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Strategy research of enterprises to cope with marketing environment changes
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作者 Guangzeng Zhang 《International Journal of Technology Management》 2013年第11期109-111,共3页
Enterprise is economic cell of society. Enterprise marketing activities are conducted under certain social conditions, which have countless ties with all aspects of society. In order to achieve the established marketi... Enterprise is economic cell of society. Enterprise marketing activities are conducted under certain social conditions, which have countless ties with all aspects of society. In order to achieve the established marketing objectives, firms must carefully analyze and research marketing environment and strive to make company' s marketing plan and decisions adapt to the changing market environment, avoiding and overcoming the risks of environment changes, in the end to ensure an invincible position in the fierce market competition and constantly changing environment. 展开更多
关键词 ENTERPRISE marketing environment strategy.
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Evolution of Policy Implementation Mechanisms in Communist China
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作者 Guo Xiaoguang 《Review of Global Academics》 2015年第2期539-543,共5页
It is not accurate to judge the decline or increase in China's state capacity totally, because it is selectively effective from the view of policy implementation. Chinese Communist Party has been striving to improve ... It is not accurate to judge the decline or increase in China's state capacity totally, because it is selectively effective from the view of policy implementation. Chinese Communist Party has been striving to improve its government ability over the past decades. Mass mobilization and political movement were widely used to monitor local agents as well as implement policy in Maoist era. But mobilization and political movement were inappropriate under market circumstance which demands social order, regulation and law. In order to enhance the ability to enforce policy effectively, the Party sets up cadre responsibility system consisting of targets management, responsibility contract and competitions between cadres at the same administrative hierarchical level. Through cadre responsibility system, the Party-state enhances its government ability and it also leads to selective implementation. 展开更多
关键词 Policy Implementation PoliticalMobilization Cadre Responsibility System
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企业未来生存大趋势——柔性生存
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作者 邓正红 《休闲农业与美丽乡村》 2008年第2期90-91,共2页
老子曰:天下之至柔,驰骋天下之至坚。无有入无间,吾是以知无为之有益。不言之教,无为之益,天下希及之。天下最柔弱的东西,能够随便往来于天下最刚强的东西中。没有形体的东西,能够进入没有缝隙的东西。我因此知道,无为是有益处的。不用... 老子曰:天下之至柔,驰骋天下之至坚。无有入无间,吾是以知无为之有益。不言之教,无为之益,天下希及之。天下最柔弱的东西,能够随便往来于天下最刚强的东西中。没有形体的东西,能够进入没有缝隙的东西。我因此知道,无为是有益处的。不用语言表述的教化,无为的益处,天下很少能比得上。 展开更多
关键词 企业未来生存 柔性生产 战略管理 不言之教 企业柔性 竞争战略理论 核心刚度 不确定环境 市场环境变
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