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体育用品礼品化营销的市场优势及策略
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作者 于秀玲 《中国商贸》 北大核心 2010年第29期16-17,共2页
体育用品礼品化是当今社会消费的时尚,在市场竞争中具有重要的市场竞争价值。应当从礼品化适应大众需求的角度,根据营销的规律特点,在营销中坚持基本的营销原则,实施有针对性的营销策略。
关键词 体育用品 礼品化营销 市场竞争价值 营销原则 策略
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Concerning the Capitalization Restriction of Training Cost According to IAS 38
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作者 Torsten Mindermann Daniela Hochstein Carsten Winkler 《Journal of Modern Accounting and Auditing》 2012年第7期1074-1080,共7页
In today's knowledge-based economy, the role played by human capital in the determination of the market value of a firm is recognized. To be able to persist in the open competition, entities are forced to invest incr... In today's knowledge-based economy, the role played by human capital in the determination of the market value of a firm is recognized. To be able to persist in the open competition, entities are forced to invest increasingly in the professional training of their employees. Inconsistent with this rising importance is the prohibition to capitalize professional training cost according to international accounting standards (IAS) 38.69 (b). Highly qualified employees ensure competitive advantages and thus lead to an increase in shareholder value. Regarding the financial statement as a primary source of information, it does not seem reasonable to leave such a valuable resource completely unnoticed in the balance sheet. Consequently, a truthful representation of a firm's asset should take training costs into account. This article pleads for a limitation of this general legal prohibition and analyzes under which premises those expenditures for training can comply with the common criteria of capitalization according to IAS 38. 展开更多
关键词 intangible asset human capital accounting of training cost and knowledge international accounting
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