Enterprise is economic cell of society. Enterprise marketing activities are conducted under certain social conditions, which have countless ties with all aspects of society. In order to achieve the established marketi...Enterprise is economic cell of society. Enterprise marketing activities are conducted under certain social conditions, which have countless ties with all aspects of society. In order to achieve the established marketing objectives, firms must carefully analyze and research marketing environment and strive to make company＇ s marketing plan and decisions adapt to the changing market environment, avoiding and overcoming the risks of environment changes, in the end to ensure an invincible position in the fierce market competition and constantly changing environment.展开更多
Starting from the last decade of the 90＇s mobile phone makes its appearance in the world markets, in Mexico it＇s also on that date that the first companies are formed, today there are only four mobile companies that...Starting from the last decade of the 90＇s mobile phone makes its appearance in the world markets, in Mexico it＇s also on that date that the first companies are formed, today there are only four mobile companies that compete strongly for the Mexican market, In this article we use the logistic model （S - shaped logistic curve）, which describes competitive environments, especially for the popularization of new technologies, to describe the dynamics of the telecommunications sector in Mexico and the probability of the companies to fail and disappear in the market. In economic articles, we see more attention to the dynamics of monopolistic competition and power companies, but it is less used the study of the sales dynamics of the sector and the curves that represent it. The proposed model uses as data the total number of subscribers to mobile phone lines to generate the logistic curves of each company and the total market, in search of main points singularities and stability conditions as predictors of the extinction of technologies and the shot-down of companies in the sector.展开更多
文摘Enterprise is economic cell of society. Enterprise marketing activities are conducted under certain social conditions, which have countless ties with all aspects of society. In order to achieve the established marketing objectives, firms must carefully analyze and research marketing environment and strive to make company＇ s marketing plan and decisions adapt to the changing market environment, avoiding and overcoming the risks of environment changes, in the end to ensure an invincible position in the fierce market competition and constantly changing environment.
文摘Starting from the last decade of the 90＇s mobile phone makes its appearance in the world markets, in Mexico it＇s also on that date that the first companies are formed, today there are only four mobile companies that compete strongly for the Mexican market, In this article we use the logistic model （S - shaped logistic curve）, which describes competitive environments, especially for the popularization of new technologies, to describe the dynamics of the telecommunications sector in Mexico and the probability of the companies to fail and disappear in the market. In economic articles, we see more attention to the dynamics of monopolistic competition and power companies, but it is less used the study of the sales dynamics of the sector and the curves that represent it. The proposed model uses as data the total number of subscribers to mobile phone lines to generate the logistic curves of each company and the total market, in search of main points singularities and stability conditions as predictors of the extinction of technologies and the shot-down of companies in the sector.
