At the beginning of 2007 the milk producers from the Primorsko-Goranska County, Croatia were surveyed through the questionnaire in order to determine the current status and to highlight the obstacles and the possibili...At the beginning of 2007 the milk producers from the Primorsko-Goranska County, Croatia were surveyed through the questionnaire in order to determine the current status and to highlight the obstacles and the possibilities of development and improvement of the modern cattle breeding in the observed county. The questionnaire spanned 2001-2006 period and all together 260 families were surveyed. The survey aimed to get as much as possible useful information＇s that would indicate the problems concerning the cattle breeding in this area, and based on these results to give certain guidelines for the improvement of current status. Older age of milk producers, significant number of family farms with small number of cattle and difficult implementation of selective measures due to the small number of cows that were included in milk recording were determined as the main obstacles for cattle breeding development in the surveyed county. It is emphasized that development of cattle breeding in this area should be based upon the increased number of family farms with larger herds. To achieve this it is necessary to retain existing cattle fund, and then gradually increase the number of cattle in the mentioned county through the import of breeding heifers of dairy and combined breeds from neighboring European countries with highly developed cattle breeding. Besides that, it is also necessary to create conditions for the production of organic （ecological） products, which represents the future of agriculture, livestock production, bearing in mind that demanding European market has recognized the value of organic agricultural products that were produced through environment friendly production, which Primorsko-Goranska County, due to its significant natural resources, could easily assure.展开更多
This study provides an evaluation of China＇s growing middle class, the new consumers for world economies and estimated to be 300-500 million people. By using internal analysis of market and nonmarket variables, we de...This study provides an evaluation of China＇s growing middle class, the new consumers for world economies and estimated to be 300-500 million people. By using internal analysis of market and nonmarket variables, we detail how the future growth rate of the middle class is dependent on three issues： domestic consumption trends of Generation Y in China, the valued opportunity of the science and technology industry, and the importance of maintaining a strong work force able to increase productivity. In particular, we discuss market demands from Generation Y, products best suited for Chinese consumers, and the effect social-economic inequalities in Western China will have on development measures of the middle class. Based on data collection, interviews, library research and econometric analyses, we show how these above issues will continue to influence consumer behavior, reform policies, and the growth of the middle class in China. It is important to note that economic growth and prosperity in China will only continue if the national government and private institutions, along with the international agendas of other countries, are in balance, and not excess, of the resources and capabilities available for desired growth levels.展开更多
The process of the economic globalization that has increasingly made markets for goods and services, capital markets, and interdependent consumption patterns, is strongly linked to the current issue of the relationshi...The process of the economic globalization that has increasingly made markets for goods and services, capital markets, and interdependent consumption patterns, is strongly linked to the current issue of the relationship between marketing and territory. Marketing is usually described as a set of tools used by businesses to promote the exchange of goods and services produced in order to fully meet the demand of the community of the territory in which they operate. Therefore, to apply marketing to the territory, one needs to identify a set of rules for programming, evaluation, and promotion, in order to attract producers and consumers to an area, in which there are both tangible and intangible factors. The ability to create a development process is not only related to the possession of these factors, but also and above all to the ability to make them cohesive so that the area as a whole has more value than its individual components. In this paper, the authors show that it is not so much the actions carried out by local political institutions, but those of IKEA~ itself have contributed to the improvement of the area around Bari, where it has chosen to open a store.展开更多
文摘At the beginning of 2007 the milk producers from the Primorsko-Goranska County, Croatia were surveyed through the questionnaire in order to determine the current status and to highlight the obstacles and the possibilities of development and improvement of the modern cattle breeding in the observed county. The questionnaire spanned 2001-2006 period and all together 260 families were surveyed. The survey aimed to get as much as possible useful information＇s that would indicate the problems concerning the cattle breeding in this area, and based on these results to give certain guidelines for the improvement of current status. Older age of milk producers, significant number of family farms with small number of cattle and difficult implementation of selective measures due to the small number of cows that were included in milk recording were determined as the main obstacles for cattle breeding development in the surveyed county. It is emphasized that development of cattle breeding in this area should be based upon the increased number of family farms with larger herds. To achieve this it is necessary to retain existing cattle fund, and then gradually increase the number of cattle in the mentioned county through the import of breeding heifers of dairy and combined breeds from neighboring European countries with highly developed cattle breeding. Besides that, it is also necessary to create conditions for the production of organic （ecological） products, which represents the future of agriculture, livestock production, bearing in mind that demanding European market has recognized the value of organic agricultural products that were produced through environment friendly production, which Primorsko-Goranska County, due to its significant natural resources, could easily assure.
文摘This study provides an evaluation of China＇s growing middle class, the new consumers for world economies and estimated to be 300-500 million people. By using internal analysis of market and nonmarket variables, we detail how the future growth rate of the middle class is dependent on three issues： domestic consumption trends of Generation Y in China, the valued opportunity of the science and technology industry, and the importance of maintaining a strong work force able to increase productivity. In particular, we discuss market demands from Generation Y, products best suited for Chinese consumers, and the effect social-economic inequalities in Western China will have on development measures of the middle class. Based on data collection, interviews, library research and econometric analyses, we show how these above issues will continue to influence consumer behavior, reform policies, and the growth of the middle class in China. It is important to note that economic growth and prosperity in China will only continue if the national government and private institutions, along with the international agendas of other countries, are in balance, and not excess, of the resources and capabilities available for desired growth levels.
文摘The process of the economic globalization that has increasingly made markets for goods and services, capital markets, and interdependent consumption patterns, is strongly linked to the current issue of the relationship between marketing and territory. Marketing is usually described as a set of tools used by businesses to promote the exchange of goods and services produced in order to fully meet the demand of the community of the territory in which they operate. Therefore, to apply marketing to the territory, one needs to identify a set of rules for programming, evaluation, and promotion, in order to attract producers and consumers to an area, in which there are both tangible and intangible factors. The ability to create a development process is not only related to the possession of these factors, but also and above all to the ability to make them cohesive so that the area as a whole has more value than its individual components. In this paper, the authors show that it is not so much the actions carried out by local political institutions, but those of IKEA~ itself have contributed to the improvement of the area around Bari, where it has chosen to open a store.
