize better logistic control. 展开更多
关键词 cost control LOGISTICS Logistics Management
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Following Domo-Kun: The Commoditization of Cultural Objects in the Global Market
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作者 Jillian Rae Surer 《Sociology Study》 2014年第6期507-513,共7页
This paper analyzes and attempts to bridge the gap between popular culture's aesthetics, popularized by Camille Paglia and her work Sex, Art and American Culture: Essays (1992], and international marketing culture... This paper analyzes and attempts to bridge the gap between popular culture's aesthetics, popularized by Camille Paglia and her work Sex, Art and American Culture: Essays (1992], and international marketing culture's aesthetics, as described by Schmitt and Simonson (1997). Popular culture and marketing rarely share the same realm of research. However, these theories start to influence each other, which are especially visible when compared with international marketing as the framework. In order to analyze the gap between popular culture and marketing culture, the author followed a cultural object, Domo-kun, as it entered the US market. Domo-kun gradually changed, including its marketing aesthetics, its significance, and meaning within popular culture after it entered the market. These meaning changes are through the process of commoditization, emotional value, and how they are reinterpreted within cultural frames and reference groups. 展开更多
关键词 COMMODITIZATION cultural frames reference groups
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Analysis of Development Causes and Reasons on Logistics Public Information Platform in Road Freight Market of China
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作者 Xu Jing 《International Journal of Technology Management》 2016年第8期43-45,共3页
This paper based on the analysis and comparison of two major changes of our road freight market affected by reforming andopening-up, and discusses that the origin, course and motivation of the Logistics public informa... This paper based on the analysis and comparison of two major changes of our road freight market affected by reforming andopening-up, and discusses that the origin, course and motivation of the Logistics public information platform(LPIP). Then it Points that theessential reason is the asymmetry of information exchange, course of its development is in order to meet the different needs of different stagesof the market continuously adjusted to the function of a process of development, but also development of the market to a specifi c stage of theinevitable demand. 展开更多
关键词 LOGISTICS information platform road freight
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